{"id":25428,"date":"2024-04-02T10:38:03","date_gmt":"2024-04-02T10:38:03","guid":{"rendered":"https:\/\/www.priority-software.com\/hospitality-management\/optima-crm\/"},"modified":"2026-03-25T14:09:24","modified_gmt":"2026-03-25T14:09:24","slug":"optima-crm","status":"publish","type":"page","link":"https:\/\/www.priority-software.com\/il\/hospitality-management\/optima-crm\/","title":{"rendered":"Optima CRM"},"content":{"rendered":"\n<section class=\"side-image-banner has-navigation\">\n\t<div class=\"side-image-banner__main\">\n\t\t<div class=\"container side-image-banner__container\">\n\t\t\t<div class=\"breadcrumbs\" itemscope itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><\/div><!-- .breadcrumbs -->\t\t\t<div class=\"side-image-banner__wrapper\">\n\t\t\t    \t\t\t\t<div class=\"side-image-banner__content-wrapper light-blue\">\n\t\t\t\t\t<div class=\"side-image-banner__content\">\n\t\t\t\t\t\t<h1 class=\"side-image-banner__subtitle not-selected\" >\n            Optima CRM <\/h1><h2 class=\"side-image-banner__title not-selected\" >\n            \u05d4\u05e4\u05db\u05d5 \u05db\u05dc \u05d0\u05e8\u05d5\u05d7 \u05dc\u05d0\u05d9\u05e9\u05d9<\/h2><p class=\"side-image-banner__text not-selected\" >\n            \u05e0\u05d4\u05dc\u05d5 \u05d0\u05ea \u05d4\u05e0\u05db\u05e1\u05d9\u05dd \u05d4\u05d7\u05e9\u05d5\u05d1\u05d9\u05dd \u05d1\u05d9\u05d5\u05ea\u05e8 \u05e9\u05dc\u05db\u05dd \u05d1\u05d0\u05d5\u05e4\u05df \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9.<\/p><div class=\"side-image-banner__button-wrapper\"><a href=\"https:\/\/www.priority-software.com\/il\/book-a-demo\/\" class=\"side-image-banner__button light-blue not-selected\">\u05dc\u05ea\u05d9\u05d0\u05d5\u05dd \u05d4\u05d3\u05d2\u05de\u05d4<\/a><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"side-image-banner__media\">\n                                            <div class=\"mask\"><\/div>\n                        <div class=\"figure light-blue\"><\/div>\n\n                        <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2024\/04\/hotel-desk-01.jpg\" class=\"side-image-banner__image\" alt=\"\" srcset=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2024\/04\/hotel-desk-01.jpg 700w, https:\/\/www.priority-software.com\/wp-content\/uploads\/2024\/04\/hotel-desk-01-300x300.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" title=\"\">                    \t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"left-side-monitor-content\">\n\t<div class=\"container left-side-monitor-content__container js-animate-parent\">\n\t\t\t\t<div class=\"left-side-monitor-content__wrapper js-animate-element\" data-offset=\"-100\">\n\t\t\t<div class=\"left-side-monitor-content__media\">\n\t\t\t\t<div class=\"left-side-monitor-content__media-wrapper\">\n\t\t\t\t\t<div class=\"figure figure-1 blue\"><\/div>\n\t\t\t\t\t<div class=\"figure figure-2 blue\"><\/div>\n\t\t\t\t\t<div class=\"monitor-block\">\n\t\t\t\t\t\t<div class=\"monitor\">\n\t\t\t\t\t\t    \t\t\t\t\t\t        <a data-fslightbox=\"gallery\" href=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2024\/05\/optima-crm-1.jpg\">\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"446\" src=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2024\/05\/optima-crm-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2024\/05\/optima-crm-1.jpg 1876w, https:\/\/www.priority-software.com\/wp-content\/uploads\/2024\/05\/optima-crm-1-300x131.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\">                                <\/a>\n                                \t\t\t\t\t\t    \t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"monitor-bottom\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.priority-software.com\/wp-content\/themes\/wp-rock\/assets\/public\/images\/monitor-bottom.svg\" class=\"\" width=\"432\" height=\"103\" alt=\"Monitor\" title=\"\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"left-side-monitor-content__content-wrapper\">\n\t\t\t\t<div class=\"left-side-monitor-content__content\">\n\t\t\t\t\t<h2 class=\"left-side-monitor-content__title not-selected\" >\n            \u05d4\u05db\u05d9\u05e8\u05d5 \u05d0\u05ea \u05d4 CRM \u05e9\u05de\u05d1\u05d9\u05df \u05d0\u05ea \u05d4\u05d0\u05d5\u05e8\u05d7\u05d9\u05dd \u05e9\u05dc\u05db\u05dd \u05d1\u05d0\u05de\u05ea<\/h2><div class=\"left-side-monitor-content__text\"><p>\u05e7\u05d1\u05dc\u05d5 \u05ea\u05de\u05d5\u05e0\u05ea \u05de\u05e6\u05d1 \u05de\u05e7\u05d9\u05e4\u05d4 \u05e9\u05dc \u05d4\u05d0\u05d5\u05e8\u05d7\u05d9\u05dd \u05e2\u05dd Optima CRM \u05d1\u05de\u05e2\u05e8\u05db\u05ea \u05e9\u05de\u05d0\u05d7\u05d3\u05ea \u05e0\u05d9\u05d4\u05d5\u05dc \u05d0\u05d5\u05e8\u05d7\u05d9\u05dd, \u05ea\u05d5\u05db\u05e0\u05d9\u05d5\u05ea \u05e0\u05d0\u05de\u05e0\u05d5\u05ea \u05d5\u05d4\u05d6\u05de\u05e0\u05d5\u05ea (CRS) \u05ea\u05d7\u05ea \u05de\u05d5\u05d3\u05d5\u05dc \u05d0\u05d7\u05d3 \u05d4\u05de\u05e1\u05d5\u05e0\u05db\u05e8\u05df \u05d1\u05d0\u05d5\u05e4\u05df \u05de\u05dc\u05d0 \u05e2\u05dd Optima PMS. \u05d4\u05e4\u05dc\u05d8\u05e4\u05d5\u05e8\u05de\u05d4 \u05de\u05e4\u05e9\u05d8\u05ea \u05d0\u05ea \u05d4\u05ea\u05e7\u05e9\u05d5\u05e8\u05ea, \u05de\u05d0\u05e4\u05e9\u05e8\u05ea \u05e9\u05d9\u05e8\u05d5\u05ea \u05d0\u05d9\u05e9\u05d9 \u05d5\u05d0\u05d9\u05db\u05d5\u05ea\u05d9 \u05e9\u05de\u05d2\u05d3\u05d9\u05dc \u05e8\u05d5\u05d5\u05d7\u05d9\u05d5\u05ea, \u05d5\u05de\u05d4\u05d5\u05d5\u05d4 \u05e4\u05ea\u05e8\u05d5\u05df \u05d0\u05d9\u05d3\u05d9\u05d0\u05dc\u05d9 \u05e2\u05d1\u05d5\u05e8 \u05e8\u05e9\u05ea\u05d5\u05ea \u05de\u05dc\u05d5\u05e0\u05d0\u05d5\u05ea \u05d2\u05d3\u05d5\u05dc\u05d5\u05ea.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"side-image-content-general side-image-content-general-v5\" data-nitro-exclude>\n\t<div class=\"container side-image-content-general__container side-image-content-general__container-v5 js-animate-parent\">\n\t\t<div class=\"section-wrapper side-image-content-general__wrapper side-image-content-general__wrapper-v5  js-animate-element\" data-offset=\"-100\">\n\t\t\t<div class=\"side-image-content-general__content-wrapper side-image-content-general__content-wrapper-v5 \">\n\t\t\t\t<div class=\"side-image-content-general__content side-image-content-general__content-v5\">\n\t\t\t\t\t<h2 class=\"side-image-content-general__subtitle side-image-content-general__subtitle-v5 light-blue \" >\n            \u05d4\u05e6\u05d9\u05e2\u05d5 \u05dc\u05d0\u05d5\u05e8\u05d7\u05d9\u05dd \u05d7\u05d5\u05d5\u05d9\u05d4 \u05d0\u05d9\u05e9\u05d9\u05ea \u05d5\u05d4\u05d2\u05d1\u05d9\u05e8\u05d5 \u05d0\u05ea \u05d4\u05e8\u05d5\u05d5\u05d7 \u05d4\u05de\u05de\u05d5\u05e6\u05e2 \u05dc\u05d0\u05d5\u05e8\u05d7<\/h2><div class=\"side-image-content-general__text side-image-content-general__text-v5 all light-blue\"><p>\u05e7\u05d1\u05dc\u05d5 \u05e0\u05e8\u05d0\u05d5\u05ea \u05de\u05dc\u05d0\u05d4 \u05e9\u05dc \u05e4\u05e8\u05d5\u05e4\u05d9\u05dc \u05d4\u05dc\u05e7\u05d5\u05d7, \u05db\u05d5\u05dc\u05dc \u05e4\u05e8\u05d8\u05d9\u05dd \u05d0\u05d9\u05e9\u05d9\u05d9\u05dd, \u05d4\u05e2\u05d3\u05e4\u05d5\u05ea, \u05d4\u05d9\u05e1\u05d8\u05d5\u05e8\u05d9\u05d9\u05ea \u05d4\u05d4\u05d6\u05de\u05e0\u05d5\u05ea \u05d1\u05d0\u05ea\u05e8\u05d9 \u05d4\u05e8\u05e9\u05ea, \u05e0\u05ea\u05d5\u05e0\u05d9 \u05e4\u05e2\u05d9\u05dc\u05d5\u05ea \u05e1\u05d8\u05d8\u05d9\u05e1\u05d8\u05d9\u05d9\u05dd \u05d5\u05e2\u05d5\u05d3. \u05d4\u05de\u05d9\u05d3\u05e2 \u05d9\u05e2\u05d6\u05d5\u05e8 \u05dc\u05db\u05dd \u05dc\u05d9\u05d9\u05e2\u05dc \u05d0\u05ea \u05d4\u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05d5\u05dc\u05d7\u05d6\u05e7 \u05d0\u05ea \u05d4\u05e7\u05e9\u05e8 \u05e2\u05dd \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea, \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d9\u05ea \u05e9\u05d9\u05d5\u05d5\u05e7 \u05d0\u05d9\u05e9\u05d9\u05ea \u05d5\u05de\u05de\u05d5\u05e7\u05d3\u05ea \u05d4\u05de\u05ea\u05d7\u05e9\u05d1\u05ea \u05d1\u05d3\u05e8\u05d9\u05e9\u05d5\u05ea \u05e9\u05dc \u05db\u05dc \u05dc\u05e7\u05d5\u05d7 \u2013 \u05e7\u05d5\u05de\u05d4 \u05d2\u05d1\u05d5\u05d4\u05d4, \u05e0\u05d5\u05e3 \u05dc\u05d9\u05dd \u05d0\u05d5 \u05db\u05e8\u05d9\u05d5\u05ea \u05e0\u05d5\u05e1\u05e4\u05d5\u05ea \u2013 \u05d5\u05db\u05df \u05d1\u05d4\u05e2\u05d3\u05e4\u05d5\u05ea \u05d0\u05d9\u05e9\u05d9\u05d5\u05ea \u05db\u05de\u05d5 \u05de\u05d5\u05d6\u05d9\u05e7\u05d4 \u05d0\u05d4\u05d5\u05d1\u05d4 \u05d0\u05d5 \u05de\u05d0\u05db\u05dc\u05d9\u05dd \u05de\u05d5\u05e2\u05d3\u05e4\u05d9\u05dd. \u05d4\u05de\u05e2\u05e8\u05db\u05ea \u05de\u05d0\u05e4\u05e9\u05e8\u05ea \u05dc\u05d4\u05d2\u05d3\u05d9\u05e8 \u05d0\u05ea \u05e1\u05d5\u05d2 \u05d4\u05de\u05d9\u05d3\u05e2 \u05e9\u05ea\u05e8\u05e6\u05d5 \u05dc\u05ea\u05e2\u05d3, \u05db\u05d3\u05d9 \u05dc\u05d4\u05d1\u05d8\u05d9\u05d7 \u05e9\u05e4\u05e2\u05d9\u05dc\u05d5\u05d9\u05d5\u05ea \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7 \u05e9\u05dc \u05d4\u05de\u05dc\u05d5\u05df \u05ea\u05d5\u05d0\u05de\u05d5\u05ea \u05dc\u05e6\u05e8\u05db\u05d9\u05dd \u05d5\u05dc\u05ea\u05d7\u05d5\u05de\u05d9 \u05d4\u05e2\u05e0\u05d9\u05d9\u05df \u05e9\u05dc \u05db\u05dc \u05dc\u05e7\u05d5\u05d7 \u05d5\u05dc\u05e7\u05d5\u05d7. \u05d4\u05d0\u05d9\u05e0\u05d8\u05d2\u05e8\u05e6\u05d9\u05d4 \u05d4\u05de\u05d5\u05d1\u05e0\u05d9\u05ea \u05e2\u05dd Optima PMS \u05de\u05d1\u05d8\u05d9\u05d7\u05d4 \u05d2\u05d9\u05e9\u05d4 \u05de\u05d4\u05d9\u05e8\u05d4 \u05dc\u05de\u05d9\u05d3\u05e2 \u05d7\u05d9\u05d5\u05e0\u05d9 \u05d5\u05e2\u05d5\u05d6\u05e8\u05ea \u05dc\u05db\u05dd \u05dc\u05e1\u05e4\u05e7 \u05dc\u05d0\u05d5\u05e8\u05d7\u05d9\u05dd \u05d7\u05d5\u05d5\u05d9\u05d4 \u05e2\u05e7\u05d1\u05d9\u05ea, \u05d0\u05d9\u05e9\u05d9\u05ea \u05d5\u05de\u05d4\u05e0\u05d4.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"side-image-content-general__media side-image-content-general__media-v5 \">\n\t\t\t\t<a data-fslightbox=\"\u05d4\u05e6\u05d9\u05e2\u05d5 \u05dc\u05d0\u05d5\u05e8\u05d7\u05d9\u05dd \u05d7\u05d5\u05d5\u05d9\u05d4 \u05d0\u05d9\u05e9\u05d9\u05ea \u05d5\u05d4\u05d2\u05d1\u05d9\u05e8\u05d5 \u05d0\u05ea \u05d4\u05e8\u05d5\u05d5\u05d7 \u05d4\u05de\u05de\u05d5\u05e6\u05e2 \u05dc\u05d0\u05d5\u05e8\u05d7\" href=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2024\/04\/hospitality-01.jpg\" class=\"\">\n\t\t\t\t\t\t\t\t<span class=\"mask v5 top-right\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"figure v5 top-right light-blue\"><\/span>\n\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"1107\" height=\"743\" src=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2024\/04\/hospitality-01.jpg\" class=\"side-image-content-general__image side-image-content-general__image-v5\" alt=\"\u05d4\u05e6\u05d9\u05e2\u05d5 \u05dc\u05d0\u05d5\u05e8\u05d7\u05d9\u05dd \u05d7\u05d5\u05d5\u05d9\u05d4 \u05d0\u05d9\u05e9\u05d9\u05ea \u05d5\u05d4\u05d2\u05d1\u05d9\u05e8\u05d5 \u05d0\u05ea \u05d4\u05e8\u05d5\u05d5\u05d7 \u05d4\u05de\u05de\u05d5\u05e6\u05e2 \u05dc\u05d0\u05d5\u05e8\u05d7\" decoding=\"async\" srcset=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2024\/04\/hospitality-01.jpg 1107w, https:\/\/www.priority-software.com\/wp-content\/uploads\/2024\/04\/hospitality-01-300x201.jpg 300w\" sizes=\"auto, (max-width: 1107px) 100vw, 1107px\" title=\"\"><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"side-image-content-general side-image-content-general-v5\" data-nitro-exclude>\n\t<div class=\"container side-image-content-general__container side-image-content-general__container-v5 js-animate-parent\">\n\t\t<div class=\"section-wrapper side-image-content-general__wrapper side-image-content-general__wrapper-v5 reverse js-animate-element\" data-offset=\"-100\">\n\t\t\t<div class=\"side-image-content-general__content-wrapper side-image-content-general__content-wrapper-v5 reverse\">\n\t\t\t\t<div class=\"side-image-content-general__content side-image-content-general__content-v5\">\n\t\t\t\t\t<h2 class=\"side-image-content-general__subtitle side-image-content-general__subtitle-v5 light-blue \" >\n            \u05d4\u05ea\u05d0\u05de\u05d4 \u05d5\u05de\u05d9\u05d6\u05d5\u05d2 \u05e9\u05dc \u05e4\u05e8\u05d8\u05d9 \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea<\/h2><div class=\"side-image-content-general__text side-image-content-general__text-v5 all light-blue\"><p>Optima CRM \u05db\u05d5\u05dc\u05dc\u05ea \u05db\u05dc\u05d9 \u05de\u05ea\u05e7\u05d3\u05dd \u05dc\u05e0\u05d9\u05d4\u05d5\u05dc \u05de\u05d0\u05d2\u05e8 \u05e0\u05ea\u05d5\u05e0\u05d9 \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea. Match &amp; Merge \u05de\u05d0\u05e4\u05e9\u05e8 \u05dc\u05de\u05dc\u05d5\u05df \u05dc\u05d4\u05d2\u05d3\u05d9\u05e8 \u05e4\u05e8\u05de\u05d8\u05e8\u05d9\u05dd \u05e1\u05e4\u05e6\u05d9\u05e4\u05d9\u05d9\u05dd \u05dc\u05d6\u05d9\u05d4\u05d5\u05d9 \u05db\u05e4\u05d9\u05dc\u05d5\u05d9\u05d5\u05ea \u05d1\u05de\u05d0\u05d2\u05e8 \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d5\u05dc\u05de\u05d6\u05d2 \u05d0\u05d5\u05ea\u05df \u05dc\u05e4\u05e8\u05d5\u05e4\u05d9\u05dc \u05de\u05e8\u05db\u05d6\u05d9 \u05d1\u05e7\u05dc\u05d5\u05ea \u05d5\u05d1\u05de\u05d4\u05d9\u05e8\u05d5\u05ea. \u05e4\u05e8\u05d5\u05e4\u05d9\u05dc\u05d9\u05dd \u05d7\u05d3\u05e9\u05d9\u05dd \u05e9\u05e0\u05d5\u05e6\u05e8\u05d9\u05dd \u05d1-CRM, \u05d1-CRS \u05d0\u05d5 \u05d9\u05e9\u05d9\u05e8\u05d5\u05ea \u05d1\u05de\u05dc\u05d5\u05df \u05e0\u05d1\u05d3\u05e7\u05d9\u05dd \u05de\u05d5\u05dc \u05d4\u05de\u05d0\u05d2\u05e8 \u05d4\u05e7\u05d9\u05d9\u05dd \u05dc\u05e4\u05d9 \u05d4\u05e7\u05e8\u05d9\u05d8\u05e8\u05d9\u05d5\u05e0\u05d9\u05dd \u05e9\u05e0\u05d1\u05d7\u05e8\u05d5. \u05d4\u05ea\u05d4\u05dc\u05d9\u05da \u05e2\u05d5\u05d6\u05e8 \u05dc\u05de\u05e0\u05d5\u05e2 \u05db\u05e4\u05d9\u05dc\u05d5\u05d9\u05d5\u05ea \u05d5\u05e2\u05d5\u05d6\u05e8 \u05dc\u05d4\u05d1\u05d8\u05d9\u05d7 \u05e9\u05db\u05dc \u05d4\u05de\u05d9\u05d3\u05e2 \u05d4\u05d7\u05d9\u05d5\u05e0\u05d9 \u05e2\u05dc \u05d4\u05dc\u05e7\u05d5\u05d7 \u05de\u05e8\u05d5\u05db\u05d6 \u05ea\u05d7\u05ea \u05e4\u05e8\u05d5\u05e4\u05d9\u05dc \u05d0\u05d7\u05d3.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"side-image-content-general__media side-image-content-general__media-v5 reverse\">\n\t\t\t\t<a data-fslightbox=\"\u05d4\u05ea\u05d0\u05de\u05d4 \u05d5\u05de\u05d9\u05d6\u05d5\u05d2 \u05e9\u05dc \u05e4\u05e8\u05d8\u05d9 \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea\" href=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2024\/04\/hotel-desk-2-01.jpg\" class=\"\">\n\t\t\t\t\t\t\t\t<span class=\"mask v5 top-right\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"figure v5 top-right light-blue\"><\/span>\n\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"1107\" height=\"743\" src=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2024\/04\/hotel-desk-2-01.jpg\" class=\"side-image-content-general__image side-image-content-general__image-v5\" alt=\"\u05d4\u05ea\u05d0\u05de\u05d4 \u05d5\u05de\u05d9\u05d6\u05d5\u05d2 \u05e9\u05dc \u05e4\u05e8\u05d8\u05d9 \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea\" decoding=\"async\" srcset=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2024\/04\/hotel-desk-2-01.jpg 1107w, https:\/\/www.priority-software.com\/wp-content\/uploads\/2024\/04\/hotel-desk-2-01-300x201.jpg 300w\" sizes=\"auto, (max-width: 1107px) 100vw, 1107px\" title=\"\"><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"side-image-content-general side-image-content-general-v5\" data-nitro-exclude>\n\t<div class=\"container side-image-content-general__container side-image-content-general__container-v5 js-animate-parent\">\n\t\t<div class=\"section-wrapper side-image-content-general__wrapper side-image-content-general__wrapper-v5  js-animate-element\" data-offset=\"-100\">\n\t\t\t<div class=\"side-image-content-general__content-wrapper side-image-content-general__content-wrapper-v5 \">\n\t\t\t\t<div class=\"side-image-content-general__content side-image-content-general__content-v5\">\n\t\t\t\t\t<h2 class=\"side-image-content-general__subtitle side-image-content-general__subtitle-v5 light-blue \" >\n            \u05e0\u05d9\u05d4\u05d5\u05dc \u05de\u05e8\u05db\u05d6\u05d9 \u05e9\u05dc \u05de\u05d2\u05d5\u05d5\u05df \u05ea\u05db\u05e0\u05d9\u05d5\u05ea \u05de\u05e2\u05d5\u05d3\u05d5\u05df \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea<\/h2><div class=\"side-image-content-general__text side-image-content-general__text-v5 all light-blue\"><p>\u05d4\u05e9\u05d9\u05e7\u05d5 \u05ea\u05d5\u05db\u05e0\u05d9\u05d5\u05ea \u05e0\u05d0\u05de\u05e0\u05d5\u05ea \u05d0\u05d9\u05e9\u05d9\u05d5\u05ea \u05dc\u05e4\u05dc\u05d7\u05d9 \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05e1\u05e4\u05e6\u05d9\u05e4\u05d9\u05d9\u05dd \u05db\u05d3\u05d9 \u05dc\u05e1\u05e4\u05e7 \u05dc\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d7\u05d5\u05d5\u05d9\u05d4 \u05d0\u05e7\u05e1\u05dc\u05d5\u05e1\u05d9\u05d1\u05d9\u05ea \u05d5\u05de\u05e7\u05d9\u05e4\u05d4. Optima CRM \u05de\u05d0\u05e4\u05e9\u05e8\u05ea \u05dc\u05d9\u05e6\u05d5\u05e8 \u05d5\u05dc\u05e0\u05d4\u05dc \u05ea\u05d5\u05db\u05e0\u05d9\u05d5\u05ea \u05e0\u05d0\u05de\u05e0\u05d5\u05ea \u05e9\u05d5\u05e0\u05d5\u05ea \u05d1\u05de\u05e7\u05d1\u05d9\u05dc, \u05e9\u05dc\u05db\u05dc \u05d0\u05d7\u05ea \u05de\u05d4\u05df \u05ea\u05e0\u05d0\u05d9\u05dd \u05de\u05e9\u05dc\u05d4 \u05dc\u05e6\u05d1\u05d9\u05e8\u05ea \u05e0\u05e7\u05d5\u05d3\u05d5\u05ea \u05d6\u05d9\u05db\u05d5\u05d9. \u05d4\u05de\u05e2\u05e8\u05db\u05ea \u05de\u05e0\u05d4\u05dc\u05ea \u05d1\u05d0\u05d5\u05e4\u05df \u05d0\u05d5\u05d8\u05d5\u05de\u05d8\u05d9 \u05d0\u05ea \u05e6\u05d1\u05d9\u05e8\u05ea \u05d4\u05e0\u05e7\u05d5\u05d3\u05d5\u05ea \u05d5\u05de\u05e2\u05d3\u05db\u05e0\u05ea \u05d0\u05d5\u05ea\u05df \u05d1\u05d4\u05ea\u05d0\u05dd \u05dc\u05e4\u05e2\u05d9\u05dc\u05d5\u05ea \u05d4\u05d0\u05d5\u05e8\u05d7\u05d9\u05dd. Optima CRM \u05de\u05e4\u05e9\u05d8\u05ea \u05d0\u05ea \u05d4\u05d4\u05e8\u05e9\u05de\u05d4 \u05dc\u05de\u05d5\u05e2\u05d3\u05d5\u05df \u05d4\u05d7\u05d1\u05e8\u05d9\u05dd \u05d5\u05d0\u05ea \u05e0\u05d9\u05e6\u05d5\u05dc \u05d4\u05d4\u05d8\u05d1\u05d5\u05ea \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05de\u05e2\u05e8\u05db\u05ea \u05d4-CRM, \u05d4-PMS \u05d5\u05d0\u05ea\u05e8 \u05d4\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 \u05e9\u05dc \u05d4\u05de\u05dc\u05d5\u05df. \u05d7\u05d1\u05e8\u05d9 \u05d4\u05de\u05d5\u05e2\u05d3\u05d5\u05df \u05d9\u05db\u05d5\u05dc\u05d9\u05dd \u05dc\u05d1\u05d3\u05d5\u05e7 \u05d0\u05ea \u05de\u05e6\u05d1 \u05d4\u05e0\u05e7\u05d5\u05d3\u05d5\u05ea \u05d1\u05d0\u05ea\u05e8, \u05d5\u05d4\u05dd \u05de\u05d6\u05d5\u05d4\u05d9\u05dd \u05d0\u05d5\u05d8\u05d5\u05de\u05d8\u05d9\u05ea \u05e2\u05dc \u05d9\u05d3\u05d9 \u05db\u05dc \u05d4\u05de\u05d7\u05dc\u05e7\u05d5\u05ea \u05d1\u05de\u05dc\u05d5\u05df \u2013 \u05d4\u05d7\u05e0\u05d5\u05d9\u05d5\u05ea, \u05d4\u05de\u05e1\u05e2\u05d3\u05d5\u05ea, \u05d4\u05e1\u05e4\u05d0, \u05de\u05e9\u05e7 \u05d4\u05d1\u05d9\u05ea \u05d5\u05d3\u05dc\u05e4\u05e7 \u05d4\u05e7\u05d1\u05dc\u05d4 \u2013 \u05d5\u05e0\u05d4\u05e0\u05d9\u05dd \u05de\u05d4\u05d8\u05d1\u05d5\u05ea \u05d5\u05e9\u05d9\u05e8\u05d5\u05ea\u05d9\u05dd \u05dc\u05e4\u05d9 \u05e1\u05d5\u05d2 \u05d4\u05d7\u05d1\u05e8\u05d5\u05ea \u05d0\u05d5 \u05ea\u05d5\u05db\u05e0\u05d9\u05ea \u05d4\u05e0\u05d0\u05de\u05e0\u05d5\u05ea.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"side-image-content-general__media side-image-content-general__media-v5 \">\n\t\t\t\t<a data-fslightbox=\"\u05e0\u05d9\u05d4\u05d5\u05dc \u05de\u05e8\u05db\u05d6\u05d9 \u05e9\u05dc \u05de\u05d2\u05d5\u05d5\u05df \u05ea\u05db\u05e0\u05d9\u05d5\u05ea \u05de\u05e2\u05d5\u05d3\u05d5\u05df \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea\" href=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2024\/04\/hotel-loyalty-program-01.jpg\" class=\"\">\n\t\t\t\t\t\t\t\t<span class=\"mask v5 top-right\"><\/span>\n\t\t\t\t\t\t\t\t<span class=\"figure v5 top-right light-blue\"><\/span>\n\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"1107\" height=\"743\" src=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2024\/04\/hotel-loyalty-program-01.jpg\" class=\"side-image-content-general__image side-image-content-general__image-v5\" alt=\"\u05e0\u05d9\u05d4\u05d5\u05dc \u05de\u05e8\u05db\u05d6\u05d9 \u05e9\u05dc \u05de\u05d2\u05d5\u05d5\u05df \u05ea\u05db\u05e0\u05d9\u05d5\u05ea \u05de\u05e2\u05d5\u05d3\u05d5\u05df \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea\" decoding=\"async\" srcset=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2024\/04\/hotel-loyalty-program-01.jpg 1107w, https:\/\/www.priority-software.com\/wp-content\/uploads\/2024\/04\/hotel-loyalty-program-01-300x201.jpg 300w\" sizes=\"auto, (max-width: 1107px) 100vw, 1107px\" title=\"\"><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"content-columns-with-icons\">\n\t<div class=\"container content-columns-with-icons__container\">\n\t\t<h2 class=\"section-wrapper content-columns-with-icons__title not-selected\" >\n            \u05e4\u05d9\u05e6'\u05e8\u05d9\u05dd<\/h2>\t\t<div class=\"section-wrapper content-columns-with-icons__wrapper\">\n\t\t\t<div class=\"content-columns-with-icons__card\"><div class=\"content-columns-with-icons__card-heading grid\"><div class=\"content-columns-with-icons__card-icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2023\/11\/lb-47.png\" width=\"253\" height=\"219\" alt=\"\" class=\"\" title=\"\"><\/div><h3 class=\"content-columns-with-icons__card-title\" style=\"color:#5ed0f9;\">\u05d0\u05d9\u05e0\u05d8\u05d2\u05e8\u05e6\u05d9\u05d4 \u05e4\u05e9\u05d5\u05d8\u05d4<\/h2><\/div><p class=\"content-columns-with-icons__card-text\">\u05ea\u05d0\u05d9\u05de\u05d5\u05ea \u05de\u05dc\u05d0\u05d4 \u05e2\u05dd \u05db\u05dc \u05e7\u05d5 \u05de\u05d5\u05e6\u05e8\u05d9 Optima<\/p><\/div><div class=\"content-columns-with-icons__card\"><div class=\"content-columns-with-icons__card-heading grid\"><div class=\"content-columns-with-icons__card-icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2023\/11\/lb-120.png\" width=\"230\" height=\"227\" alt=\"\" class=\"\" title=\"\"><\/div><h3 class=\"content-columns-with-icons__card-title\" style=\"color:#5ed0f9;\">\u05e0\u05d9\u05d4\u05d5\u05dc \u05d1\u05e0\u05d9 \u05de\u05e9\u05e4\u05d7\u05d4<\/h2><\/div><p class=\"content-columns-with-icons__card-text\">\u05e0\u05d9\u05d4\u05d5\u05dc \u05de\u05e4\u05d5\u05e8\u05d8 \u05e9\u05dc \u05d1\u05e0\u05d9 \u05d4\u05de\u05e9\u05e4\u05d7\u05d4 \u05e9\u05dc \u05d4\u05d0\u05d5\u05e8\u05d7 \u05d4\u05e8\u05d0\u05e9\u05d9, \u05db\u05d5\u05dc\u05dc \u05d9\u05e6\u05d9\u05e8\u05ea \u05ea\u05ea\u05d9-\u05e4\u05e8\u05d5\u05e4\u05d9\u05dc\u05d9\u05dd \u05dc\u05ea\u05d9\u05e2\u05d5\u05d3 \u05d4\u05e4\u05e8\u05d8\u05d9\u05dd \u05d4\u05d0\u05d9\u05e9\u05d9\u05d9\u05dd \u05d5\u05d4\u05d4\u05e2\u05d3\u05e4\u05d5\u05ea \u05e9\u05dc \u05db\u05dc \u05d0\u05d5\u05e8\u05d7 \u05d1\u05e7\u05d1\u05d5\u05e6\u05d4<\/p><\/div><div class=\"content-columns-with-icons__card\"><div class=\"content-columns-with-icons__card-heading grid\"><div class=\"content-columns-with-icons__card-icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2023\/11\/lb-112.png\" width=\"246\" height=\"165\" alt=\"\" class=\"\" title=\"\"><\/div><h3 class=\"content-columns-with-icons__card-title\" style=\"color:#5ed0f9;\">\u05e0\u05d9\u05d4\u05d5\u05dc \u05d7\u05d1\u05e8\u05d9 \u05de\u05d5\u05e2\u05d3\u05d5\u05df<\/h2><\/div><p class=\"content-columns-with-icons__card-text\">\u05db\u05dc\u05d9\u05dd \u05dc\u05e0\u05d9\u05d4\u05d5\u05dc \u05de\u05d5\u05e2\u05d3\u05d5\u05df \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea, \u05de\u05e2\u05e7\u05d1 \u05d0\u05d7\u05e8 \u05d4\u05d4\u05db\u05e0\u05e1\u05d5\u05ea \u05de\u05d7\u05d1\u05e8\u05d9 \u05de\u05d5\u05e2\u05d3\u05d5\u05df \u05d5\u05e0\u05d9\u05e6\u05d5\u05dc \u05e0\u05e7\u05d5\u05d3\u05d5\u05ea \u05d6\u05d9\u05db\u05d5\u05d9 \u05dc\u05ea\u05e9\u05dc\u05d5\u05dd \u05e2\u05dc \u05e9\u05d9\u05e8\u05d5\u05ea\u05d9\u05dd.<\/p><\/div><div class=\"content-columns-with-icons__card\"><div class=\"content-columns-with-icons__card-heading grid\"><div class=\"content-columns-with-icons__card-icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2023\/11\/lb-79.png\" width=\"249\" height=\"165\" alt=\"\" class=\"\" title=\"\"><\/div><h3 class=\"content-columns-with-icons__card-title\" style=\"color:#5ed0f9;\">\u05e1\u05d9\u05d5\u05d5\u05d2 \u05d5\u05e4\u05d9\u05dc\u05d5\u05d7 \u05d0\u05d5\u05e8\u05d7\u05d9\u05dd<\/h2><\/div><p class=\"content-columns-with-icons__card-text\">\u05d1\u05d4\u05ea\u05d1\u05e1\u05e1 \u05e2\u05dc \u05e4\u05e8\u05de\u05d8\u05e8\u05d9\u05dd \u05e9\u05d5\u05e0\u05d9\u05dd, \u05db\u05d3\u05d9 \u05dc\u05e2\u05e0\u05d5\u05ea \u05e2\u05dc \u05d4\u05e6\u05e8\u05db\u05d9\u05dd \u05d5\u05d4\u05d4\u05e2\u05d3\u05e4\u05d5\u05ea \u05d4\u05d0\u05d9\u05e9\u05d9\u05d9\u05dd \u05e9\u05dc \u05db\u05dc \u05dc\u05e7\u05d5\u05d7.<\/p><\/div><div class=\"content-columns-with-icons__card\"><div class=\"content-columns-with-icons__card-heading grid\"><div class=\"content-columns-with-icons__card-icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2023\/11\/lb-51.png\" width=\"244\" height=\"209\" alt=\"\" class=\"\" title=\"\"><\/div><h3 class=\"content-columns-with-icons__card-title\" style=\"color:#5ed0f9;\">\u05ea\u05db\u05e0\u05d5\u05df \u05d0\u05e8\u05d5\u05d7\u05d5\u05ea<\/h2><\/div><p class=\"content-columns-with-icons__card-text\">\u05ea\u05d7\u05d6\u05d9\u05ea \u05d0\u05e8\u05d5\u05d7\u05d5\u05ea \u05de\u05e4\u05d5\u05e8\u05d8\u05ea \u05d4\u05de\u05ea\u05d7\u05e9\u05d1\u05ea \u05d1\u05d4\u05e2\u05d3\u05e4\u05d5\u05ea \u05e9\u05dc \u05d4\u05d0\u05d5\u05e8\u05d7\u05d9\u05dd \u05d1\u05de\u05dc\u05d5\u05df \u05d5\u05e9\u05dc \u05d4\u05de\u05d5\u05d6\u05de\u05e0\u05d9\u05dd \u05dc\u05d0\u05d9\u05e8\u05d5\u05e2.<\/p><\/div><div class=\"content-columns-with-icons__card\"><div class=\"content-columns-with-icons__card-heading grid\"><div class=\"content-columns-with-icons__card-icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.priority-software.com\/wp-content\/uploads\/2023\/11\/lb-1.png\" width=\"230\" height=\"232\" alt=\"\" class=\"\" title=\"\"><\/div><h3 class=\"content-columns-with-icons__card-title\" style=\"color:#5ed0f9;\">\u05e0\u05d9\u05d4\u05d5\u05dc \u05de\u05db\u05d9\u05e8\u05d5\u05ea<\/h2><\/div><p class=\"content-columns-with-icons__card-text\">\u05d4\u05e7\u05e6\u05d0\u05ea \u05de\u05e9\u05d9\u05de\u05d5\u05ea, \u05d4\u05d2\u05d3\u05e8\u05ea \u05ea\u05d0\u05e8\u05d9\u05db\u05d9 \u05d9\u05e2\u05d3 \u05d5\u05de\u05e2\u05e7\u05d1 \u05d0\u05d7\u05e8 \u05d1\u05d9\u05e6\u05d5\u05e2\u05d9\u05dd, \u05db\u05d5\u05dc\u05dc \u05e0\u05d9\u05d4\u05d5\u05dc \u05ea\u05e7\u05e6\u05d9\u05d1 \u05d5\u05d9\u05e2\u05d3\u05d9\u05dd \u05dc\u05e4\u05d9 \u05e4\u05dc\u05d7\u05d9 \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05e2\u05dd \u05d3\u05d5\u05d7\u05d5\u05ea \u05d1\u05d9\u05e6\u05d5\u05e2\u05d9\u05dd \u05d1\u05d6\u05de\u05df \u05d0\u05de\u05ea.<\/p><\/div>\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"book-a-demo\" style=\"background-color:#5ed0f9\" >\n\t<div class=\"container book-a-demo__container\">\n\t\t<div class=\"figure figure-1\"><\/div>\n\t\t<div class=\"figure figure-2\"><\/div>\n\t\t<div class=\"figure figure-3\"><\/div>\n\t\t<div class=\"figure figure-4\"><\/div>\n\t\t<div class=\"figure figure-5\"><\/div>\n\t\t<div class=\"book-a-demo__wrapper\">\n\t\t\t<h2 class=\"book-a-demo__title book-a-demo__title-small\">\u05d0\u05e0\u05d7\u05e0\u05d5 \u05db\u05d0\u05df \u05db\u05d3\u05d9 \u05dc\u05d4\u05e6\u05de\u05d9\u05d7 \u05d0\u05ea \u05d4\u05e2\u05e1\u05e7 \u05e9\u05dc\u05db\u05dd<\/h2><div class=\"book-a-demo__button-wrapper\"><a href=\"https:\/\/www.priority-software.com\/il\/book-a-demo\/\" aria-label=\"\u05dc\u05ea\u05d9\u05d0\u05d5\u05dd \u05d4\u05d3\u05d2\u05de\u05d4\" class=\"book-a-demo__button arrow-btn\">\u05dc\u05ea\u05d9\u05d0\u05d5\u05dd \u05d4\u05d3\u05d2\u05de\u05d4<\/a><\/div>\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":58,"featured_media":22599,"parent":10211,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"solutions":[439],"class_list":["post-25428","page","type-page","status-publish","has-post-thumbnail","hentry","solutions-hospitality-management-il"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.priority-software.com\/il\/wp-json\/wp\/v2\/pages\/25428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.priority-software.com\/il\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.priority-software.com\/il\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.priority-software.com\/il\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.priority-software.com\/il\/wp-json\/wp\/v2\/comments?post=25428"}],"version-history":[{"count":2,"href":"https:\/\/www.priority-software.com\/il\/wp-json\/wp\/v2\/pages\/25428\/revisions"}],"predecessor-version":[{"id":67529,"href":"https:\/\/www.priority-software.com\/il\/wp-json\/wp\/v2\/pages\/25428\/revisions\/67529"}],"up":[{"embeddable":true,"href":"https:\/\/www.priority-software.com\/il\/wp-json\/wp\/v2\/pages\/10211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.priority-software.com\/il\/wp-json\/wp\/v2\/media\/22599"}],"wp:attachment":[{"href":"https:\/\/www.priority-software.com\/il\/wp-json\/wp\/v2\/media?parent=25428"}],"wp:term":[{"taxonomy":"solutions","embeddable":true,"href":"https:\/\/www.priority-software.com\/il\/wp-json\/wp\/v2\/solutions?post=25428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}