Although ERP is not a new concept, what we’re seeing today in organizations has changed over the past few decades. For over 20 years companies have been implementing different kinds of Enterprise Resource Planning software with varying degrees of success. Nevertheless, many companies seem to be intimidated by this process, which according to experts and users alike is a prerequisite for successfully coping with business management challenges. IT managers attribute this to the fear of replacing existing programs and of a prolonged process that exceeds the budget and repeats the painful scenarios experienced during past implementations. “It has to be easier”, they tell us, “if you want to win the hearts of executives.”

They shouldn’t have to think about it for months

For Andres Richter, CEO of Priority, “Simplicity is the name of the game. Clearly the solution must excite the customer, not intimidate or scare him. The fact that complicated processes are at work below the surface shouldn’t affect the user experience. The solution has to be easy to implement, intuitive to use, simple to maintain, compatible and convenient to upgrade. At Priority, we’ve created this kind of product based on our experience with over 7,000 customers – many more Israeli customers than any other ERP provider, local or international. When you come up with this kind of solution, the decision to go for ERP is a no-brainer. When approaching a CIO who is not familiar with Priority, it only takes a short demonstration to debunk the myth of ERP as something you want to run away from.”

Feel comfortable with the new program

Simplicity in system design is achieved when it is based on the best practices of thousands of customers.”You don’t have to reinvent the wheel for each customer. We realized that it is better to start off with an existing program that has proven itself, that can then be adapted to different customers rather than begin a never-ending process with innumerable options. However, simplicity cannot be at the expense of the flexibility needed to adapt the software to the customer’s needs and requirements,” says Richter. “This is especially true with regard to Israeli business culture. At Priority, we’re aware that local customers are not always willing to adopt a system that dictates how to do things without adjustments”.

Priority incorporates this simplicity into the conversion process as well. “Most customers start out with some kind of organizational environment full of data,” says Richter. “Database conversion, data cleansing, integrity and consistency tests are all part of the process. Priority has developed a unique tool chest that performs these functions automatically. This is another example of a specialty we have developed in sync with the principle ‘Don’t worry – it’s   easy'”.

Finally, simplicity is the cornerstone of Priority’s new user interface. In addition to extensive instruction that Priority has always offered to make the integration process as easy as possible, the new interface is built on familiar visual metaphors from the web, so to a user who has never even seen Priority it looks like a classic web browser. Within minutes users will feel confident enough to start working and designing the screens relevant to their job according to personal preferences. To make it even easier, the system “learns the user” and adjusts to the way he or she works, instead of the other way around.

Continue to save long after the implementation stage

Priority‘s advantages go beyond its simplicity. “We’re aware that the TCO (Total Cost of Ownership) is of utmost importance”, says Richter. “System maintenance, upgrades and horizontal expansion – as  in the case of  acquiring new companies or overseas activities – are all significant expenses for a company to handle as it develops. Priority is different. It offers a solution that requires very little ongoing support. Most companies perform all maintenance tasks by themselves. For those who want even less responsibility for the program, the cloud option is ideal. Hundreds of our customers have understood the cloud’s advantages and have adopted this model”.

Stay close to the customer

Priority‘s Israeli customers highly appreciate the fact that both the software provider and the integrator and actually all factors that affect the quality of the solution, are here in Israel, and communicate daily with customers. According to Richter, direct relationships with the end customer are a deliberate business decision and a foundation of the company’s business activities. “We nurture an intimate business environment not only with our partners and customers in Israel; we’re closely involved with customers in over 40 countries worldwide as well. Maintaining a close relationship with local partners is a winning business model that we try to apply everywhere else.”

Maintain the best product on the market

In the present age of startups, it’s not surprising that a small and agile company manages to provide a solution that is robust and more advanced than large contenders. “Our solution is both technologically and functionally advanced. For example, we are the only ERP provider that offers payroll and attendance modules integrated within the ERP environment. This enables handling payroll at the click of a button without interfaces, manual input and inevitable mistakes.

Additionally, Priority supports all devices and channels: smart phones, tablets, virtual stores and various web service interfaces.”

Stay away from enormous project budgets

In business, the bottom line is the price. Priority has established itself as the favorite ERP supplier for the Israeli market thanks to its reputation as a great product for a great price that is significantly lower than systems with similar functionality offered by other international companies. “When comparing prices, it’s not only about licenses”, says Richter, “our customers save in all stages of the product’s lifecycle: planning, implementation, instruction, and maintenance which requires very little HR. What was once the main consideration of SMB’s is now true in the Enterprise sector as well. We’re seeing more and more large companies that realize there is no reason to spend five times more when Priority provides the functionality needed for companies with hundreds and thousands of employees. We aim to offer a system that provides for everyone and shows the world what ERP simplicity is all about.”

Excerpted and translated from Globes IT Magazine