BlogWhy we built AI into the core of Priority: The story behind aiERP
Jun. 08, 2025
ERP

Why we built AI into the core of Priority: The story behind aiERP

Keren Sherer Taiber

Chief Product Officer

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As Chief Product Officer at Priority, I've witnessed countless technological shifts in the enterprise software landscape. But none have been as transformative as the AI revolution we're experiencing today. While many vendors rush to add AI features to their existing systems, we chose a fundamentally different path. Today, as we launch aiERP, I want to share why we decided to reimagine the very foundation of what an ERP system could be.

The AI crossroads in enterprise software

The enterprise software industry stands at a crucial crossroads. Companies are racing to integrate AI capabilities into their systems, often resulting in a patchwork of AI features layered onto existing architectures. But at Priority, we asked ourselves a different question: What if AI wasn't just another feature but the very foundation of how an ERP system works?

This question fundamentally reframed our approach. Instead of asking how we could add AI to Priority, we asked how we could rebuild Priority with AI at its core. The difference might seem subtle, but the impact is transformative.

Building intelligence from the ground up

Our journey began with a simple yet powerful premise: an ERP system should think alongside its users. This meant going beyond basic automation to create a system that understands context, learns from patterns, and anticipates needs.

We started with personalized recommendations, a seemingly straightforward capability that proved to be transformative. By analyzing user behavior, the platform could recommend ways to make users' workspace a more productive workspace.

Building on this success, we expanded into natural language processing, enabling users to interact with their ERP as naturally as they would with a colleague. Show me the forecasted inventory shortages for our top-selling products over the next 30 days” isn't just a query – it's a conversation with your ERP. The system understands intent, context, and business logic, delivering not just data but insights.

But natural language was just the beginning. We embedded machine learning throughout the platform, creating an ERP that learns and adapts. Every aspect of aiERP is designed to make businesses smarter and more efficient.

The real-world impact

What truly excites me about aiERP is how it transforms daily operations through natural, conversational interactions. Let me share some real examples that demonstrate the power of this transformation:

  • Business Intelligence becomes truly accessible when you can simply ask “What factors are impacting our sales this quarter?” and receive instant, AI-powered insights. No more complex report configurations or data mining – just straightforward answers to your business questions.
  • Routine operations become effortless. Need to check on orders? Just type “Display all incomplete orders from last month” and the system handles everything else. Want to stay on top of inventory? Simply request “Notify me when stock drops below minimum” and aiERP automatically creates the business rule for you.
  • Even multi-step workflows become remarkably simple. When you write “Send an email for approval by the management team for orders exceeding $10,000,” the system automatically identifies relevant data, composes a professional email, and handles the entire communication process.

These aren't just features – they represent a fundamental shift in how people interact with their ERP system. We're moving from complex interfaces and technical queries to natural, conversational interactions that anyone in the organization can master. This democratization of ERP functionality is perhaps the most powerful impact of embedding AI at the core of our system.

Looking ahead: The future of intelligent ERP

Today's launch of aiERP marks a milestone, but it's just the beginning of our journey. Our roadmap includes expanded generative AI and conversational capabilities, agentic resolution, and enhanced predictive models. We're committed to pushing the boundaries of what's possible in enterprise software.

The future we envision isn't one where AI is a tool you use within your ERP – it's one where intelligence is woven into every interaction, every process, and every decision. Where your ERP doesn't just store and process data, but actively helps you make better business decisions.

A new chapter in enterprise software

As we launch aiERP, we're not just introducing new features – we're setting a new standard for what enterprise software can be. We're creating systems that think, learn, and evolve alongside businesses. Systems that don't just support operations but actively contribute to business success.

To our customers who will be part of this journey: thank you for trusting us to help shape the future of your businesses. The era of truly intelligent enterprise software is here, and we're just getting started.

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The Author

Keren Sherer Taiber

Chief Product Officer

Since joining Priority in 1998, Keren has progressed through several leadership positions and now leads as the Director of Product Strategy. She has an industrial engineering degree and an MBA from Tel Aviv University. Her journey reflects a consistent dedication to advancement and excellence.

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Frequently Asked Questions

Product Information & AI Capabilities

What is aiERP and how is it different from traditional ERP systems?

aiERP is Priority's next-generation ERP system built with artificial intelligence at its core, not just as an add-on. Unlike traditional ERPs that layer AI features on top, aiERP is designed from the ground up to think alongside users, understand context, learn from patterns, and anticipate business needs. This results in a system that enables natural, conversational interactions, personalized recommendations, and adaptive workflows for greater productivity and smarter decision-making. Source

How does aiERP use natural language processing?

aiERP enables users to interact with their ERP system as naturally as they would with a colleague. You can ask questions like “Show me the forecasted inventory shortages for our top-selling products over the next 30 days,” and the system understands intent, context, and business logic, delivering actionable insights instead of just raw data. Source

What are some real-world examples of aiERP in action?

aiERP transforms daily operations by making business intelligence accessible through simple queries, automating routine operations (e.g., “Display all incomplete orders from last month”), and handling multi-step workflows like sending approval emails for large orders. These features reduce complexity and make ERP functionality accessible to everyone in the organization. Source

How does Priority Software ensure that AI is integrated into every aspect of aiERP?

Priority rebuilt its ERP platform with AI as the foundation, not just as a feature. Machine learning is embedded throughout the platform, enabling the system to learn and adapt over time, provide personalized recommendations, automate workflows, and support conversational interactions for all users. Source

What is the vision for the future of aiERP?

Priority's roadmap for aiERP includes expanded generative AI and conversational capabilities, agentic resolution, and enhanced predictive models. The goal is to create an ERP where intelligence is woven into every interaction, process, and decision, actively helping businesses make better decisions. Source

How does aiERP democratize ERP functionality?

aiERP moves away from complex interfaces and technical queries, enabling natural, conversational interactions that anyone in the organization can master. This makes advanced ERP capabilities accessible to all employees, not just technical users. Source

What industries does Priority Software serve?

Priority Software provides solutions for a wide range of industries, including retail, manufacturing, healthcare, hospitality, automotive, construction, electronics, financial services, municipalities, nonprofits, pharmaceutical, professional services, software and technology, wholesale & distribution, and food & beverage. Source

What are the main products offered by Priority Software?

Priority Software offers ERP systems, Retail Management solutions, Hospitality Management (including Optima PMS), School Management platforms, and a range of professional and implementation services. Source

Does Priority Software provide technical documentation?

Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, including details on features, supported industries, and integration options. Documentation is available at Priority's ERP documentation page.

Does Priority Software offer an open API for integrations?

Yes, Priority Software provides an Open API that enables seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific operational needs. More information is available at Priority's Open API page.

What types of integrations does Priority Software support?

Priority Software supports over 150 plug & play connectors, RESTful APIs, ODBC drivers, SFTP file integration, and embedded integrations with leading vendors in hospitality, ERP, and other domains. For details, see Priority's Hospitality Marketplace.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, technology partners, and APIs, allowing customers to discover and implement new capabilities for their Priority platform. Visit Priority Market for more information.

What professional and implementation services does Priority offer?

Priority Software provides professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Details are available at this page.

What partnership opportunities are available with Priority Software?

Priority Software offers partnership opportunities including technology partnerships, AWS partnerships, and a global partner network. Learn more at Become a Partner.

Features & Capabilities

What are the key features of aiERP?

aiERP features include AI-driven personalized recommendations, natural language processing for conversational queries, embedded machine learning for adaptive workflows, automation of routine and multi-step processes, and democratized access to ERP functionality for all users. Source

How does Priority Software support no-code customizations?

Priority Software allows businesses to adjust field names, screen layouts, and workflows without IT support, enabling rapid adaptation to changing business needs. This no-code approach makes customization accessible to non-technical users. Source

What analytics and reporting capabilities does Priority offer?

Priority provides hundreds of pre-defined reports, no-code reporting tools, and advanced analytics powered by AI. These tools help businesses gain actionable insights and make informed decisions quickly. Source

How does Priority Software handle automation?

Priority Software includes built-in workflows and AI recommendations that automate repetitive tasks, reduce manual errors, and improve operational efficiency across departments. Source

What industry-specific features does Priority Software provide?

Priority offers tailored functionalities for industries such as retail (e.g., omnichannel commerce, POS, inventory management), manufacturing, healthcare, and hospitality, ensuring solutions meet unique business requirements. Source

How does Priority Software support scalability?

Priority's cloud-based solutions are designed to scale with your business, supporting high-volume transactions and growth without the complexity of on-premises IT infrastructure. Source

What is the user experience like with Priority Software?

Customers consistently praise Priority Software for its intuitive, user-friendly design. The platform is easy to learn and use, with a G2 rating of approximately 4.1/5. Users highlight the system's configurability and the ability to manage daily tasks efficiently without heavy IT reliance. Source

How does Priority Software ensure data consistency?

Priority maintains a single source of truth for all operational and customer data, ensuring consistent and accurate information across departments and eliminating the need for synchronization between multiple systems. Source

Use Cases & Benefits

Who can benefit from using aiERP?

aiERP is designed for organizations of all sizes and industries seeking to leverage AI for smarter, more efficient operations. It is especially valuable for businesses looking to democratize ERP access, automate workflows, and gain actionable insights through natural language interactions. Source

What core business problems does Priority Software solve?

Priority addresses poor quality control, lack of data flow, inventory management issues, outdated systems, manual processes, limited scalability, integration complexity, fragmented data, customer frustration, operational inefficiencies, and complex order fulfillment. Source

What pain points do Priority's customers typically face?

Customers often struggle with operational inefficiencies, disconnected systems, inventory inaccuracies, high IT costs, poor quality control, and challenges in synchronizing planning and execution. Priority's solutions address these pain points with centralized management, real-time insights, automation, and industry-specific features. Source

Can you share some customer success stories with Priority Software?

Yes, customers like Solara Adjustable Patio Covers, Arkal Automotive, Dejavoo, Nautilus Designs, TOA Hotel & Spa, Dunlop Systems and Components, Global Brands Gallery, and Cowtown Retail Chain have achieved measurable improvements in efficiency, growth, and customer satisfaction using Priority solutions. See Priority's case studies page for details.

Who are some of Priority Software's notable customers?

Priority Software is trusted by over 75,000 companies in 70 countries, including Toyota, Flex, Teva, GSK, Adidas, Ace Hardware, ALDO, Outbrain, and more. Source

What roles and companies are best suited for Priority Software?

Priority Software serves retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and companies in retail, manufacturing, healthcare, technology, and more. Source

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, and customizable without IT support, and ensures compliance with major standards like FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2. Source

How does Priority ERP compare to SAP Business One?

SAP Business One is complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes. Source

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality. Source

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption. Source

How does Priority Optima compare to Oracle Hospitality OPERA?

OPERA is costly and complex, with slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations. Source

How does Priority Retail Management compare to other ERP and POS providers?

Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations. Competitors often lack specialized retail features and require multiple systems. Source

Why should a customer choose Priority Software over competitors?

Priority stands out for its integration simplicity, no-code customizations, advanced analytics, automation, scalability, industry-specific features, end-to-end order fulfillment, single source of truth, and recognition by analysts like Gartner and IDC. Source

Support & Implementation

What support options are available for Priority Software customers?

Priority Software offers global support, including onboarding, training, and ongoing assistance to ensure customers maximize the value of their solutions. Source

How does Priority Software ensure a smooth implementation process?

Priority Software provides structured implementation methodologies, experienced partners, and professional services to ensure smooth onboarding and rapid user adoption. Source