How Nautilus Designs automated 65% of order entry and increased sales by 30% with Priority ERP

Before turning to /erp/ Nautilus Designs operated on a dated, inefficient system that couldn't support their evolving business needs. “So we were on a very dated system. It was quite inefficient. It did not talk to various portals like customer portals, HMRC etc.,” Tinkle Jain, CEO of Nautilus Designs recalls.

The limitations of the legacy system created several critical challenges that were holding the business back:

• Manual order entry consumed time and reduced team productivity. The sales team spent the majority of their time simply entering orders into the system rather than engaging in actual sales activities; a fundamental misallocation of skilled resources.
• Inability to integrate with retailer systems cost them major business opportunities. “Previously we've had to turn back large customers where we couldn't integrate with their systems,” Jain explains. For a distributor working with major retailers, this wasn't just an inconvenience, it was a barrier to growth that directly impacted revenue.
• Poor visibility and disconnected workflows impacted operational agility. Without proper integration between systems, the company lacked real-time visibility into inventory, orders, and fulfillment processes. This made it impossible to offer the rapid delivery services that modern retailers demand.
• Outdated processes stifled innovation and reinforced a “this is how it's always done” mindset. Perhaps most insidiously, the old system had calcified the company's operational thinking, making it difficult to imagine better ways of working.

For a company serving major retailers who expected speed, accuracy, and seamless integration, these limitations were becoming increasingly untenable.

When Jain began searching for a new ERP system, she placed an advertisement that caught the attention of ERPiQ. “I was looking for an ERP system in the market. I put an advert on. ERPiQ got in touch. It just ticked many boxes really,” she says.

After connecting with Priority's implementation partner, Nautilus Designs selected Priority ERP as the ideal solution to modernize their business. “They demoed Priority as a system. It was fit for purpose. It was easy to use. It integrated with the customers that we needed it to integrate to and it was also very very cost effective,” Jain explains.

But the implementation process delivered far more than just a new system; it sparked a transformation in how the company viewed and optimized its internal processes.

“The system implementation was very interesting actually because it helped us dive into our company procedures and look into our own company's processes,” Jain reflects. “They came along and obviously we had to do some customizations etc. They would ask us questions and it wasn't to challenge us in any way but it was to just get a better understanding of our company and it actually helped because we suddenly started looking into our company's details and wondered why are we doing things a certain way.”

This collaborative approach proved transformative. With guidance from the team, Nautilus took a deep dive into their internal workflows. They began questioning long-standing processes and rethinking how the business should operate, not just how it always had. “It helped us get out of the 'this is how it's always done' mentality,” Jain notes.

The ERP implementation turned into an opportunity to reshape the company's day-to-day operations: from sales to fulfillment. With Priority's built-in flexibility, integrations with key customer portals, and intuitive user interface, the team was able to streamline order workflows, support next-day delivery models, and reduce manual effort.

The collaborative, hands-on support made the transition seamless, and the system quickly became a central part of Nautilus' growth strategy.

Executive summary

Since adopting Priority ERP, Nautilus Designs has achieved a dramatic operational transformation that has directly impacted their bottom line and competitive positioning. The company automated 65% of their order entry processes, freeing their sales team from administrative burdens and enabling them to focus on revenue-generating activities. This efficiency gain, combined with new capabilities for rapid fulfillment and retailer integration, drove a 30% increase in order volume. The system's user-friendly interface required minimal training, resulting in smooth staff adoption and immediate productivity gains. Most significantly, the implementation enabled Nautilus to serve previously inaccessible large accounts and deliver on the next-day and same-day service commitments that major retailers demand.