Sagive joined Priority in March 2021, following a colorful management career in the Fintech sector. Prior to Priority, he held the position of General Manager, Finastra Israel, where he was responsible for the global operations of the company’s fast growing interbank payments business, and responsible for a global team of over 700 employees. Earlier in his career, for over a decade, Sagive held several senior management positions at Amdocs at various offices in the US, including managing two divisions that involved product development, acquisition of several companies, entry into new markets, and key customer management in North/South America, and Europe. Sagive started his career in software development where he led development teams in various companies.

Married with three children, he is an avid musician – a member of a rock cover band where he plays multiple instruments, a homegrown beekeeper, and he enjoys skiing, and hiking.

Leor Barth leads the technological vision for Priority as its Chief Technology Officer (CTO). As part of his responsibilities, Leor ensures that Priority utilizes cutting-edge technologies to provide customers and partners with the most advanced tools and solutions. 
Leor continually focuses on improving the entire Priority ecosystem, from developer experience to leveraging Machine Learning within the various products.

Yossi manages Priority’s global marketing activities. Over the past 15 years, Yossi has gained vast experience in department management, strategy building, and marketing in high-tech technology-driven B2B companies. 

Before joining Priority, Yossi served as VP of Global Marketing at RADWIN, a global provider of broadband wireless solutions. Earlier in his career, Yossi held several positions at RADWIN, including Product Marketing and Business Development for its Strategic Industries division. Yossi started his career at Motorola Solutions where he held Marketing, Product Management, and R&D positions. 

Yossi holds a Bachelor of Science degree in Electrical Engineering from Tel Aviv University and an Executive MBA from Bar-Ilan University.
Yossi enjoys traveling the world with his wife and three children.

Ziv Benzvi joined Priority in September 2022 as CRO, responsible for the company's global business operations. 
Before returning to Israel in early 2020, Ziv had spent more than 16 years living and working overseas – in the US, India, and Thailand. 
Ziv joins Priority after holding senior leadership positions at Ex Libris (NASDAQ: CLVT) and NICE Systems (NASDAQ: NICE).
Previously, Ziv held various sales management positions at Israel Aerospace Industries (IAI). 
Ziv is a former certified attorney at law and holds a law degree from the University of Newcastle, England.
Married with two children, Ziv enjoys skiing, hiking, and cinema.

Keren Sherer-Taiber leads product management at Priority. Keren has been with the Priority team since 1998, where she steadily advanced through various positions including Director of Global Business Development, Head of Implementation, Senior Consultant, Account Manager, Head of Implementation team and Director of Global Business Development. In her current role, Keren is responsible for planning and driving the roadmap of the company’s products. Prior to joining Priority, she worked as a consultant for Tefen Management Consulting.

Keren holds a B.Sc. in Industrial Engineering and an MBA, both from Tel Aviv University. She is married with two children and has a deep passion for Buddhism and the Far East. She owns a unique collection of Buddhas and will never turn down an opportunity to return to Thailand, Nepal, Myanmar, Laos, Vietnam or Cambodia.

Adi Fubini joined Priority in June 2022. Currently, she leads the company's global customer division and coordinates Priority's customer strategy.
She is a mother of two, an IDF 8200 cyber unit graduate, and has a bachelor's degree in French and international relations from the Hebrew University in Jerusalem.
Throughout her 20-year career, Fubini held several leading positions in global software and SaaS organizations supporting cloud-based services delivery, technical support, customer relations, customer experience, and customer success.
Before joining Priority, she served as Vice President of the Customer Division of Ex Libris and later of ProQuest.
 

Lior joined the management team in 2019, and is responsible for Priority’s corporate finance, procurement  and administration. He brings over 20 years of financial management experience in the IT and technology sector, with expertise in strategic business management, mergers & acquisitions, and capital raising. Prior, Lior held the position of CFO at Taldor Systems, and earlier, served as VP and CFO at leading technology companies, including SuperCom, AniBoom, PowerDsine and others.

During his career, Lior also lectured in Accounting at the Faculty of Business Administration, Ono Academic College, Israel. He is a Certified Public Accountant, with an MBA in International Business Management, Heriot-Watt University, Scotland.

Lior is married and a father to three incredible children. He enjoys long walks in the great outdoors. An exercise enthusiast, almost every day of the week, you can find Lior swimming, jogging or working out.

Hilit Paz-Lachower is responsible for human resources at Priority, where she applies her extensive experience in HR management, consulting and organizational development. Her previous HR roles include HR Business Partner at Amdocs, VP of Human Resources at Hadera Paper Group, and Organizational Consultant at Lotem, a leading organizational consultancy. Hilit began her human resources career at Ness Technologies, where she was promoted to Director of Human Resources after nine years.

Hilit holds an MBA and a BA in Business Administration, with a major in Human Resources and Marketing (cum laude), both from Ben Gurion University.

She is married with three children and enjoys traveling and camping with her family.

Rotem Sapir joined the management team in April 2017, bringing years of business management and customer support expertise to Priority. Earlier in his career, he held senior positions at Matrix, Commerce & Manufacturing Division, including ERP Unit Manager, responsible for the Infor LN ERP Business Unit and R&D Manager, where he managed several teams of developers.

Prior, Rotem was Software Team Leader and earlier, Software Engineer, both at Philips Medical. He began his professional career at VBS Israel in senior roles that included E-Enterprise Department Manager, Customer Support Manager and ERP Consultant & Project Manager, where he was responsible for Baan ERP system implementation. Rotem holds an MBA and a B.Sc. from Ben Gurion University of the Negev and is a graduate Information Systems Engineer.

Rotem enjoys scuba diving and trekking in the Negev desert, in addition to volunteering in several community parenting activities in Tsoran, where he resides with his family.

A well-seasoned member of the Priority team, Ron joined the company in 1999, first as a Software Implementer, promoted to Team Leader, Project Manager, and more recently, to Director of Operations. In his role, Ron is responsible for Priority’s Project Management teams in Israel, USA and UK, where the department works closely alongside our customers from when a new deal is signed, through implementation, system onboarding and preparing the customer to work independently in Priority. Ron brings a wealth of ERP industry experience and expertise combined with years of building and maintaining excellent customer relationships, around the corner – and now, around the globe. 

Ron is married with four children. When he’s not at the office or at a client site, he enjoys watching movies and an avid basketball player and an ardent fan.

Hemdat Cohen-Shraga joined Priority as VP of R&D in September 2022.
Hemdat has over 20 years of experience in software development and managing development departments in start-up companies alongside big companies in various fields, including Cyber, Fintech, Web, Advertising, and Health.
During her career, Hemdat held senior management positions in Matomy Media Group, Finastra, Cybereason, and more.
Hemdat is married and the mother of four daughters, with a bachelor's degree with honors in physics and computer science from Bar-Ilan University and a master's degree with honors in philosophy and history of science from Tel Aviv University.

Shlomo Assraf leads Priority’s sales and business development for the Israeli market. A leader at Priority since 2003, Shlomo oversees all partners’ sales processes, including implementation and pre- and post-sales support. His role also includes managing Priority's customer service team.

Before joining Priority, Shlomo was an IT Systems Adviser at Seker Consultants, where he assisted in the selection and implementation processes of ERP systems. Prior, he was employed by One1 Technologies in a variety of roles that involved project management and implementation of ERP systems.

Shlomo has three children and enjoys solving logic puzzles and playing soccer in his spare time . As much as he loves sports, he usually spends more time watching them from the stands.

Beyond supervising and managing the customer service team providing support to thousands of Priority customers and partners, Sarah is responsible for overall customer satisfaction, the heart of our business, accomplished by delivering the highest possible level of customer service. Customer service is not only troubleshooting issues, but identifying, consolidating and managing issues and requests which can be implemented into Priority ERP, providing the highest quality of information to end-users, and working closely with Priority’s QA and Cloud departments.

As a long-time member of Priority’s management team, Sarah’s extensive knowledge of Priority ERP, have paved the way to close working relationships with Priority customers, both large and small. Sarah holds a BA in Accounting & Finance from the Hebrew University of Jerusalem. 

Married and a mother of five grown children, Sarah enjoys photography as well as travelling with family and friends.