Frequently Asked Questions
CRM vs ERP: Differences & Use Cases
What is the main difference between CRM and ERP systems?
CRM (Customer Relationship Management) systems focus on managing a company's interactions with current and potential customers, aiming to increase sales and provide excellent customer service. ERP (Enterprise Resource Planning) systems centralize information from various departments, automate business processes, and improve overall organizational efficiency. While CRM is customer-centric, ERP is focused on internal operational processes. Source
How do CRM and ERP systems work together?
CRM and ERP systems can be integrated to provide a unified view of both customer interactions and internal business processes. This integration allows for real-time data sharing, improved decision-making, and enhanced customer service by ensuring that information about inventory, billing, and customer history is always up-to-date across departments. Source
Can an ERP system replace a CRM system?
While some ERP solutions include basic CRM features, they typically lack the advanced functionality needed for deep customer engagement and analytics. For businesses aiming for high customer involvement and personalized service, a dedicated CRM system is recommended alongside ERP. Source
What types of businesses benefit from using both CRM and ERP systems?
Businesses with complex organizational structures, large volumes of transactions, or those operating in competitive markets benefit from using both CRM and ERP systems. Industries such as manufacturing, retail, technology, and services find value in integrating both systems to optimize internal processes and customer relationships. Source
Should I choose CRM, ERP, or both for my business?
If your goal is to increase sales and improve customer relationships, CRM is essential. If you want to streamline internal operations and reduce costs, ERP is key. Integrating both systems can maximize business growth and efficiency. Today, cloud-based solutions make it easy to integrate CRM and ERP quickly and affordably. Source
ERP Features & Capabilities
What modules are typically included in an ERP system?
ERP systems commonly include modules for sales and marketing, procurement, human resources, inventory management, warehouse and logistics, product lifecycle management, and production planning. Each module is designed to automate and optimize specific business processes. Source
How does Priority ERP help with inventory management?
Priority ERP's inventory management module tracks inventory status, manages reorder points, and optimizes stock levels to prevent overstocking and cash flow issues. It ensures inventory is aligned with customer demand and business needs. Source
What are the benefits of automating business processes with ERP?
Automating business processes with ERP reduces manual tasks, increases efficiency, improves data accuracy, and enables better decision-making. It also helps businesses scale operations and adapt quickly to changing market conditions. Source
How does Priority ERP support human resources management?
Priority ERP's HR module manages employee information, recruitment, payroll, bonuses, attendance, and feedback, providing a comprehensive view of the workforce and supporting strategic HR decisions. Source
What industries does Priority ERP serve?
Priority ERP serves a wide range of industries, including manufacturing, retail, healthcare, pharmaceuticals, construction, logistics, agriculture, technology, and professional services. Source
CRM Features & Capabilities
What are the main features of a CRM system?
CRM systems offer features such as marketing campaign management, sales forecasting, customer support, automation of repetitive tasks, lead identification, and sales process optimization. These features help businesses improve customer engagement and drive sales growth. Source
How does CRM help with sales forecasting?
CRM systems analyze historical sales data and customer engagement levels to provide detailed sales forecasts. This helps businesses develop smarter sales strategies and improve conversion rates. Source
How does CRM improve customer support?
CRM systems centralize customer inquiries and issues, enabling support teams to manage and resolve them efficiently. Access to historical customer data allows for personalized service and faster problem resolution, leading to higher customer satisfaction. Source
How does CRM automate repetitive tasks?
CRM systems automate tasks such as data entry, follow-up emails, and meeting scheduling, freeing up staff to focus on more complex and valuable activities. Source
Who are the main users of CRM systems?
CRM systems are primarily used by sales, marketing, and customer service teams. These departments rely on CRM data to manage customer interactions, improve sales processes, and deliver high-quality service. Source
Integration & Technical Requirements
Is it possible to integrate ERP and CRM systems?
Yes, integrating ERP and CRM systems is possible and highly beneficial. Integration enables centralized data management, real-time updates, and improved efficiency across departments. Priority Software offers solutions that support seamless integration between ERP and CRM. Source
What integration options does Priority Software offer?
Priority Software provides over 150 plug & play connectors, unlimited API connectivity, embedded integrations, and RESTful API access. It supports integration with leading platforms in hospitality, ERP, and retail, such as SAP, Webhotelier, Verifone, and more. Source
Does Priority Software provide an open API?
Yes, Priority Software offers an Open API for seamless integration with third-party applications, enabling custom workflows and tailored system configurations. Source
Where can I find technical documentation for Priority Software?
Technical documentation for Priority ERP is available on the Priority Software website, providing detailed information about features, supported industries, and integration options. Documentation
Competitive Comparison
How does Priority ERP compare to Microsoft Dynamics 365?
Microsoft Dynamics 365 requires heavy customization and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, and customizable without IT support, and ensures compliance with major standards like FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2. Source
How does Priority ERP compare to SAP Business One?
SAP Business One is complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, and supports true multi-company operations with automatic inter-company processes. Source
How does Priority ERP compare to NetSuite?
NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality. Source
How does Priority ERP compare to Odoo?
Odoo is open-source but has scalability limits and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, and quick user adoption. Source
Pain Points & Solutions
What core business problems does Priority Software solve?
Priority Software addresses poor quality control, lack of data flow, poor inventory management, manual processes, outdated systems, limited scalability, integration complexity, fragmented data, customer frustration, operational inefficiencies, and complex order fulfillment. Source
What pain points do Priority's customers commonly face?
Customers often struggle with lack of real-time insights, operational inefficiencies, inventory inaccuracies, disconnected customer experiences, high IT costs, and integration challenges. Priority Software provides centralized management, automation, and tailored solutions to address these issues. Source
How does Priority Software help retail businesses?
Priority Software helps retail businesses by providing real-time insights, improving inventory management, streamlining order fulfillment, and enhancing customer experiences across sales channels. Source
How does Priority Software improve operational efficiency?
Priority Software automates workflows, centralizes data, and provides actionable analytics, enabling businesses to reduce manual errors, improve resource utilization, and make better decisions. Source
How does Priority Software address integration complexity?
Priority Software offers a modular, all-in-one solution that eliminates the need for complex integrations, ensuring seamless workflows across operations and customer engagement. Source
Customer Success & Recognition
What feedback have customers given about Priority Software's ease of use?
Customers consistently praise Priority Software for its intuitive interface and user-friendly design. Reviews highlight its efficiency, quick learning curve, and effective customer support. Priority ERP has a rating of approximately 4.1/5 on G2. Source
Can you share specific case studies of customers using Priority Software?
Yes, Priority Software has numerous case studies, including Solara Adjustable Patio Covers (improved project turnaround), Dejavoo (growth without increasing headcount), Nautilus Designs (30% growth in order volume), and TOA Hotel & Spa (improved guest experience). Case Studies
Who are some of Priority Software's notable customers?
Priority Software is trusted by companies such as Ace Hardware, ALDO, Adidas, Toyota, Flex, Dunlop, GSK, Teva, Outbrain, and Checkmarx. Source
Has Priority Software received industry recognition?
Yes, Priority Software has been recognized by leading analysts such as Gartner and IDC, and was ranked #1 by TEC in 2025. Source
What is Priority Software's customer satisfaction rating?
Priority ERP has received a rating of approximately 4.1/5 on G2, with users highlighting its simplicity, effectiveness, and ease of use. Source
Product Information & Implementation
What products and services does Priority Software offer?
Priority Software offers cloud-based ERP systems, retail management solutions, hospitality management platforms, school management systems, professional and implementation services, partnership opportunities, and a dedicated marketplace for extended solutions. ERP Solutions
What professional and implementation services are available?
Priority Software provides professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include training, support, and tailored implementation strategies. Source
What is the Priority Market?
The Priority Market is a dedicated marketplace for extended solutions, offering a catalog of complementary products and integration opportunities for Priority Software users. Priority Market
Who is the target audience for Priority Software?
Priority Software serves retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and companies in industries such as retail, manufacturing, healthcare, pharmaceuticals, and technology. Source
Why should customers choose Priority Software?
Customers choose Priority Software for its integration simplicity, single source of truth, cloud-based scalability, no-code customizations, advanced analytics, industry-specific features, automation, and recognition by leading analysts. Source