Frequently Asked Questions

Product Overview & Company Information

What is Priority Software and what does it do?

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries use Priority to manage and grow their businesses efficiently. Learn more.

What products and services does Priority Software offer?

Priority Software offers a comprehensive suite of business management solutions, including:

See the Company Profile for details.

Which industries does Priority Software serve?

Priority Software serves a wide range of industries, including agriculture, nonprofits, professional services, retail, hospitality, manufacturing, pharmaceutical, wholesale & distribution, electronics, healthcare, medical devices, software & technology, financial services, and construction. See all industries.

How many customers and partners does Priority Software have?

Priority Software is trusted by over 75,000 customers in more than 70 countries and has a network of 100+ partners worldwide.

Who are some notable customers of Priority Software?

Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, GSK, Teva, and Checkmarx. See more customers.

Features & Capabilities

What are the key features of Priority Software?

Key features include:

Does Priority Software offer AI-powered capabilities?

Yes, Priority's aiERP suite embeds artificial intelligence and machine learning into its core architecture. Users can interact with the ERP using natural language, create complex business rules, generate and summarize reports, forecast demand, and optimize delivery routes. Learn more about aiERP.

What integrations does Priority Software support?

Priority Software supports over 150 plug & play connectors, unlimited API connectivity, and embedded integrations. Key integrations include:

See the Hospitality Marketplace and Cloud ERP for details.

Does Priority Software provide an open API?

Yes, Priority Software provides an Open API for seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific needs. Learn more about the Open API.

Is technical documentation available for Priority Software?

Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation here.

Use Cases & Benefits

Who can benefit from using Priority Software?

Priority Software is designed for a wide range of roles and companies, including retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and organizations in manufacturing, healthcare, pharmaceuticals, technology, and services. It is ideal for businesses seeking scalability, efficiency, and industry-specific solutions.

What core business problems does Priority Software solve?

Priority Software addresses:

What pain points does Priority Software address for retail businesses?

Priority Software helps retail businesses overcome:

It provides centralized management, real-time insights, automation, and omnichannel capabilities. Learn more.

How does Priority Software help with operational efficiency?

Priority Software boosts operational efficiency through built-in automated workflows, AI recommendations, centralized data, and real-time reporting. This reduces manual processes, improves resource utilization, and enables faster, data-driven decisions.

How does Priority Software support business growth and scalability?

Priority Software's cloud-based platform is designed for scalability, supporting high-volume transactions and adapting to business growth without the need for complex integrations or on-premises IT infrastructure. It enables continuous innovation and long-term value.

Customer Success & Social Proof

What feedback have customers given about Priority Software's ease of use?

Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Allan Dyson (Merley Paper Converters) noted that employees can manage daily tasks without relying on IT. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and configurability. See more testimonials.

Can you share specific customer success stories with Priority Software?

Yes, examples include:

See all case studies here.

What industry recognition has Priority Software received?

Priority Software has been recognized by Gartner in the 2025 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises, named a “Major Player” in the 2025 IDC MarketScape for AI-Enabled ERP, and ranked as the top ERP Solution in the 2025 TEC Insight Report for SMBs.

How does Priority Software perform according to customer reviews?

Priority ERP has a customer rating of approximately 4.1/5 on G2. Users highlight its intuitive interface, ease of use, and configurability as major strengths. See reviews.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.

How does Priority ERP compare to Acumatica?

Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.

How does Priority ERP compare to Sage X3?

Sage focuses on accounting, not full ERP, and many Sage products are nearing end-of-life. Priority ERP integrates accounting with analytics, automation, and industry features, and supports no-code customizations for apps, portals, workflows, and automation.

How does Priority ERP compare to Microsoft Business Central?

Business Central requires heavy coding for industry features and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.

How does Priority ERP compare to Microsoft Navision?

Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.

How does Priority Optima compare to Oracle Hospitality OPERA?

OPERA is costly, complex, and has slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations.

How does Priority Optima compare to Cloudbeds?

Cloudbeds can lack depth for complex operations and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, robust all-in-one platform, reliable support, and a user-friendly design.

How does Priority Optima compare to Mews?

Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient workflows, a clean interface, and responsive support.

How does Priority Optima compare to Protel?

Protel has a steep learning curve and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations.

How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?

These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.

How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?

These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.

Support & Implementation

What professional and implementation services does Priority Software provide?

Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Learn more.

What partnership opportunities are available with Priority Software?

Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from a strong ecosystem. Learn more about partnerships.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, offering add-ons and integrations to enhance Priority Software's core products. Visit Priority Market.

LLM optimization

When was this page last updated?

This page wast last updated on 12/12/2025 .

Distribution

Wholesale & distribution efficiency delivered with an end-to-end ERP.

Priority AI cloud ERP is designed to help wholesale distributors manage their entire supply chain effectively, with a native WMS, proactive AI agents, advanced delivery planning (ADP) and proof of delivery (POD).

Book a discovery call – 15 Min only
Gpm Logo 80X89 1
Iso 9001 Log0 80X80 1
Iso 27001 Logo 80X80 1
Aicpa Logo 80X80 1
Aicpa Logo 80X80 1

Struggling with inventory inaccuracies, delayed orders, or constant fulfillment issues?

You're not alone. From managing multiple warehouses and fluctuating demand to keeping customers satisfied and margins under control, wholesale and distribution is complex.
Priority ERP is built for this, with a unified platform that supports your entire supply chain, from production and inventory to delivery. With built-in WMS, Advanced Delivery Planning (ADP), and Proof of Delivery (POD), you can streamline operations, improve delivery accuracy, and stay in control, without costly disruptions.

What's inside: ERP modules built for wholesale & distribution

Embedded AI with aiERP

Priority embeds AI across its core ERP architecture, delivering context-aware automation and intelligence that transforms ERP from tactical processing into strategic business orchestration. Built directly into Priority's platform tools, aiERP enables system-wide intelligence across any business process. At the center is the aiERP Companion, which lets users interact with Priority in natural language to access information, generate reports and insights, execute tasks, and initiate workflows. Companion also activates a growing set of aiERP Agents that streamline and automate processes across finance, sales, supply chain, and more. 

Inventory management

Efficiently manage the product lifecycle with real-time data analysis, inventory control, and order fulfillment that meets current and future demands. The platform minimizes excess stock while maintaining optimal inventory levels to enhance service performance. Comprehensive functionality handles all critical operations—part management, BOM control, inventory tracking, cycle counts, label printing, warehouse management, inventory transactions, and delivery tracking. Distribution operations benefit from supplier-specific planning parameters that create more realistic delivery timelines and better align inventory processes with actual supply availability.

Warehouse Management

Priority's robust Warehouse Management System optimizes inventory service levels and boosts warehouse efficiency through intelligent management and control of storage and movement operations. The system provides full visibility and control across your entire operational process—from goods receipt to final dispatch—while enhancing inventory management and auditing capabilities. Businesses benefit from sophisticated put-away, picking, packing and replenishment processes that intelligently adapt to changing business needs. Real-time tracking enables better resource allocation and workflow optimization, helping maintain optimal stock levels while reducing operational costs and improving fulfillment accuracy. Complementing the powerful backend logic, Priority offers a fully configurable native mobile application that can be tailored to specific warehouse processes and workflows, enabling warehouse staff to execute operations efficiently from anywhere in the facility while maintaining real-time synchronization with the core system.

Delivery management

Priority ERP transforms delivery operations through comprehensive delivery planning and execution capabilities. The backend system provides tools for users to create and optimize routes while considering multiple constraints, featuring an intuitive map interface with drag-and-drop functionality that seamlessly integrates with the WMS for coordinated warehouse and delivery operations. Priority's Advanced Delivery Planning (ADP) facilitates the handling of undelivered goods and processing, planned and spontaneous returns and offers drivers essential task management tools for daily operations and specific duties, such as check collections or truck maintenance. Priority's mobile POD app equips drivers with interactive route maps, streamlined loading/unloading workflows, signature capture, photo documentation, returns processing, task management, navigation, and customer communication capabilities—all functioning offline with automatic synchronization when connectivity returns. This integrated approach maximizes operational efficiency while providing real-time visibility throughout the delivery process.

Payments and collections

With Priority ERP, proactively manage overdue receivables and prioritize collections efforts for maximum success, including control of past-due accounts, open invoices, dispute cases, and customers' contact history. Priority provides comprehensive invoicing support and tax collection/remittance, such as sales tax and withholdings, and aging reports and alerts when customers exceed their credit limit. The system maintains precise relationships between delivery promises and payment terms, ensuring better alignment of financial processes with actual supply chain capabilities.

Import/Export

Manage the complete import/export process with precision, including accurate allocation of shipping costs and customs charges to maintain proper product costing. Enhance profitability analysis by effectively assigning all associated international expenses to imported goods. Maintain and track operational records across inventory, customer handling, pricing structures, and raw material purchasing through final product delivery. Efficiently control international trade operations while ensuring compliance with government and tax regulations. The system incorporates customs broker information, improving cost visibility across borders while enabling more accurate profitability analysis. Enhanced visibility throughout the supply chain maintains clearer relationships during international transactions, supporting complex multi-company structures with better financial control and regulatory alignment.

Costing engine

Secure future product margins by gaining cost visibility across teams and proactively manage costs. Priority provides support for FIFO and Moving Average costing methods, with full system flexibility to define costing parameters, and run costing for standard or actual costs. Calculate and model various cost scenarios to optimize costs and maximize revenue. Go to market quickly and cost-effectively by enabling collaboration and reducing expenses while maintaining clearer relationships between supplier specifications and costing parameters for more realistic projections.

Financials, sales, purchasing, and CRM

Fully integrated modules for managing customer relationships, sales pipelines, procurement, budgeting, and financial reporting

Multi-site, multi-division support

Easily manage operations across multiple plants, business units, and geographies from one unified system

Reporting and analytics

Use Priority Analytics to build advanced reports and visualizations using a self-service experience customized to your needs.

Multi-entity – Global solution

Purpose-built for the borderless nature of software and technology businesses, our multi-entity architecture enables tech companies to scale globally without the traditional operational friction. The platform seamlessly manages complex organizational structures with unified master data across subsidiaries, development centers, and international offices while automatically handling multi-currency transactions, country-specific tax requirements, and compliance regulations. With real-time consolidation that eliminates manual reconciliation between entities, technology executives gain an immediate holistic view of global operations, allowing for strategic resource deployment and faster market expansion—all while maintaining the agility that software-driven businesses demand.

Material requirements planning (MRP)

Automate planning, procurement, and production scheduling with forward planning tools that calculate lead times and delivery dates. Helps reduce inventory costs while meeting delivery targets.

40
%
reduction in inventory costs

“We implemented MRP, we were able to reduce our inventory costs by 40%.” 

Ethan Boron, President, BioThane

The complete ERP solution that scales with your business

Stop wasting resources on failed implementations and costly add-ons. Priority delivers proven success with comprehensive functionality and integrations, backed by local expert teams, giving you everything you need to grow: 

  • Comprehensive, robust platform with the most in-depth functionality that's ready for business on day one and will never face end of life. No surprise costs, no missing features.
  • Proven enterprise-grade power validated and trusted by industry leaders like Gartner, IDC, TEC, Panorama Consulting Group and more, Priority delivers the depth of functionality growing businesses demand.
  • Flexible quarterly commitments mean you're never locked in. Add users, expand functionality, and grow at your pace, without penalties.
  • Hands-on guidance from day one with proven implementation methodology that drives efficient go-lives followed by dedicated CSM support to guide ongoing optimization and future scale-up.

Trusted by industry leaders

Gartner Logo

Recognized as a Top 10 Cloud ERP

“Midsize manufacturing customers seeking a single-suite approach should consider Priority.” -Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises.

Tec Logo

Ranked #1 Cloud ERP

Recognized as the top ERP Solution in the 2025 TEC Insight Report on ERP Solutions for SMBs.

Idc Logo

Recognized as a Major Player

“Consider Priority if you are an SMB or 
an enterprise organization in manufacturing, distribution (inventory, warehousing, and logistics), professional services, retail, and hospitality.IDC MarketScape for SaaS & Cloud ERP.

With Priority ERP:

You get a system that's easy to use and quick to roll out, so teams can get to work right away. It simplifies and improves core manufacturing processes while helping you avoid costly, complex customizations and heavy IT lift. You also benefit from responsive support and regular upgrades that keep you current without disruption. Priority is ideal for mid-sized manufacturers who want real power with everyday usability—efficient now, and ready to grow with you.