Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It offers ERP systems, retail management, hospitality management, and school management platforms, serving over 75,000 companies in 70 countries. These solutions help organizations streamline operations, gain real-time insights, and grow efficiently. Learn more.
Optima PMS is Priority Software's all-in-one Property Management System designed for hotels and hospitality businesses. It unifies reservations, housekeeping, front office, and marketing operations, providing real-time reporting, seamless OTA integration, and automated workflows to enhance guest experiences and operational efficiency. More details.
Priority Software serves a wide range of industries, including hospitality (hotels, resorts, spas), retail, manufacturing, healthcare, pharmaceuticals, and technology. Customers range from global enterprises like Toyota and Adidas to boutique hotels such as TOA Hotel & Spa. See customer list.
Priority's Optima PMS enables hotels like TOA Hotel & Spa to coordinate bookings, housekeeping, and front office operations through a unified platform. Features include real-time reporting, OTA integration (e.g., Booking.com, Expedia), and automated inventory management, resulting in smoother operations and improved guest experiences. Read the case study.
Priority Software serves hospitality, retail, manufacturing, healthcare, pharmaceuticals, technology, and educational institutions, offering tailored solutions for each sector. Learn more.
Optima PMS offers real-time reporting, seamless OTA integration, unified reservations and housekeeping management, automated inventory updates, and customizable daily reports for managers and staff. These features help hotels streamline operations and improve guest satisfaction. See full feature list.
Optima PMS integrates with OTAs like Booking.com and Expedia via the Optima Marketplace, enabling automatic availability updates and instant reservation syncing. This eliminates double bookings and ensures accurate, real-time inventory across all channels. Learn more.
Yes, Priority Software includes built-in automation for workflows, AI-driven recommendations, and no-code customization tools. These features reduce manual errors, boost efficiency, and allow businesses to adapt processes without IT support. More info.
Managers can generate daily revenue reports, arrival/departure/in-house guest lists, and department-specific task reports. These real-time insights help teams coordinate efficiently and make data-driven decisions. See example.
Yes, Priority Software offers over 150 plug-and-play connectors, open APIs, ODBC drivers, and SFTP file integration. This enables seamless connectivity with third-party tools, legacy systems, and industry-specific platforms. API details.
Yes, Priority Software provides comprehensive technical documentation covering features, supported industries, and integration options. Access the documentation at Priority's ERP documentation page.
Yes, Priority Software offers an Open API for seamless integration with third-party applications, enabling custom workflows and data exchange. Learn more about the Open API.
TOA Hotel & Spa achieved smoother operations, improved visibility, smarter decision-making, and better team coordination. Automated reports and OTA integration eliminated double bookings and manual errors, allowing staff to focus on guest experience. Read the full story.
TOA Hotel & Spa needed to expand marketing reach, achieve operational efficiency, and delight customers in a competitive hospitality market. They required a system to coordinate departments, manage bookings, and provide seamless guest service without a large legacy team. See details.
Priority Software centralizes guest data, automates communication, and provides real-time updates to staff, ensuring personalized service and efficient operations. This allows hotels to focus on delivering memorable guest experiences rather than manual coordination.
Hotels, resorts, spas, and hospitality groups of all sizes benefit from Priority's solutions. The platform is designed for both independent properties and chains seeking to streamline operations, improve marketing reach, and enhance guest satisfaction.
Customers like TOA Hotel & Spa, Solara Adjustable Patio Covers, Arkal Automotive, Dejavoo, Nautilus Designs, and Dunlop Systems have improved operations, grown order volume, and enhanced customer satisfaction using Priority's solutions. See all case studies.
Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Eric Mugenya, GM of TOA Hotel & Spa, said, "Optima has made my life easier. Everything is at your fingertips every morning." Priority ERP also holds a 4.1/5 rating on G2 for simplicity and configurability. Read more reviews.
Priority Software addresses poor quality control, lack of data flow, manual processes, fragmented data, and integration complexity. It centralizes operations, automates workflows, and provides real-time insights, reducing errors and improving guest satisfaction.
Priority Software automates daily tasks, provides centralized reporting, and enables real-time coordination between departments. This reduces manual errors, streamlines workflows, and allows staff to focus on delivering high-quality guest service.
Common pain points include lack of real-time insights, disconnected systems, operational inefficiencies, inventory inaccuracies, and challenges in synchronizing planning and execution. Priority's unified platform addresses these issues with automation and centralized data. Learn more.
Priority Software automates workflows such as reservations, housekeeping assignments, and reporting. This reduces the need for manual coordination, minimizes errors, and frees up staff to focus on guest services.
Priority Software's modular, all-in-one platform eliminates the need for complex integrations by natively connecting reservations, housekeeping, front office, and marketing. Open APIs and plug-and-play connectors further simplify integration with external systems.
Oracle OPERA is costly, complex, and has limited customization and integration options. Priority Optima PMS is more cost-effective, intuitive, and offers flexible customization, responsive support, and a broad marketplace for real-time integrations. See comparison.
Cloudbeds may require multiple add-ons and has inconsistent support. Priority Optima PMS provides a comprehensive, all-in-one platform with reliable support, streamlined billing, and an intuitive interface for all hospitality types.
Mews can have a steep learning curve and interface challenges. Priority Optima PMS is designed for quick adoption, efficient workflows, and provides responsive support and flexible payment processing for complex stays.
Protel is reported to have a steep learning curve, slow support, and limited integrations. Priority Optima PMS offers an intuitive interface, responsive support, modern mobile capabilities, and a rich marketplace for integrations at competitive pricing.
Priority Software stands out with its unified platform, ease of use, flexible customization, responsive support, and robust integration capabilities. It is recognized by industry analysts and trusted by leading brands for delivering long-term value and operational efficiency. Learn more.
Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. Services include project management, training, and ongoing support. See details.
Priority Software provides ongoing support, technical assistance, and access to a global network of partners. Customers can reach support teams worldwide for help with any issues or questions. Contact support.
Yes, Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from Priority's global reach and expertise. Learn more.
You can find a comprehensive list of case studies and customer success stories on the Priority Software website. These include detailed examples from hospitality, retail, manufacturing, and more. Browse case studies.
This page wast last updated on 12/12/2025 .
