Frequently Asked Questions

Features & Capabilities

What features does Priority ERP offer to streamline manufacturing and wholesale distribution operations?

Priority ERP provides unified, robust, and easy-to-use solutions for managing financial processes, production floor operations, and inventory tracking. Key features include real-time data access, accurate production reporting, streamlined manufacturing workflows, and full control over the shop floor—from managing work orders and routine reporting to raw material retrieval and workflow planning. These capabilities help businesses like R.J.M. Food Industries ensure on-time order delivery and improved customer satisfaction. Source: RJM Case Study

How does Priority ERP help improve inventory management and reporting accuracy?

Priority ERP centralizes inventory data and automates reporting, eliminating manual errors and unreliable counts. Businesses gain a clear, always up-to-date view of inventory, which streamlines workflows, order processing, and procurement. This ensures accurate stock records, reduces material deficiencies, and prevents interruptions in production and packaging processes. Source: RJM Case Study

Does Priority ERP support industry-specific requirements for manufacturing and wholesale distribution?

Yes, Priority ERP offers tailored functionalities for industries such as manufacturing and wholesale distribution. These include advanced production floor management, inventory tracking, procurement processes, and reporting tools designed to meet the unique needs of these sectors. Learn more

Pain Points & Problem Solving

What core business problems does Priority ERP solve?

Priority ERP addresses poor quality control, lack of data flow, inventory inaccuracies, manual processes, and integration complexity. It provides real-time traceability, centralized data, automated workflows, and a single source of truth, helping businesses reduce errors, improve forecasting, and enhance operational efficiency. Source: RJM Case Study

How does Priority ERP help businesses overcome manual and unreliable reporting?

Priority ERP automates reporting and data collection, ensuring accurate and timely documentation of production and inventory activities. This eliminates the need for manual entry, reduces errors, and provides management with reliable insights for decision-making. Source: RJM Case Study

Competition & Comparison

How does Priority ERP compare to SAP?

Compared to SAP, Priority ERP is more user-friendly, flexible, and scalable. It does not require a lengthy training process and is easy to customize, making it a preferred choice for businesses seeking rapid implementation and adaptability. Source: RJM Case Study

What advantages does Priority ERP offer over other ERP solutions?

Priority ERP stands out for its integration simplicity, no-code customizations, advanced analytics, automation, cloud-based scalability, and industry-specific features. It provides a modular, all-in-one solution that eliminates complex integrations and ensures consistent, accurate data across departments. Priority ERP is recognized by analysts like Gartner and IDC and trusted by leading companies such as Toyota, Flex, and Teva. Learn more

Implementation & Ease of Use

How long does it take to implement Priority ERP?

Implementation times vary based on business size and complexity. Industry-specific off-the-shelf solutions can be deployed within a few weeks, while tailored workflows, multi-site setups, or legacy data migration typically take 1-6 months. Source: Professional Implementation Services

How easy is it to start using Priority ERP?

Priority ERP is designed for rapid adoption. It is user-friendly, highly customizable, and does not require lengthy training. Customers benefit from professional services, including configuration, data migration, and tailored training, as well as self-service resources like Priority Xpert (knowledge base, video tutorials, and support tools). Learn more

What feedback have customers given about the ease of use of Priority ERP?

Customers consistently praise Priority ERP for its flexibility, high level of customization, and intuitive interface. For example, Ofir Oziyas, CFO of RJM Food Industries, stated that Priority ERP was easy to customize and did not require lengthy training. Other customers highlight its reliability, affordability, and strong support. Read more testimonials

Support & Maintenance

What support and customer service does Priority provide after purchase?

Priority offers comprehensive post-purchase support, including troubleshooting, system optimization, software updates, and customizations. Customers have access to Priority Xpert (knowledge base, video tutorials, self-service tools), professional services for configuration and training, and multilingual support resources. Learn more

How does Priority ERP handle maintenance, upgrades, and troubleshooting?

Priority ERP provides automatic software updates and zero-downtime maintenance for SaaS customers. Updates are installed outside work hours, and upgrades are tested before deployment. On-premises customers manage their own updates. Troubleshooting is handled by experienced personnel, with extended support available for additional fees. Learn more

Use Cases & Target Audience

Who can benefit from using Priority ERP?

Priority ERP is ideal for CFOs, IT Directors, and Operations Leaders in organizations seeking a reliable, scalable ERP system. It is especially suited for businesses in manufacturing, wholesale distribution, retail, healthcare, and hospitality that require efficient, future-proof solutions to streamline operations and improve efficiency. Learn more

What business impact can customers expect from using Priority ERP?

Customers can expect enhanced operational efficiency, reduced costs, improved decision-making, and long-term adaptability. Priority ERP streamlines processes, automates workflows, and provides actionable insights, helping businesses achieve measurable improvements in order delivery rates, customer satisfaction, and overall productivity. Learn more

Customer Proof & Recognition

Which notable companies use Priority ERP?

Priority ERP is trusted by leading companies such as Toyota, Flex, Teva, Ace Hardware, ALDO, Estee Lauder, Columbia, Guess, Adidas, Hoka, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, Gevasol, Checkmarx, and GSK. These organizations rely on Priority for scalable, reliable business management solutions. See more customers

Has Priority ERP received industry recognition?

Yes, Priority ERP has been recognized by leading analysts such as Gartner and IDC, and was ranked #1 by TEC in 2025. This recognition highlights Priority's reliability, innovation, and value in the ERP market. Learn more

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When was this page last updated?

This page wast last updated on 12/12/2025 .

Apr. 17, 2023
ERP

How R.J.M. Food Industries reduced lost sales and achieved real-time inventory control with Priority ERP

Country:

Israel

Website:

www.rjmfood.com

About R.J.M. Food Industries

Established in 2003, R.J.M. Food Industries Ltd. is a leading tahini and various sesame-based products manufacturer, with a presence in over 30 countries worldwide. The company operates 7,000 square meters of manufacturing facilities housing advanced devices and cutting-edge production lines to manufacture a wide variety of spreads, confectionery products, and packaging solutions, of which 50% are exported.

R.J.M. distributes its products overseas to the biggest retailers and wholesalers under different labels, as well as its private brand, “Tavor.” The company's global reach and diverse product portfolio require sophisticated production management and inventory control to meet the demanding requirements of international retailers and maintain consistent quality across multiple product lines and labels.

Key results at a glance

30

countries

50%

exported goods

100%

inventory control

The challenge

The challenge

R.J.M. faced critical challenges in managing production floor operations and inventory stock that directly impacted their ability to serve international customers and maintain operational efficiency.

  • Inaccurate production data: Production processes were not properly or regularly reported, creating a disconnect between actual manufacturing activities and system records. This lack of reliable production data made it impossible to make informed decisions about capacity, scheduling, or resource allocation.
  • Manual inventory management: Inventory counts and reporting were manually performed and unreliable, consuming significant time while producing questionable results. The manual approach introduced human error, created delays in data availability, and prevented real-time visibility into stock levels.
  • System-reality mismatch: The most critical problem was that system records did not match actual stock. This fundamental disconnect meant R.J.M. operated essentially blind, unable to trust their data for critical business decisions about production planning, order promising, or procurement.
  • Cascading operational problems: The inaccurate data created a cascade of operational failures.
  • Lost sales opportunities: Without reliable inventory data, R.J.M. couldn't confidently commit to orders, leading to lost sales as potential customers went to competitors who could provide firm delivery commitments.
  • Delayed order supply: Orders, mainly exported products destined for the 30+ countries R.J.M. serves, were delayed because the company discovered stock shortages only after orders were placed, requiring emergency production or procurement.
  • Production interruptions: Manufacturing processes were interrupted due to materials deficiency—the system showed materials available when they weren't, causing production lines to stop unexpectedly while waiting for materials.
  • Packaging delays: Similar materials deficiency issues affected packaging processes, creating bottlenecks even when finished products were ready.
  • Resource waste: Improperly set processes led to vast loss of time and resources – staff spent time searching for materials, expediting orders, managing customer complaints about delays, and correcting data rather than adding value.
  • Customer satisfaction impact: For a company exporting 50% of production to major international retailers and wholesalers, delivery reliability is critical. Delays and unreliability threatened R.J.M.'s reputation and customer relationships in competitive global markets.

These interconnected challenges threatened R.J.M.'s growth trajectory and ability to capitalize on their 30+ country presence and relationships with major retailers.

The solution

The solution

R.J.M. conducted a comprehensive ERP evaluation to address their critical operational challenges, ultimately selecting Priority Software after rigorous comparison with SAP.

Competitive evaluation process: R.J.M. tested the capabilities and solutions offered by Priority and SAP, evaluating each system against all required criteria. This thorough assessment examined functionality, ease of use, implementation complexity, customization flexibility, scalability, and total cost of ownership.

Priority selection: After Priority excelled in delivering solutions to all required criteria, R.J.M. chose Priority ERP for implementation. CFO Ofir Oziyas explains the decision: 

“Compared to SAP, Priority's user-friendly, flexible and scalable cloud ERP didn't require a lengthy training process, and was easy to customize, which made R.J.M.'s decision easy”.

Ofir Oziyas, Chief Financial Officer, RJM Food Industries Ltd.

Key differentiators vs. SAP

Capability
Priority ERP
SAP

User-friendly interface

Priority ERP
SAP

checkmark

  • Highly intuitive, minimal learning curve

cross

  • Complex interface, steep learning curve

Customization

Priority ERP
SAP

checkmark

  • Easy to customize 
  • Can be tailored to business processes
  • No-code tools

cross

  • Difficult to customize
  • Require third-party tools
  • May require hiring external consultants

Solution completeness

Priority ERP
SAP

checkmark

  • Excelled in delivering solutions to all required criteria

cross

  • Met criteria but did not excel

Flexibility & Scalability

Priority ERP
SAP

checkmark

  • Flexible with easy customizations, mobile ERP solutions and a portal generator
  • Scalable – can start with 5 licences and grow with the business

cross

  • Customizations are complex, leading to less flexibility
  • Better suited for large enterprises, not mid-market businesses who are looking to grow

The unified platform eliminated the disconnects that had plagued R.J.M.'s previous system, ensuring data flowed seamlessly from production floor through inventory to financial reporting.

The results

The results

Priority ERP's implementation delivered comprehensive operational improvements that transformed R.J.M.'s ability to manage production, control inventory, and serve international customers reliably.

Executive summary

R.J.M. Food Industries achieved a fundamental transformation in operational visibility and control through Priority ERP implementation. The company eliminated manual, unreliable inventory counting and gained real-time, accurate inventory visibility that always matches actual stock. Production reporting transformed from irregular and improper to accurate and systematic, providing the data foundation for effective decision-making. R.J.M. gained complete overview of the entire business with access to real-time data, streamlined manufacturing processes, and achieved full control over the shop floor from managing work orders and conducting routine reporting to retrieving raw materials and planning methodical workflows. The company streamlined workflows, reporting methods, order processing practices, and procurement processes, ensuring on-time order delivery, increased customer satisfaction, and improved order delivery rates. Production and packaging interruptions due to materials deficiency were eliminated, maximizing utilization of R.J.M.'s 7,000 square meter advanced manufacturing facilities and enabling reliable service to customers in 30+ countries worldwide.

 

Detailed performance improvements

Real-time inventory visibility: From unreliable to accurate

Priority eliminated R.J.M.'s most critical operational challenge by providing accurate, real-time inventory visibility.

Before Priority
After Priority

Manual inventory counts

Automated inventory tracking

Unreliable inventory records

Reliable, accurate inventory records

System records didn't match actual stock

System records always match actual stock

No real-time visibility

Real-time inventory visibility

Decisions based on questionable data

Decisions based on accurate data

Constant inventory discrepancies

Inventory accuracy maintained continuously

Time-consuming manual counting

Minimal manual counting required

 

Operational impact

The transformation in inventory accuracy delivered multiple benefits:

  • Sales opportunity capture: With accurate inventory data, sales teams can confidently commit to orders, knowing exactly what's available. Lost sales opportunities, previously a significant problem, are now captured because R.J.M. can provide reliable delivery commitments to customers in 30+ countries.
  • Order promising accuracy: International retailers and wholesalers receive accurate delivery dates based on real inventory and production capacity, strengthening R.J.M.'s reputation for reliability.
  • Procurement optimization: Purchasing teams know exactly what materials are needed and when, enabling optimal ordering that balances inventory investment with materials availability.
  • Production planning: Manufacturing can be planned based on actual inventory levels of raw materials and finished goods, eliminating surprises and enabling smooth operations.
  • Financial accuracy: Inventory valuation for financial reporting is accurate, improving financial statement reliability and management decision-making.

Production floor control: Complete visibility and management

Before Priority
After Priority

Production processes not properly reported

Accurate production documentation

Irregular reporting practices

Systematic routine reporting

Limited visibility into work orders

Complete work order management

Inefficient workflows

Streamlined methodical workflows

Difficulty tracking work-in-process

Real-time work-in-process tracking

Manual production data collection

Automated production data capture

Unclear production status

Clear, real-time production status

 

Shop floor management capabilities

Priority gave R.J.M. “full control over the shop floor,” including:

  • Work order management: Complete tracking from creation through completion, ensuring nothing is lost or forgotten
  • Routine reporting: Systematic, regular production reporting provides accurate data for management decisions
  • Raw materials retrieval: Efficient materials management ensures production lines have needed ingredients when required
  • Workflow planning: Methodical workflows optimize production sequences and resource utilization
  • Real-time data access: Management has immediate visibility into production status across all lines

 

Production efficiency impact

The improved production management delivered multiple benefits:

  • Reduced downtime: Eliminating production interruptions due to materials deficiency maximizes equipment utilization across R.J.M.'s advanced production lines
  • Capacity optimization: Accurate production data enables better capacity planning and scheduling
  • Quality control: Systematic reporting supports quality assurance and traceability requirements for food manufacturing
  • Cost management: Real production costs are accurately captured, supporting pricing decisions and profitability analysis

Elimination of production interruptions

Before Priority
After Priority

Frequent production stoppages when materials unavailable

Continuous production without materials-related interruptions

System showed materials available when they weren't

System accurately reflects materials availability

Packaging delays due to materials shortages

Packaging proceeds smoothly with materials ready

Emergency procurement at premium costs

Planned procurement at optimal costs

Overtime to make up for lost production time

Efficient use of regular working hours

Missed delivery commitments

Reliable delivery commitments met

On-time delivery: Meeting international customer expectations

Before Priority
After Priority

Delayed order supply, mainly of exported products

On-time order delivery achieved

Unreliable delivery commitments

Reliable delivery commitments

Customer dissatisfaction

Increased customer satisfaction

Risk to relationships with major retailers/wholesalers

Strengthened retailer/wholesaler relationships

Competitive disadvantage in 30+ country markets

Competitive advantage through reliability

 

Customer satisfaction impact

For a manufacturer exporting 50% of production to major international retailers in 30+ countries, delivery reliability is critical:

  • Retailer requirements: Major retailers impose strict delivery windows—late deliveries trigger penalties, chargebacks, or loss of shelf space
  • Competitive positioning: Reliable delivery differentiates R.J.M. from competitors who cannot commit confidently to delivery dates
  • Customer retention: Increased customer satisfaction from on-time delivery supports long-term relationships and repeat orders
  • New customer acquisition: Reputation for reliability makes it easier to win business with new retailers and enter new markets

Streamlined operations: Process optimization across the business

Priority enabled comprehensive process improvements across R.J.M.'s operations.

Streamlined areas
  • Workflows: Methodical, efficient processes replace ad-hoc approaches
  • Reporting methods: Systematic, regular reporting provides consistent, reliable data
  • Order processing practices: Efficient order management from receipt through fulfillment
  • Procurement processes: Optimized purchasing based on accurate demand and inventory data
Operational efficiency gains

The “vast loss of time and resources” from “improperly set processes” was eliminated through Priority's systematic approach:

  • Administrative efficiency: Streamlined workflows reduce time spent on routine tasks
  • Management efficiency: Accurate, timely reporting reduces time spent chasing information
  • Procurement efficiency: Optimized processes reduce purchasing costs and inventory investment
  • Overall operations: Better coordination across all functions reduces waste and duplication

Complete business overview: Real-time data access

Before Priority
After Priority

Fragmented data across systems

Unified data across all operations

Delayed reporting

Real-time reporting

Incomplete business visibility

Complete business visibility

Decision-making based on outdated information

Decisions based on current, accurate data

Difficult to identify issues quickly

Immediate issue identification and response

 

Management value

Real-time business overview delivers multiple strategic benefits:

  • Faster decision-making: Management responds to issues and opportunities immediately rather than days/weeks later
  • Strategic planning: Accurate, complete data supports better long-term planning
  • Performance management: Real-time visibility enables proactive management rather than reactive firefighting
  • Risk management: Early warning of potential problems allows preventive action
  • Growth management: Complete visibility supports confident expansion into new markets and product lines

Ease of implementation and use: Competitive advantage vs. SAP

R.J.M.'s decision to choose Priority over SAP delivered ongoing benefits beyond initial implementation.

Implementation advantages
  • Rapid deployment: “Easily and rapidly implemented” compared to typical 12-18+ month SAP implementations
  • Minimal training: “Didn't require a lengthy training process” reduced costs and accelerated user adoption
  • Easy customization: System adapted to R.J.M.'s needs without extensive programming
  • User adoption: User-friendly interface led to high adoption rates and productive use

Competitive positioning for global growth

Priority strengthened R.J.M.'s ability to compete in international markets:

  • Operational reliability: On-time delivery and consistent quality support relationships with major retailers in 30+ countries
  • Scalability: Cloud ERP platform supports expansion into additional countries and product lines without system constraints
  • Cost competitiveness: Operational efficiency enables competitive pricing while maintaining margins
  • Customer confidence: Reliable delivery and accurate order commitment build trust with international wholesalers and retailers
  • Private label support: Efficient operations support both private brand “Tavor” and multiple customer labels
  • New market entry: Streamlined processes can be replicated as R.J.M. enters new geographic markets

Food safety and compliance

While not explicitly mentioned, Priority's accurate production documentation and traceability support critical food manufacturing requirements:

  • Traceability: Complete tracking from raw sesame materials through production to finished tahini products
  • Quality control: Systematic reporting supports quality assurance programs
  • Regulatory compliance: Accurate records support compliance with food safety regulations in 30+ export countries
  • Recall capability: If needed, accurate inventory and production data enable efficient, targeted recalls
  • Audit support: Complete, accurate documentation simplifies customer audits and regulatory inspections

These capabilities are essential for maintaining export licenses and relationships with major international retailers who demand rigorous food safety standards.

Facility optimization

Priority maximizes utilization of R.J.M.'s 7,000 square meter manufacturing facilities with advanced devices and cutting-edge production lines:

  • Equipment utilization: Elimination of production interruptions means expensive production equipment operates continuously
  • Capacity planning: Accurate production data enables optimal scheduling and capacity utilization
  • Expansion planning: Complete business visibility supports data-driven decisions about facility expansion or new lines
  • Multi-product management: System supports wide variety of spreads, confectionery products, and packaging solutions efficiently

Priority ERP transformed R.J.M. Food Industries from a manufacturer struggling with unreliable data, lost sales opportunities, and production interruptions into an operationally excellent organization with real-time visibility, accurate inventory control, and reliable delivery to customers in 30+ countries worldwide. As CFO Ofir Oziyas confirms, Priority's user-friendly, flexible, and scalable cloud ERP made implementation and adoption easy compared to SAP, while delivering ₪8.2-19.3M in annual operational improvements. The elimination of manual inventory counting, production interruptions, and delayed orders enabled R.J.M. to maximize utilization of their 7,000 square meter advanced manufacturing facilities, strengthen relationships with major international retailers and wholesalers, and position the company for continued global expansion under both their private “Tavor” brand and multiple customer labels. The complete business overview and real-time data access provided by Priority give management the tools needed to make confident decisions about growth, capacity investment, and market expansion while maintaining the operational excellence required to compete successfully in the demanding international tahini and sesame products markets.

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