Marketing Director

Israel

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Description

We are seeking a Marketing Director to execute Priority Software’s marketing plans to grow our brand and drive lead generation. The ideal candidate has in-depth and direct marketing experience in areas such as digital, design, event planning and execution, SM, video, and PR.

Responsibilities:
•    Develop, implement and oversee the execution of our channel marketing activities and marketing plans. 
•    Manage promotional calendars and programs according to KPIs.
•    Ensure marketing activity timelines and deliverables are met.
•    Manage the marketing campaign and promo planning process and drive its implementation to fruition.
•    Drive market engagement through our digital assets and demand generation to maximize lead conversion.
•    Manage vendor relationships with our PR agency, production, branding, video and graphic design companies.
•    Oversee the operation of Priority Software’s website, social media channels, and customers’ nurturing process.
•    Direct corporate communication activities including PR and case study creation.
•    Work hand-in-hand with our PR agency to maximize and optimize media exposure.
•    Oversee and play a hands-on role in generating valuable, educational, and relevant content for target audiences that is suitable for all marketing platforms. 
•    Lead F2F and virtual customer and partner events, including trade shows and webinars.
•    Manage the company marketing brand and design across all marketing channels.
•    Research and plan marketing initiatives to increase brand recognition and customer loyalty.
•    Measure and report performance of marketing activities and attain actionable insight to grow the business.
•    Manage the marketing budget and forecasting.

Requirements

•    At least 5 years of marketing management.
•    Hands-on experience with event planning and production.
•    Strong knowledge of brand development.
•    Solid management and execution experience with promotional campaigns.
•    Direct experience in digital and social marketing technology.
•    Experience collaborating with design, video and animation suppliers.
•    Budget planning experience and proficiency in building reports
•    Strong marketing operational and analytical skills.
•    Previous experience working in English – an advantage
•    Experience collaborating with PR agencies -  an advantage.

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