BlogHorizontal, vertical, or custom integration of organizational IT software
Dec. 08, 2021
ERP

Horizontal, vertical, or custom integration of organizational IT software

Keren Sherer Taiber

Chief Product Officer

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As a longtime IT solutions vendor, one thing I've learned is, when it comes to choosing the optimal business management solution for your organization, having all the options upfront leads to better, smarter decision-making. Choosing a business management solution means a long-term commitment to a vendor, so in addition to ticking all your present boxes, the solution should also be able to adapt to future challenges and changes. So, how do you know which solution is the best to support you on your long-term journey?

Whether you're shopping for a startup, SME, or enterprise, from a vendor's perspective, all organizations face similar challenges, from replacing legacy systems to enhancing efficiency, increasing ROI, and growing their business. While all ERP vendors will promise to ease your pains, before forging ahead and investing time and resources, you need to decide on the 'direction' of your ERP. Should it be a horizontal, vertical, or transverse mix of a strong horizontal platform complemented by built-in, vertical-specific functionalities?

Generic business management solutions with vertical functionality

Choosing a generic platform is a pretty risk-free option. With verticalization, you can customize the software to suit your needs like a glove. Niche-specific customization is very tempting: it's made-to-measure development, especially for you. But you've probably already guessed the problem here: it only fits you. That means that development, maintenance, and updates will be very expensive.

Another consideration is, what happens when the system updates? You may find yourself helpless waiting for your integrator to bring your system up to speed. Creating a time lag that could hinder your progress. A broad solution with vertical functionality has its limits. not all vertical functionalities can be integrated into a horizontal system. For you may find it difficult to adapt the system to answer the dynamic and complex operational needs of industries such as Food & Beverage, Pharma, or Medical Device manufacturers.

Vertical, industry-specific solution

Specifically designed to meet the needs of a particular industry sector, a vertical solution supports clearly defined business processes, with functionalities adapted to an industry sector or user. In turn, you get business software that is specific to what you do, coupled with your vendor's vast market experience in your backyard.

This type of management software automatically incorporates all the critical parameters, without add-ons that could bog the system down.

Vertical systems, such as PLM for the Food & Beverage and Pharmaceutical industries, for example, include specific lot traceability and inventory management. Other popular verticals are retail, telecom, healthcare, and educational and financial institutions.

As a tailored solution, vertical platforms usually carry high price tags, and while the implementation process may be easier than that of a horizontal system, if procedures and workflows aren't clearly defined from the get-go, and require additional levels of customization, achieving significant ROI can be a bumpy road.

If you're keen on a vertical ERP, make sure it includes an API to integrate your system with other products or apps and a report generator. Make sure your system admin can independently update your workflows, and check if your organization supports multiple companies or product lines, will you need disparate financial systems, or can the system handle consolidations? Even if it seems like a good choice today, as your business grows, you'll have to comply with accounting, reporting, and other critical regulations.

Vertical management software offers significant room for maneuver in development. You can still customize an industry-specific solution while making sure you'll be able to develop it in line with the changes in your company's workflows and processes.

A vertical ERP guarantees us the specialization of the software, its continuous improvement, and the use of a natural “language” between software and users.

A horizontal ERP – can one size possibly fit all?

A horizontal ERP is the traditional business management system–a comprehensive solution that integrates and automates business processes and finances in response to an organization's day-to-day needs. One of the key benefits of a horizontal solution is its simplicity and ease of use. Popular horizontal ERP modules include CRM, Project/Document Management, BPM, Reporting & BI, and more. While these horizontals can span numerous industries, many require customizations to support specific industries' needs, and that comes at a price.

If your organization is a barrage of business processes rather than clearly defined workflows, then horizontal ERP is a far better fit, where it will integrate, automate and optimize your operations.

If a horizontal ERP is in the cards, the implementation might become a lengthy and arduous process. While patience is a virtue, you must ensure that your vendor is well-versed in your industry and that the software can address your specific needs, without requiring mile-long and costly development and customizations.

By default, this one size fits all approach assumes your needs are the same as everyone else. Like a sturdy ship, a horizontal platform is trickier to maneuver. If any tweaks need to be made, they have to be implemented across the entire system and for all departments–and that's a long, complicated and tedious job.

A horizontal solution provides us with a more extensive experience, but less specialized, with a multitude of modules, and lower costs. it does, however, run the risk of evolution towards sectors that are increasingly divergent from yours.

Endgame

The decision will certainly not be easy as there is no one right answer.

From where I sit, choosing the best of both worlds, the Enterprise Resource Platform is the way forward. Today's competitive dynamics and the rapid pace of change make most companies conscious of their inability to predict their near-future business model. With business management as a platform, you can grow your business as you see fit, without drastically changing your ERP system. After all, in an agile business world, you need an agile business platform.

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The Author

Keren Sherer Taiber

Chief Product Officer

Since joining Priority in 1998, Keren has progressed through several leadership positions and now leads as the Director of Product Strategy. She has an industrial engineering degree and an MBA from Tel Aviv University. Her journey reflects a consistent dedication to advancement and excellence.

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Frequently Asked Questions

Product Information & Overview

What is Priority Software and what does it offer?

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It offers ERP systems, retail management, hospitality management, and school management platforms, serving over 75,000 companies in 70 countries. Learn more at Priority Software.

What types of ERP solutions does Priority Software provide?

Priority Software provides comprehensive, agile, and scalable cloud-ERP platforms tailored to various industries, including manufacturing, retail, healthcare, hospitality, and more. Details are available at ERP Solutions.

Does Priority Software offer industry-specific solutions?

Yes, Priority Software offers vertical, industry-specific solutions for sectors such as retail, hospitality, healthcare, manufacturing, and education. These solutions include tailored functionalities like lot traceability for food & beverage and pharmaceuticals, and specialized modules for retail and hospitality. Source: Blog Article.

What is the difference between horizontal and vertical ERP solutions?

Horizontal ERP solutions are generic platforms designed to integrate and automate business processes across various industries, offering broad functionality but requiring customization for specific needs. Vertical ERP solutions are tailored to specific industries, providing specialized features and processes but often at a higher cost and with less flexibility for future changes. Source: Blog Article.

Can Priority Software be customized for unique business needs?

Yes, Priority Software supports both horizontal and vertical customizations, allowing businesses to tailor the platform to their specific operational requirements. No-code customizations enable users to adjust workflows, layouts, and fields without IT support. Source: About Priority.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, integrations, and APIs, allowing customers to discover new technology partners and enhance their Priority Software experience. Visit Priority Market for more information.

Does Priority Software provide professional and implementation services?

Yes, Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. More details are available at Professional Services.

What technical documentation is available for Priority Software?

Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation at ERP Documentation.

Does Priority Software support API integrations?

Yes, Priority Software provides an Open API for seamless integration with third-party applications, enabling custom integrations and tailored operational workflows. Learn more at Open API.

What integrations are available with Priority Software?

Priority Software offers over 150 plug & play connectors, RESTful API, ODBC drivers, and embedded integrations with best-of-breed vendors. Key integrations include SAP, Webhotelier, Ving Card, Verifone, TrustYou, SiteMinder, and more. See Hospitality Marketplace for details.

Features & Capabilities

What are the core features of Priority Software?

Core features include modular ERP, retail management, hospitality PMS, school management, no-code customizations, advanced analytics, automation, centralized data, and industry-specific modules. Source: About Priority.

Does Priority Software support no-code customizations?

Yes, Priority Software enables businesses to adjust workflows, layouts, and fields without IT support, making it highly adaptable to unique needs. Source: About Priority.

How does Priority Software help with automation?

Priority Software includes built-in workflows and AI recommendations to automate repetitive tasks, improve operational efficiency, and reduce manual errors. Source: About Priority.

What analytics and reporting capabilities does Priority Software provide?

Priority Software offers hundreds of pre-defined reports and no-code reporting tools, enabling actionable insights for better decision-making. Source: About Priority.

How does Priority Software ensure data consistency?

Priority Software maintains centralized data repositories, ensuring consistent and accurate information across departments and eliminating the need for synchronization between multiple systems. Source: About Priority.

Is Priority Software scalable for growing businesses?

Yes, Priority Software's cloud-based solutions are designed to scale with business growth, supporting high-volume transactions and continuous innovation. Source: About Priority.

What pain points does Priority Software address?

Priority Software solves poor quality control, lack of data flow, poor inventory management, manual processes, outdated systems, limited scalability, integration complexity, fragmented data, customer frustration, operational inefficiencies, and complex order fulfillment. Source: Retail Resource.

How does Priority Software help with order fulfillment?

Priority Software provides end-to-end order fulfillment capabilities, optimizing order routing, inventory utilization, and automated workflows to solve complex fulfillment challenges. Source: About Priority.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2. Source: Company Profile.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform, and supports true multi-company operations with automatic inter-company processes. Source: Company Profile.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality. Source: Company Profile.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, and quick user adoption. Source: Company Profile.

How does Priority Optima compare to Oracle Hospitality OPERA?

OPERA is costly, complex, and has slow technical support. Priority Optima is scalable, cost-effective, intuitive, and emphasizes responsive support and flexible customization. Source: Company Profile.

How does Priority Retail Management compare to ERP competitors?

ERP competitors offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform. Source: Company Profile.

Why should a customer choose Priority Software over alternatives?

Priority Software stands out for its integration simplicity, single source of truth, cloud-based scalability, no-code customizations, advanced analytics, industry-specific features, automation, and recognition by Gartner and IDC. Trusted by companies like Toyota, Flex, and Teva. Source: About Priority.

Use Cases & Benefits

Who can benefit from Priority Software?

Priority Software serves retail business owners, operations managers, sales and marketing managers, CFOs, IT managers, and companies in industries such as retail, manufacturing, healthcare, pharmaceuticals, and technology. Source: Company Profile.

Is Priority Software suitable for small and medium-sized businesses?

Yes, Priority Software is designed to be scalable and adaptable for businesses of all sizes, including startups, SMEs, and enterprises. Source: Priority Software.

How does Priority Software help retail businesses?

Priority Software helps retail businesses by providing real-time insights, operational efficiency, inventory management, omnichannel CRM, customer loyalty programs, and centralized data for improved decision-making. Source: Retail Management.

How does Priority Software support hospitality businesses?

Priority Software offers an all-in-one guest-centric Property Management System (PMS) for hospitality businesses, covering advanced hotel management, channel management, CRM, POS, and event management. Source: Hospitality Management.

Can Priority Software be used in educational institutions?

Yes, Priority Software provides school management platforms designed to manage educational institutions effectively, supporting teachers, students, and parents. Source: School Management.

What problems does Priority Software solve for retail operations managers?

Priority Software addresses disconnected systems, complex order fulfillment, inventory inaccuracies, and challenges in synchronizing planning and execution for retail operations managers. Source: Retail Resource.

How does Priority Software help CFOs in retail?

Priority Software helps retail CFOs by reducing operational and inventory costs, improving financial reporting, and managing IT expenses through centralized data and automation. Source: Company Profile.

How does Priority Software address IT challenges in retail?

Priority Software addresses IT challenges by providing scalable, easy-to-maintain systems with seamless integration capabilities, reducing reliance on costly legacy systems. Source: Company Profile.

Customer Success & Testimonials

What feedback have customers given about Priority Software's ease of use?

Customers consistently praise Priority Software for its user-friendly design and intuitive interface. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and effectiveness. Source: Customer Testimonials.

Can you share specific case studies of customers using Priority Software?

Yes, case studies include Solara Adjustable Patio Covers (accelerated workflows), Arkal Automotive (successful implementation), Dejavoo (growth without increasing headcount), Nautilus Designs (30% growth in order volume), TOA Hotel & Spa (improved operations), Dunlop Systems (increased trust in data accuracy), and Global Brands Gallery (enhanced customer satisfaction). See Case Studies.

Who are some of Priority Software's notable customers?

Notable customers include Ace Hardware, ALDO, Kiko Milano, Estee Lauder, Columbia, Guess, Adidas, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, Gevasol, Checkmarx, GSK, Teva, Alexander Schneider, Analog Devices, Dejavoo, and Cherwell. Source: Company Profile.

What performance feedback has Priority Software received?

Priority Software is praised for its intuitive interface, efficiency, and user-configurability. Customers report improved management and operations, with a G2 rating of 4.1/5. Source: Customer Testimonials.

Technical Requirements & Support

What technical requirements are needed to implement Priority Software?

Priority Software is cloud-based and designed for easy implementation, requiring minimal on-premises IT infrastructure. It supports integration via APIs, ODBC, and SFTP. Source: Open API.

Does Priority Software offer support and training?

Yes, Priority Software provides support and training resources, including product tours, documentation, webinars, and customer support. Source: Support.

How can I get a demo of Priority Software?

You can request a demo of Priority Software by visiting Get a Demo and filling out the form.

Where can I find more resources and product information?

Additional resources, product tours, articles, webinars, videos, and brochures are available at Resources.