This questionnaire helps you gauge your retail chain's omnichannel maturity, taking into consideration the buying experience across online, and brick and Mortar stores, and loyalty programs. Please rate your current practices on a scale of 1 (not available) 2 (partially available) to 3 (available)
Rate your capability to allow customers to add online items to a cart and checkout in-store (e.g., “Scan & Go”) or pick up online orders in-store?
Can customers check online if an item is available in their preferred store with accurate stock levels?
How easily can customers return or exchange in-store purchases or initiate online returns from their local store?
Do you recommend products based on past purchases, browsing history, and wish lists across all channels?
Do you combine online and offline customer data into a centralized profile for a holistic view of customer behavior?
Do you dynamically allocate inventory across channels to avoid stockouts and overstocking (e.g., using analytics and AI -generated prediction)?
Are in-store associates equipped with tablets or Mobile POS to help customers browse online products, check availability, or place orders?
Do you run a single POS software for your mobile, desktop and online touchpoints?
Can loyalty program members seamlessly earn points and redeem rewards across online and offline purchases?
Do you use customer data to drive personalized marketing efforts- promotions and discounts, based on individual purchase history and preferences across all channels?
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