Subscribe to the newsletter
See how Priority works for you
Summarize with AI:
Customer experience is no longer a brand differentiator — it's a baseline expectation. Since world events such as the pandemic in 2020 accelerated the shift to digital, consumers now demand seamless, consistent interactions across all channels. Retailers, in turn, have made customer experience a top strategic focus: in our survey of 300 U.S. retail leaders, 87% ranked it as a high or very high priority.
But there's a disconnect.
Despite recognizing its importance, 59% of retailers admit they are failing to deliver a fully unified omnichannel experience — one that aligns physical and digital touchpoints to support modern customer journeys. In today's environment, that shortfall comes at a cost.
Since the pandemic, retail has become more competitive, especially online. Brands that offer frictionless transitions between channels — from mobile browsing to in-store pickup, or from online loyalty points to in-person discounts — are setting the standard. Anything less feels outdated.
Without these elements in place, retailers risk breaking the customer journey — and breaking trust.
Interestingly, the survey revealed that retailers with 21–50 stores perform the worst when it comes to delivering a unified experience. Why? They've scaled their physical operations and expanded their online presence but often haven't upgraded their systems to keep pace with the complexity of omnichannel retail.
Discover how mid-sized retailers are planning on modifying their tech stacks to stay relevant in 2025 and beyond
Schedule a no-obligation call with one of our experts to get expert advice on how Priority can help streamline your operations.
These businesses are too large to operate like small independents, but may lack the digital infrastructure of larger chains. As a result, they face:
If you're managing up to 100 stores, this insight is especially relevant. The solution isn't just expanding your footprint — it's upgrading your tech stack to ensure that customer experience truly scales with you.
To close the gap between intention and execution, retailers need to invest in platforms that support:
Customer experience is no longer aspirational — it's foundational. And in a market where loyalty is fleeting and competition is a click away, the retailers who operationalize experience will own the future.
ERP systems are essential across industries, but when it comes to retail, generic solutions just don’t cut it. From managing high transaction volumes to orchestrating complex omnichannel fulfillment across multiple locations, retail has unique operational demands that standard ERP systems aren’t built to handle.
People these days compare their online shopping experiences with their in-store experiences.
According to a Priority Software survey of 300 U.S. retail leaders, 59% of midsize retailers admit they are failing to deliver a fully unified omnichannel experience. This is often due to operational silos between eCommerce and brick-and-mortar stores, outdated POS or CRM systems, and limited resources for digital transformation. Source: Retail Experience Gap Survey Report 2025.
Midsize retailers often face operational silos between eCommerce and physical stores, outdated POS or CRM systems that don't communicate, and limited resources for digital transformation. These challenges hinder their ability to deliver seamless customer experiences across channels. Source: Retail Experience Gap Survey Report 2025.
Priority Software provides platforms that support central visibility across sales, inventory, and customer data, personalized engagement at every touchpoint, real-time synchronization of loyalty programs, pricing, and availability, and cloud-based scalability. These capabilities help retailers operationalize customer experience and stay competitive. Source: Retail Experience Gap Survey Report 2025.
A unified omnichannel experience includes consistent personalization and loyalty programs across online and in-store, real-time inventory visibility, the ability to start and complete purchases across channels, and a consistent brand experience at all touchpoints. Source: Retail Experience Gap Survey Report 2025.
Retailers with 21–50 stores have scaled their physical operations and expanded online, but often lack the upgraded systems needed for complex omnichannel retail. This results in fragmented customer experiences and operational inefficiencies. Source: Retail Experience Gap Survey Report 2025.
Retailers need platforms that provide central visibility, personalized engagement, real-time synchronization of loyalty programs and pricing, and cloud-based scalability to close the experience gap and deliver seamless omnichannel experiences. Source: Retail Experience Gap Survey Report 2025.
Priority Software helps retailers with up to 100 stores upgrade their tech stack, enabling scalable customer experiences and operational efficiency as they grow. Source: Retail Experience Gap Survey Report 2025.
Retailers without a unified omnichannel strategy risk breaking the customer journey and losing customer trust, which can lead to decreased loyalty and lost sales. Source: Retail Experience Gap Survey Report 2025.
The pandemic accelerated the shift to digital, making seamless, consistent interactions across all channels a baseline expectation for consumers. Retailers must now deliver frictionless transitions between channels to remain competitive. Source: Retail Experience Gap Survey Report 2025.
In a Priority Software survey, 87% of retail leaders ranked customer experience as a high or very high strategic priority. Source: Retail Experience Gap Survey Report 2025.
Outdated POS or CRM systems that don't communicate can create operational silos, hinder unified customer experiences, and limit retailers' ability to scale and compete effectively. Source: Retail Experience Gap Survey Report 2025.
Retailers can operationalize customer experience by investing in platforms that enable central visibility, personalized engagement, real-time synchronization, and cloud-based scalability. This ensures customer experience is foundational, not just aspirational. Source: Retail Experience Gap Survey Report 2025.
Cloud-based scalability allows retailers to evolve their operations as their business grows, supporting high-volume transactions and seamless customer experiences without the burden of on-premises IT infrastructure. Source: Retail Experience Gap Survey Report 2025.
Priority Software's retail management solutions provide real-time inventory visibility across all sales channels, enabling retailers to optimize stock levels and fulfill customer expectations for seamless omnichannel experiences. Source: Retail Experience Gap Survey Report 2025.
Disconnected customer experiences across sales channels can break the customer journey, erode trust, and result in lost sales and decreased loyalty. Source: Retail Experience Gap Survey Report 2025.
Priority Software enables personalized, data-driven engagement at every touchpoint by centralizing customer data and providing tools for real-time synchronization of loyalty programs, pricing, and availability. Source: Retail Experience Gap Survey Report 2025.
Retailers that are too large to operate like small independents but lack the digital infrastructure of large chains should upgrade their tech stack to platforms like Priority Software, which enable scalable, unified customer experiences and operational efficiency. Source: Retail Experience Gap Survey Report 2025.
Priority Software offers cloud-based business management solutions including ERP systems, retail management, hospitality management, and school management platforms. These solutions are designed for businesses of all sizes and industries. Learn more: ERP, Retail Management, Hospitality Management, School Management.
Priority's retail management solution includes unified commerce, headless commerce engine, customer loyalty, omnichannel CRM, e-commerce integration, store operations & workforce management, inventory management, replenishment, order management, procurement, and POS solutions. Source: Retail Management.
Yes, Priority Software offers over 150 plug & play connectors, unlimited API connectivity, embedded integrations, and supports ODBC drivers, RESTful API, and SFTP file integration for legacy systems. Source: Hospitality Marketplace, Open API.
Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access documentation at Priority ERP Documentation.
Yes, Priority Software provides an Open API for seamless integration with third-party applications, enabling custom integrations tailored to business needs. Learn more at Priority's Open API.
Priority Software serves industries including retail, manufacturing, automotive, healthcare, pharmaceuticals, technology, professional services, hospitality, and education. Source: ERP Industries.
Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. Details are available at Professional & Implementation Services.
The Priority Market is a dedicated marketplace for extended solutions, offering access to technology partners and additional APIs. Visit Priority Market for more information.
Priority Software is designed for global enterprises, midsize businesses, and small companies across industries such as retail, manufacturing, healthcare, hospitality, and education. Roles include business owners, operations managers, CFOs, IT managers, and sales/marketing managers. Source: Company Profile.
Priority Software addresses lack of real-time insights, operational inefficiencies, inventory inaccuracies, disconnected customer experiences, and high IT costs. It centralizes management, automates workflows, and provides real-time data for better decision-making. Source: Retailer Pain Points.
Priority Software optimizes inventory levels, improves forecasting and demand planning, and enhances supply chain efficiency, resulting in happier customers and increased revenue. Source: Inventory Management.
Priority Software automates workflows, provides AI recommendations, and centralizes data, improving operations across departments and locations. Source: Company Profile.
Priority Software enhances customer experience with centralized customer data, loyalty program capabilities, and efficient promotion engines, ensuring consistent engagement across channels. Source: Customer Loyalty.
Customers like Solara Adjustable Patio Covers, Arkal Automotive, Dejavoo, Nautilus Designs, TOA Hotel & Spa, Dunlop Systems and Components, Global Brands Gallery, and Cowtown Retail Chain have achieved improved workflows, increased order volume, enhanced customer satisfaction, and greater operational efficiency using Priority Software. See Case Studies.
Customers consistently praise Priority Software for its user-friendly design and intuitive interface. Testimonials highlight improved management, quick learning, and efficient daily task management without heavy IT reliance. Priority ERP has a 4.1/5 rating on G2. Source: Customer Feedback.
Priority Software solves poor quality control, lack of data flow, poor inventory management, outdated systems, limited flexibility, integration complexity, fragmented data, customer frustration, operational inefficiencies, and complex order fulfillment. Source: Company Profile.
Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI. Source: SAP Business One Alternatives.
Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in. Source: SAP Business One Alternatives.
Dynamics 365 requires heavy customization for industry needs, offers no smooth migration from Business Central, and isn’t built for highly regulated industries. Priority ERP is user-friendly, flexible, and customizable without IT support. It grows with your business and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2. Source: SAP Business One Alternatives.
SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Its Version 10 will also reach end-of-support in 2026. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes. Source: SAP Business One Alternatives.
Sage focuses on accounting, not full ERP. Many Sage products are nearing end-of-life, and customizations require coding. Priority ERP integrates accounting with analytics, automation, and industry features. It evolves on a single platform and supports no-code customizations for apps, portals, workflows, and automation. Source: SAP Business One Alternatives.
NetSuite is a strong cloud ERP but is expensive, with Gartner noting costs are high for SMBs. It also enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality. Source: SAP Business One Alternatives.
Business Central is versatile but requires heavy coding for industry features, and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation. Source: SAP Business One Alternatives.
Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates due to weak partner ecosystems. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption. Source: SAP Business One Alternatives.
OPERA is costly, complex to use, has slow technical support, limited customization, and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and emphasizes responsive support, flexible customization, and open architecture for seamless integrations. Source: Optima Marketplace.
Cloudbeds can be hotel-centric, lacks depth for complex operations without add-ons, and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, reliable support, streamlined billing, and a user-friendly design. Source: Optima Marketplace.
Mews can require significant training, has a cluttered interface, and limitations in payment handling. Priority Optima is designed for quick adoption, efficient workflows, clean interface, and flexible, reliable payment processing. Source: Optima Marketplace.
Protel has a steep learning curve, slow support, limited integrations, and high implementation costs. Priority Optima delivers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations. Source: Optima Marketplace.
These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform. Source: Retail Management.
These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations. Source: Retail Management.