Description
Reporting directly to the CMO, the Marketing Director will execute Priority Software’s marketing plans to grow our brand and drive lead generation. The ideal candidate has in-depth and direct marketing experience in areas such as digital marketing, design, events, social media, video, and PR.
What You Will Do in this Role:
- Develop, implement and oversee the execution of our corporate and regional marketing plans.
- Marketing campaigns management (outreach, nurturing, promotions, measurement and reporting).
- Measure and report performance of marketing activities and attain actionable insight to grow the business, including lead performance, customer acquisition cost and more.
- Manage promotional calendars and programs according to KPIs.
- Ensure marketing activity timelines and deliverables are met.
- Drive market engagement through our digital assets and demand generation to maximize lead conversion.
- Manage vendor relationships with subcontractor companies, including digital agency, SEO, production, video and graphic designers.
- Oversee the operation of Priority Software’s website, social media channels, and customers’ nurturing process (Hubspot).
- Direct corporate communication activities including PR and case study creation.
- Oversee and play a hands-on role in generating valuable, educational, and relevant content for target audiences that is suitable for all marketing platforms.
- Lead F2F and virtual customer and partner events, including trade shows and webinars.
- Manage the company marketing brand and design across all marketing channels.
- Research and plan marketing initiatives to increase brand recognition and customer loyalty.
- Manage the marketing budget and forecasting.
Requirements
- At least 5 years of marketing management.
- Hands-on experience with digital marketing.
- Experience in team management
- Solid experience with campaign management.
- Experience in event management.
- Budget planning experience and proficiency in building reports
- Strong marketing operational and analytical skills.
- Native English – a big plus.
** 4 days working in our office’s in Rosh HaAyin.
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