Posted by: Andres Richter, CEO, Priority Software

Last month we participated in our newly rebranded global partner Medatech’s user conference in the UK. It was an exciting opportunity for some of our customers to share their experiences of using Priority, and for us to discuss our product roadmap and vision for the future of ERP in business, including the move to cloud based business management.

The customer experience

For me, the hearing about the ways in which our customers have used their bespoke Priority solution to their advantage was invaluable. Kurt Sigrist from Rodda’s Creamery described how Priority has enabled them to plan their business processes to streamline operations. From the outset their highest priority in choosing a new ERP system was the ability to achieve an outstanding customer service. They needed a system which would deliver accurate and timely data from a central data source.


With a turnover of £30million, the amount of spreadsheets containing customer data, logistical information and forecasting was becoming unmanageable and unreliable. The highly tailored functionality of Priority lends itself well to the cream industry; the perishable nature of the milk makes accurate product planning vital to the profitability of the company. At Christmas, when demand peaks, the creamery can use data insight from the previous year, together with figures from new customers, to get an accurate forecast of stock.

Why do our customers use priority?

Over the course of the day, our UK and Ireland customers cited a number of reasons for choosing our ERP solution.


Big questions: How can ERP react to the sharing economy and the accessibility revolution?

Meir Gabay, chairman of Medatech highlighted two prominent trends over the course of the day: The sharing economy and accessibility. Both of these are significantly impacting the way ERP is delivered to businesses, how data is captured, and how insights are gained.

The ‘poster businesses’ of the sharing economy such as Uber, Airbnb, HomeAway and Lyft dominate the headlines for tapping into new markets and taking business intelligence to the next level. They are changing the way consumers spend money and use services as well as introducing new channels of income for start-up businesses and entrepreneurial individuals. The one aspect that is less reported yet no less important than the rest, is the extent to which data is at the very foundation of what makes these companies successful behind the scenes. The key differentiator between market leaders and their competitors is how they are able leverage data to ensure that their technology platforms are functioning optimally, to develop new products and to connect consumers with the services they offer.  Secondly, the accessibility of business management systems is fundamental to their success. With the advancement of the Internet of Things and the rise of mobile collaboration in the workplace, ERP must provide an accessible user experience, with increased agility, easy to operate user interfaces and the ability receive real time updates from wherever the user is based.


ERP must respond to this new age of business. The hyper-connected enterprise should not exist in isolation of the world around it. New business models are proving the value in mining data from the Internet of Things, shaping overall strategy with intelligent business insights. It is an exciting time for businesses at all stages of the road to a fully flexible, streamlined, mobile environment.