"One reason we continue to lead in the ERP market is because enterprises are fed up with ERP systems that are hard to implement and difficult to maintain. The name of the game in ERP is simplicity, and we provide our customers with that kind of solution", says Guy Richker, VP Sales & Business Partners at Priority Software.

"Because organizations are looking for systems with easy access instead of bulky systems that deplete resources", says Richker, "we're seeing more and more companies that are looking for alternatives. We're talking about organizations with hundreds and thousands of users that once would have considered traditional solutions. For example, we recently implemented Priority at a large Israeli company with 2,000 system users. Part of the project included replacing a large, well-known ERP system. Beyond the rich functionality we offer, what clinched the deal was the system's usability. We showed them a low TCO with reduced maintenance costs" he said.

"Priority has several main advantages", explains Richker. "The first is its cost-benefit ratio. The second is the product's flexibility. And the third are the business models we offer: by traditional license, by use or by rent. The best part of our offering is Priority's cloud hosting option, which has convinced many companies to choose our solution. Some companies come to us after already deciding to go with a cloud-based ERP solution – a market that is growing all the time. Almost 1,000 satisfied customers use Priority's cloud services today" he added.

"We prioritize our ties with customers to ensure their satisfaction and to develop better insights into their needs during product development. In general, customers and product are our two main focal points, and they're interconnected. By strengthening the CRM process we strengthen our relationship with the product as well. We launched version 17 in the beginning of 2015 and its main emphasis is on improving the user experience for existing users and making it easier for new users".

In addition to our activities in Israel, he explained, "we are expanding activities on the international market as well. The system already serves thousands of users in over 40 countries. In each country we have developed a network of local partners which is growing all the time. By the end of this year we will have secured activities in four countries overseas: Britain, Mexico, Columbia and Romania, and we'll continue expanding in 2016".

"Our message is clear", Richker adds, "ERP needs to be simple and easy to implement. It also needs to reduce maintenance costs. We encourage businesses to invest their time and resources on core business activities and let us do what we do best – ERP".

Written by Hillel Yoseph
Translated and excerpted from PC+, July 2015