Guide to retail management software selection

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Choosing the right Retail Management software is a strategic move that can significantly affect a retailer's ability to improve brand loyalty and maximize revenue, paving the way for future growth and adaptation. The stakes are high, and the need for an RMS with features that help retailers adhere to, foresee, and surpass the unique demands of the modern retail market has never been more pressing.

Before diving head first into a business digitization project, installing more POS terminals, or patching up the existing IT infrastructure, retailers should familiarize themselves with the essential features that help retailers enhance customer experience, ensure business continuity, maintain profitability, and maximize revenue while navigating supply chain disruptions and keeping up with customer demands, requirements, and expectations.

Retail management features include features like tracking, POS, CRM, employee scheduling and sales reporting. These features help retailers manage stock, streamline checkout, personalize customer service, optimize staffing, and analyze performance. 

Lets take a closer look at the key features of RMS that are essential for retailers. 

The key features of RMS that are essential for retailers

The omnichannel shopping experience: Bridging the online-offline gap

Omnichannel commerce is not just about being present on multiple platforms; it's about creating a cohesive, integrated shopping experience. It's about understanding that each customer's journey is unique and providing the customer with a personalized experience no matter how or where they choose to shop. Studies show that companies with strong omnichannel customer engagement retain an average of 89% of their customers, compared to ~33% for companies with weak omnichannel engagement. 

This approach is no longer a luxury but a necessity for retailers aiming to thrive in the modern market. Omnichannel commerce blurs the lines between various shopping channels, providing customers with a seamless experience whether they shop online from a mobile device, a computer, or a physical store.

• Consistency across platforms: Omnichannel retail ensures that customers receive a consistent experience, whether browsing online or walking into a physical store. This consistency is critical to building trust and loyalty among customers.
• Enhanced customer engagement: By integrating various channels, retailers can engage customers more effectively. For example, a customer who abandons a cart online can receive a reminder when they next visit the physical store, or they could get personalized recommendations based on their online browsing history while shopping in-store.
•  Increased sales and revenue: Retailers that have successfully implemented omnichannel strategies have witnessed a significant boost in sales. Customers appreciate the flexibility and personalized experience, often leading to increased spending.

Offline access for business continuity: Ensuring uninterrupted retail success

A business continuity plan is essential to mitigate potential risks, including downtime in sales due to electricity outages or disruption to internet service. Carrying out business as usual during such times is essential to keep sales revenue flowing.

By enabling offline mode in POS, you can ensure that sales are not lost due to connectivity issues.
With offline payment processing, you can still accept payments and process transactions without having to worry about losing out on sales. In addition, disconnected payment processing is a great way to ensure that your business is able to handle any kind of payment, even if your internet connection is down. Once connectivity is restored, the system automatically syncs all pending transactions with their respective online databases.

Moreover, providing offline access strengthens inventory management functionalities by ensuring accurate stock counts regardless of connectivity status.

Employees can manage inventory-related tasks such as receiving new shipments or conducting physical stock checks even during periods of limited internet availability.

Priority's Retail Management Software works flawlessly in both connected and disconnected modes. Once connected to power/internet, all the data is synced to the centralized GUI-driven, cloud-based Head Office management console. The unified database is constantly updated, even during temporary disruptions. As a result, your sales counter or eCommerce checkout page can continuously process payments, leading to enhanced profits.

• Uninterrupted Sales: Sales can continue without hindrance, ensuring no loss of revenue during internet downtime.
• Enhanced Customer Experience: Customers enjoy uninterrupted service, enhancing their overall experience and satisfaction.
• Business Resilience: Retailers can operate confidently, knowing their sales aren't dependent on constant internet connection.

Using point-of-sale (POS) terminals with robust offline functionality is a strategic business decision that holds significant weight for retailers. Its ability to operate under various circumstances is critical for ensuring uninterrupted customer service and revenue flow. By enabling POS terminals with strong offline capabilities, retailers can mitigate the risks associated with connectivity issues and system downtime, which can significantly impact their bottom line. A robust offline function enhances the customer experience and contributes to the overall efficiency and effectiveness of business operations.

Advanced POS solution for an integrated environment

73% of consumers who experience multiple bad customer service experiences will switch to a competitor, according to Zendesk. Delays during checkout, waiting in line, and billing errors contribute to customer dissatisfaction. In other words, ensuring a seamless shopping experience at retail stores is essential.

When retailers expand their business and witness a growth in the number of customers and footfalls, the need for additional POS terminals increases, this is especially true during holiday seasons and festivities, when shoppers often swarm stores, leading to congestion at billing counters. If customers are forced to wait too long, chances are they will abandon the cart and leave before checkout.

This can be a major problem for businesses, as it not only results in lost sales, but also creates a negative customer experience that can lead to decreased customer loyalty. To combat this, businesses should strive to make the checkout process as efficient and painless as possible to improve the overall customer experience.

Another advantage provided by comprehensive point-of-sale features within your RMS lies in streamlining payment processing at checkout while simultaneously enhancing customer service experiences.

For instance, integration with various payment gateways enables acceptance of multiple payment methods, such as cash, credit cards, and contactless payments, along with loyalty programs for seamless transaction handling. Moreover, advanced CRM functionality built into modern POS systems allows for more personalized interactions between staff members and customers based on their shopping history – this ultimately fosters stronger relationships, leading to increased repeat business over time.

Priority Retail's unified commerce solution has a modular structure that helps you add POS terminals at will. There will be no sales downtime, and it enables your staff to attend to a large number of customers simultaneously. In addition to traditional POS solutions, Priority also offers self-service kiosks, thanks to which customers can check out quickly. This eliminates overcrowding, reduces labor costs, and improves your revenue.

• Enhanced customer service: POS systems integrated with Customer Relationship Management (CRM) tools allow for personalized customer interactions. Sales staff can access customer histories and preferences, leading to tailored service and a better shopping experience.
• Streamlined payment processing: The ability to integrate various payment gateways into the POS system means customers can choose from multiple payment options. This flexibility improves the checkout experience and can speed up transaction times.
• Real-time data access: Integration with inventory management systems ensures that sales staff have real-time access to stock levels, aiding in effective customer service and minimizing the risk of stockouts.
• By integrating additional solutions such as CRM and various payment gateways into POS systems, retailers can offer a more efficient, personalized, and satisfactory shopping experience. This approach not only streamlines operations but also plays a significant role in enhancing customer satisfaction and loyalty.
• Seamless self service experience: Efficient customer journey, answering the digital customer expectation across the omnichannel purchasing process.

Sales forecasting and analytics

A robust demand planning and inventory forecasting tool is an indispensable feature of advanced Retail management systems. This functionality enables retailers to accurately forecast future customer demand and manage inventory and production accordingly, leading to significant improvements in efficiency and profitability.

Companies with accurate sales forecasting are much more likely to increase YoY revenue and hit quota.

• Analyzing Historical Data: RMS can identify patterns and trends by examining past sales data, allowing retailers to make informed decisions about stock levels and marketing strategies.
• Machine Learning and Predictive Analysis: Advanced RMS uses machine learning algorithms to predict future demand based on a variety of factors, including seasonal trends, market shifts, and consumer behavior changes.
• Risk and Opportunity Consideration: Effective sales forecasting helps retailers prepare for potential risks and capitalize on emerging opportunities, thus maximizing profitability.

By utilizing sales forecasting and analytics, retailers can avoid overstocking, optimize their supply chain processes, and stay on top of inventory management. This proactive approach to inventory control minimizes costs associated with unsold stock and ensures that customer demands are consistently met, leading to improved customer satisfaction and loyalty.

Customer loyalty management

Modern retail management software must go beyond transactions, it needs to build relationships. One of the most effective ways to do that is through a data-driven customer loyalty program that offers personalized, meaningful rewards.

What today’s loyalty programs need

Customers expect more than generic discounts. They want rewards that feel relevant and timely. To deliver this, retailers must collect and leverage key data points:

• Buying history and frequency

• Channel preferences

• Demographic and behavioral insights

Data-Driven Personalization in Action

• Tailored rewards: Use behavioral data to offer incentives that match each shopper’s habits and interests.
• Increased engagement: Personalized loyalty fosters emotional connection and repeat purchases.
• Higher spending: With trust comes frequency—and a higher average order value from loyal customers.

By making loyalty part of the everyday customer journey—not just a post-sale afterthought—retailers can significantly reduce churn, increase revenue per customer, and build long-term brand equity.

ERP features

A Retail ERP can support the specific operational demands of modern retail. Key ERP functionalities for retailers include:

• Real-time inventory management: Maintain accurate stock levels across locations, reduce stockouts and overstocks, and streamline replenishment.

• Order and fulfillment management: Process orders from multiple channels with intelligent routing, delivery optimization, and status tracking.

• Centralized purchasing and procurement: Automate vendor management, stock replenishment, and purchasing approvals across your store network.

• Multi-location financial management: Track sales, margins, and operating costs across all locations with built-in financial reporting and compliance tools.

• Dynamic pricing and promotions engine: Support for complex pricing rules, promotional stacking, regional variations, and time-sensitive campaigns.

• Integrated CRM and loyalty: Capture and manage customer data, segment audiences, and run personalized loyalty programs within your ERP.

• Automations and AI-enabled tools: Embedded generative AI tools like Priority's aiERP can help automate workflows, create business rules, and streamline processes.
• Advanced delivery planning: Optimize delivery routes, time windows, and driver assignments to ensure cost-effective, on-time deliveries. ADP helps reduce fuel consumption, meet customer expectations, and maximize fleet efficiency.

Why a single solution is preferable:

• Single source of truth: All data is available in one place leading to higher consistency and accuracy.
• Seamless operations: A unified solution eliminates the need to juggle multiple systems, leading to smoother operations.
• Cost-effectiveness: Reduces the need for additional software or integration, thus being more cost-effective in the long run.
• Comprehensive insight: Offers a holistic view of the business, from sales to supply chain management, under a single platform.

Priority's Retail Management solution offers a fully featured 360 retail management environment, encompassing Retail Head Office, ERP , ecommerce and POS capabilities on a unified, cloud based platform. This comprehensive solution eliminates the need for multiple system integrations and boasts true omnichannel capabilities.

Key features include real-time inventory control, sophisticated replenishment automation, and a multi-layered pricing system. Additionally, it supports advanced CRM functions such as a robust customer loyalty management system, segmentation, and engagement features. The solution offers a comprehensive range of promotion types, gift cards, and other sales-boosting modules to further enhance sales. By choosing Priority Software's RMS, retailers can ensure they are prepared to navigate the challenges of the current retail environment while positioning themselves for future success.