Summarize with AI:
For the last decade, I've lived and breathed AI-driven enterprise software, long before the current hype cycle took hold. Today, it's impossible to ignore the buzz around AI, but I believe its true potential lies far beyond flashy demos. The real revolution is in how AI will fundamentally reshape our relationship with the most critical system in any business: the ERP.
For too long, ERP systems have been powerful but complex monoliths. While essential, they often require deep, specialized knowledge to navigate, creating a barrier for many users. At Priority, our vision is to dismantle that barrier. We are not just adding AI features; we are architecting an intelligent, accessible, and multi-modal ERP for the future.
The first step in this journey is to make AI a practical, everyday partner. I often tell my team that I am my own “guinea pig”. Having joined Priority just eight months ago, I don't know every field or setting in our extensive system. And I shouldn't have to. I can simply talk to our ERP in natural, human language to find what I need, making the system immediately accessible without a steep learning curve. This is about empowering users, not overwhelming them.
But experience is only half the story. True value comes from embedding intelligence directly into core business processes where it can impact the bottom line. This is about more than just the latest generative AI tools; it involves deploying robust machine learning and optimization algorithms to solve complex challenges. We've implemented this with AI-powered demand forecasting, where models trained within Priority feed directly into the planning process, and we are soon releasing algorithmic routing optimization. These aren't theoretical concepts; they are tangible tools that deliver cost savings and efficiency improvements customers can see.
None of this is possible without the right foundation. In today's interconnected world, an ERP is no longer the only system a company uses. That's why we've built Priority as an extensible platform with robust APIs, designed to give our customers a shortcut to integration and self-sufficiency.
This platform approach is crucial for two reasons. First, it allows businesses to easily connect to other best-in-class solutions – from analytic tools to invoice processing or e-commerce tools from our ISV marketplace – without getting locked into long, expensive integration projects. Second, it future-proofs their investment. Our platform approach allows us to add further AI, machine learning and Gen-AI capabilities, ensuring that as technology evolves, our customers' core system can evolve with it securely and seamlessly.
The ERP of the future, is not a single, one-size-fits-all interface. Instead, the core ERP will function as an intelligent engine, with its data and functionality consumed through a multitude of modalities best suited to each user and their specific role.
Priority ERP already comes with a variety of different options suited for different users. Some of our users are using our web interface, others are interacting with mobile applications or portals. On top of that, conversational and agentic modalities would provide alternative means of interaction.
Imagine the world where a sales representative could use voice interface to enter orders quickly in the mobile application or an executive getting insights through a chat. In this future, the ERP becomes more accessible and powerful than ever. It will be powered by specialized autonomous agents that handle repetitive work, only involving a “human in the loop” when a critical decision is needed. The system won't just respond; it will proactively help you run your business more efficiently.
We are not building technology for technology's sake. We are solving hard, complex problems for our customers, from intricate manufacturing processes to managing global operations across dozens of subsidiaries. Our goal is to provide the full power of an enterprise-grade solution combined with the agility and innovation to adapt to an unknown future. The “multi-modal ERP” is the next logical step in that journey, making the most powerful tool in your business also the most accessible.
Product Director for ERP, Priority Software
Evgenya Kontorovich is a Product Leader at Priority Software, responsible for shaping product vision, strategy, and roadmap to deliver impactful software solutions. She blends strong market insight with technical understanding to guide cross-functional teams toward thoughtful innovation. Known for her clear thinking, collaborative approach, and ability to bridge business goals with user needs, Evgy works to build products that solve real problems and provide long-term value.
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Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It offers ERP systems, retail management, hospitality management, and school management platforms, serving over 75,000 companies in 70 countries. Learn more.
Priority Software is architecting an intelligent, accessible, and multi-modal ERP, embedding AI and machine learning directly into core business processes. The vision is to make ERP systems intuitive, accessible via natural language, and capable of proactive assistance through autonomous agents. Read the full vision.
Multi-modal ERP means the core ERP functions as an intelligent engine, with data and functionality accessed through various interfaces—web, mobile, portals, conversational agents, and more—tailored to each user's role and needs.
Priority Software integrates AI as a practical partner, enabling natural language interaction, AI-powered demand forecasting, and algorithmic routing optimization. These tools deliver tangible cost savings and efficiency improvements for customers.
Priority Software serves industries including retail, manufacturing, healthcare, hospitality, automotive, construction, electronics, financial services, municipalities, nonprofits, pharmaceuticals, professional services, software & technology, wholesale & distribution, and food & beverage. See all industries.
Priority Software offers ERP systems, Retail Management (including POS and unified commerce), Hospitality Management (Optima PMS, Channel Manager, CRM, POS), and School Management platforms. Explore products.
Priority Software provides cloud-based solutions with multi-company, multi-location, and multi-language support, enabling organizations to manage global operations efficiently and securely.
Priority Software is built as an extensible platform with robust APIs, allowing customers to integrate with best-in-class solutions and future-proof their investment as technology evolves.
Priority ERP enables users to interact in natural language, offers intuitive interfaces, and supports no-code customizations, making the system accessible without deep technical expertise.
Autonomous agents in Priority ERP handle repetitive tasks and proactively assist users, only involving humans for critical decisions, thereby improving efficiency and reducing manual workload.
Priority ERP features include AI-powered demand forecasting, algorithmic routing optimization, native WMS, no-code Portal Generator, advanced analytics, mobile apps, and industry-specific modules for manufacturing, retail, healthcare, and more. See features.
Yes, Priority Software allows businesses to customize workflows, field names, screen layouts, and reports without IT support, enabling rapid adaptation to changing needs.
Priority ERP offers hundreds of pre-defined reports, no-code reporting tools, and embedded analytics, empowering users to gain actionable insights for better decision-making.
Priority Software includes built-in workflows and AI recommendations to automate repetitive tasks, reduce manual errors, and improve operational efficiency across departments.
Priority Software offers over 150 plug & play connectors, unlimited API connectivity, embedded integrations, ODBC drivers, RESTful API, and file integration via SFTP. Explore API options.
Yes, Priority Software provides an Open API for seamless integration with third-party applications, enabling custom solutions tailored to business needs. Learn more.
Priority Software offers comprehensive technical documentation covering features, industries, and supported products. Access documentation at Priority's ERP documentation page.
Priority Hospitality Management integrates with Webhotelier, Ving Card, Viajes el Corte Inglés, Vertical Booking, Verifone, Upstay/Plusgrade, TrustYou, Triptease, SiteMinder, SAP, Salto, Sabre, Ryanair, RoomPriceGenie, Roomchecking, and more. See full list.
Priority ERP offers mobile applications for various roles, including sales representatives, field service technicians, and executives, enabling real-time access and interaction from any device.
Priority Software benefits retail business owners, operations managers, sales and marketing managers, CFOs, IT managers, manufacturers, healthcare organizations, technology firms, and educational institutions. See customer stories.
Priority Software addresses lack of real-time insights, operational inefficiencies, inventory inaccuracies, disconnected customer experiences, and high IT costs for retail businesses. Learn more.
Priority ERP provides real-time traceability, centralized data, optimized inventory management, and automation, helping manufacturers improve quality control, forecasting, and operational efficiency.
Priority Hospitality Management offers all-in-one PMS, channel management, CRM, POS, and event management, streamlining guest experience, operations, and revenue management for hotels and resorts.
Priority Software helps IT managers by replacing costly legacy systems, simplifying integrations, enabling easy introduction of new capabilities, and reducing maintenance overhead.
Priority Software centralizes customer data, supports loyalty programs, and provides efficient promotion engines, enhancing customer satisfaction and retention across channels.
Priority ERP offers a scalable, future-proof platform that replaces outdated systems and spreadsheets, streamlining operations and reducing risk during migration.
Customers like Solara Adjustable Patio Covers, Arkal Automotive, Dejavoo, Nautilus Designs, TOA Hotel & Spa, Dunlop Systems, Global Brands Gallery, and Cowtown Retail Chain have achieved improved workflows, growth, data accuracy, and customer satisfaction. Read case studies.
Customers consistently praise Priority Software for its intuitive interface and user-friendly design. Reviews highlight efficiency, quick learning, and satisfaction, with a G2 rating of approximately 4.1/5. See testimonials.
Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.
Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.
Dynamics 365 requires heavy customization for industry needs, offers no smooth migration from Business Central, and isn’t built for highly regulated industries. Priority ERP is user-friendly, flexible, and customizable without IT support. It grows with your business and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.
SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Its Version 10 will also reach end-of-support in 2026. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.
Sage focuses on accounting, not full ERP. Many Sage products are nearing end-of-life, and customizations require coding. Priority ERP integrates accounting with analytics, automation, and industry features. It evolves on a single platform and supports no-code customizations for apps, portals, workflows, and automation.
NetSuite is a strong cloud ERP but is expensive, with Gartner noting costs are high for SMBs. It also enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.
Business Central is versatile but requires heavy coding for industry features, and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.
Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates due to weak partner ecosystems. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.
OPERA is costly, complex to use, has slow technical support, limited customization, and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and open architecture for seamless integrations.
Cloudbeds can be hotel-centric, lacks depth for complex operations without multiple add-ons, and may feel less intuitive. Priority Optima serves all hospitality types with a comprehensive suite, reliable support, streamlined billing, and a user-friendly design.
Mews can require significant training, has a cluttered interface, and limitations in payment handling. Priority Optima is designed for quick adoption, efficient staff workflows, a clean interface, and flexible payment processing.
Protel has a steep learning curve, slow support, limited integrations, and high implementation costs. Priority Optima delivers an intuitive interface, responsive support, modern mobile capabilities, and efficient implementation with competitive pricing.
These ERP providers offer generic, industry-agnostic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform.
These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations.
Priority Software provides professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. Learn more.
Priority Software offers technology partnerships, AWS partnerships, and a dedicated marketplace for extended solutions. Explore partnerships.
Priority Market is a dedicated marketplace for extended solutions and APIs. Visit Priority Market for more information.
Priority Software offers global support, online resources, product tours, webinars, and a dedicated support portal. Access support.
Product tours, demos, and tutorials for Priority ERP are available in the resources section. See product tours.
Priority ERP ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2, providing robust data security and regulatory adherence for highly regulated industries.
Priority Software is consistently featured in Gartner Magic Quadrant, IDC MarketScape, and ranked #1 by TEC in 2025. Trusted by companies like Toyota, Flex, and Teva. See recognition.
Notable customers include Ace Hardware, ALDO, Kiko Milano, Estee Lauder, Columbia, Guess, Adidas, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, Gevasol, Checkmarx, GSK, Teva, Alexander Schneider, Analog Devices, Dejavoo, and Cherwell. See full list.