Frequently Asked Questions
Features & Capabilities
What is the Priority Hospitality Marketplace and how does it help hoteliers?
The Priority Hospitality Marketplace (Optima Marketplace) is a one-stop-shop for hoteliers to expand their solution with innovative hospitality technology. It enables easy integration to Priority Hospitality data and functionality, including guest profiles, reservations, room inventory, and billing. This streamlines hotel operations and enhances the overall guest experience by allowing collaboration with developers to create scalable applications and integrations. Source: Priority Hospitality Marketplace
What key features does the Priority Hospitality Marketplace offer?
Key features include:
- Testing and certification process to ensure integrations meet quality and security standards.
- Support team and community forum for API-related queries and issues.
- Analytics and reporting tools to track PMS API usage and provide performance insights.
- Compliance with industry standards and regulations.
- Integration library for pre-built integrations with channel managers, revenue management systems, and guest communication platforms.
- API marketplace enabling hoteliers to request custom integrations tailored to their needs.
Source: Priority Hospitality Marketplace
How does Priority ensure integrations are secure and high-quality?
Priority Hospitality Marketplace includes a rigorous testing and certification process for integrations, ensuring they meet quality and security standards before being made available to users. Source: Priority Hospitality Marketplace
What analytics and reporting capabilities are available?
Priority Hospitality Marketplace provides analytics and reporting tools to track PMS API usage and deliver performance insights, helping hoteliers monitor and optimize their integrations. Source: Priority Hospitality Marketplace
Does Priority Hospitality Marketplace comply with industry standards and regulations?
Yes, Priority Hospitality Marketplace is designed to comply with industry standards and regulations, ensuring integrations and operations meet required guidelines. Source: Priority Hospitality Marketplace
Use Cases & Benefits
Who can benefit from using Priority Hospitality Marketplace?
Priority Hospitality Marketplace is ideal for hoteliers of all sizes, from small boutique hotels to large hotel chains. It enables them to scale operations, keep their tech stack up to date, and enhance guest experiences through seamless integrations and innovative hospitality technology. Source: Priority Hospitality Marketplace
What problems does Priority Hospitality Marketplace solve for hotels?
Priority Hospitality Marketplace addresses common hotel challenges such as fragmented systems, integration complexity, and operational inefficiencies. It provides a centralized platform for guest profiles, reservations, room inventory, and billing, streamlining operations and improving guest satisfaction. Source: Priority Hospitality Marketplace
How does Priority Hospitality Marketplace help hotels scale their operations?
With Priority Hospitality Marketplace, hoteliers can collaborate with developers to create applications and integrations that scale with their business needs. The service ensures the tech stack remains current and capable of handling guest requirements, supporting growth from boutique hotels to large chains. Source: Priority Hospitality Marketplace
Competition & Comparison
How does Priority Optima compare to Oracle Hospitality OPERA?
Oracle Hospitality OPERA is known for its complexity, high costs (especially for smaller properties), slow technical support, limited customization, and integration challenges. Priority Optima is scalable and cost-effective, with an intuitive interface for efficient workflows. It emphasizes responsive support, flexible customization, and an open architecture with a broad Marketplace for seamless real-time integrations. Source: manual
How does Priority Optima compare to Cloudbeds?
Cloudbeds can be hotel-centric, lacks depth for complex operations without multiple add-ons, and may have inconsistent support or billing issues. Priority Optima serves all hospitality types with a comprehensive suite, reducing reliance on integrations. It offers a robust all-in-one platform, reliable support with streamlined billing, and a user-friendly, intuitive design. Source: manual
How does Priority Optima compare to Mews?
Mews can require significant training, has a cluttered interface, an unintuitive booking engine, and limitations in payment handling for complex stays. Priority Optima is designed for quick adoption and efficient staff workflows, with a clean, user-friendly interface and smooth booking experience. It prioritizes responsive support and provides flexible, reliable payment processing. Source: manual
How does Priority Optima compare to Protel?
Protel is reported to have a steep learning curve, slow customer support, limited native integrations, and high implementation costs. Priority Optima delivers an intuitive interface that’s easy to learn, responsive support, modern mobile capabilities, and a rich Marketplace for integrations. It also ensures efficient implementation with transparent, competitive pricing. Source: manual
Support & Implementation
What support resources are available for Priority Hospitality Marketplace users?
Priority provides a support team and community forum to assist developers and users with API-related queries and issues. Additionally, Priority Xpert offers a knowledge base, video tutorials, and self-service support tools. Source: Priority Support
How easy is it to implement Priority Hospitality Marketplace integrations?
Priority Hospitality Marketplace offers an integration library with pre-built integrations and an API marketplace for custom requests, making it easy for hoteliers to find and implement solutions that fit their needs. The platform is designed for scalability and ease of use, supporting both simple and complex integration requirements. Source: Priority Hospitality Marketplace
Customer Proof & Recognition
What feedback have customers shared about Priority's ease of use?
Customers consistently praise Priority for its flexibility, high level of customization, and intuitive interface. For example, Allan Dyson (Merley Paper Converters) noted full automation and ease of use, while Tomer Lebel (Cyberint) found Priority much easier to understand and operate than other leading ERP solutions. Source: Case Studies
Who are some of Priority's notable customers?
Priority is trusted by leading companies across industries, including Ace Hardware, ALDO, Kiko Milano, Estee Lauder, Columbia, Guess, Adidas, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, Gevasol, Checkmarx, GSK, and Teva. Source: manual
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When was this page last updated?
This page wast last updated on 12/12/2025 .
