Regional Marketing Manager

United States

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We’re looking for a Regional Marketing Manager that will develop and execute our company’s marketing plans in North America to grow our brand and drive lead generation. The ideal candidate has in-depth and direct marketing experience for software companies and brand awareness development.

  • Develop marketing strategy in close collaboration with the regional business groups and global marketing team.
  • Build and execute regional marketing plans to meet the regional marketing and business goals.
  • Develop, implement and oversee the execution of our channel marketing activities.
  • Research and plan marketing initiatives to increase brand recognition and customer loyalty.
  • Direct regional communication activities including PR and case study creation.
  • Lead F2F and virtual customer and partner events, including trade shows and webinars.
  • Drive market engagement through our digital assets and demand generation to maximize lead conversion.
  • Oversee and play a hands-on role in generating valuable, educational, and relevant content for target audiences that is suitable for all marketing platforms.
  • Leverage and drive adoption of our global marketing tools to ensure we drive scale and speed to market.
  • Coordinate meetings across teams, including sales, product and marketing, to gather insight and feedback to support development of campaign strategies.
  • Review KPI performance and pipeline contribution so we can demonstrate marketing impact and align marketing activities to pipeline gaps and opportunities.
  • Work hand-in hand with the global CMO, located outside of the United States.
  • Supervise and develop the regional marketing budget.
  • Manage vendor relationships with PR agency, production, branding, video and graphic design companies
  • Ensure marketing activity timelines and deliverables are met.
  • Analyze and provide data-driven insights to improve pipeline, ROI and the customer experience.


  • A minimum of 5 years' experience in a management role.
  • Experience working in a global software or high-tech company.
  • Strong knowledge of brand development.
  • Experience in lead generation for Software companies (PPC, SM, events, seminars, etc.).
  • Knowledge of digital marketing best practices, Mar-Tech and social marketing technology.
  • Experience in collaborating and enabling channel partners.
  • Experience collaborating with PR agencies and media.
  • Hands-on experience with event planning and production.
  • Solid management and execution experience with promotional campaigns.
  • Experience in managing outsourced vendors (design, video, event contractors, etc.).
  • Budget planning experience and proficiency in building reports
  • Strong marketing operational and analytical skills.
  • Excellent communication skills.
  • A bachelor’s degree in business, marketing, communication, finance, or a related field

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