Watch out world… ERP’s going social!

sign of social "like" on coffee

Social ERP is fundamentally different than traditional ERP. To even begin to comprehend this new kid on the block, we’ve first got to be clear on two things. Firstly, that we understand what ‘social’ means. For those still questioning this ultra-popular term, it’s printed in the middle of this post. Secondly, that we understand what ERP software is.

I happen to like this definition best, “Enterprise resource planning (ERP) is business process management software that allows an organization to use a system of integrated applications to manage the business and automate many back office functions related to technology, services and human resources.” End of.

Social media gives us a great opportunity to re-evaluate how we communicate, how we engage in dialogue in the business world. Tools like Facebook, Twitter and LinkedIn help make it easy and actually, quite fun. So why not bring this same level of ‘fun’ into the oh-so-exhilarating world of ERP? I mean, why not become a social enterprise?

There’s no excuse for not getting on board because your colleagues, customers, partners, and prospects are already social. Look around you. Every aspect of your organization is based on social technologies in one way or another, and what goes around, comes around. Fitting, isn’t it?

so·cial: adjective  so·cial  \ˈsō-shəl\

“Relating to or involving activities in which people spend time talking to each other or doing enjoyable things with each other”

Social tools can be effective in the workplace when they’re tied into your ERP software. Cool, user-friendly social apps can help increase productivity and improve collaboration inside your organization and outside your door with your business partners. Many experts believe the social ERP is the “ERP of tomorrow”. Truth is, it can be a great way to connect with your customers on a deeper level and get accurate, more reliable data from them. Now, what could be better?

Seemingly, social ERP grew out of a need to finally bring these two lovebirds together – social and um, ERP, which kind of gives us these results:

  1. Data on each customer can be shared throughout the supply chain
  2. Real-time access to real-time data – social customer relationship management data can be available, accessible, shareable
  3. Strengthen business relationships by adding a real personal touch to the customer/sales interaction

Wait, there’s more good news – social ERP supports collaboration and communication in the enterprise, easily tracks conversations, projects and processes, improves business processes, enhances customer engagement, and builds and maintains your knowledge base.

At the end of the day, social ERP will undoubtedly continue to have a positive impact on all of our business operations. As social processes and platforms take over and covet the digital domain as we know it, ERP will just have to do its part if it wants to remain current and cool – it will have to be social, just like the Joneses and the LinkedIns, the Facebooks and the Twitters.

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The Author
Efrat Nakibly
Director of Consulting, Priority Software U.S.

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