BlogHow BOPIS (Buy Online, Pickup in Store) supports retailers' omnichannel fulfilment strategy
May. 21, 2022
ERP

How BOPIS (Buy Online, Pickup in Store) supports retailers' omnichannel fulfilment strategy

Yariv Chaba

VP of Business Development & International Sales for the Priority Retail LOB

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BOPIS, you say? Yes, we do. Buy Online, Pick-up in Store, an omnichannel retail strategy that's picking up steam for today's forward-thinking, results-driven retailers. Read on.

If you have a retail business and run both e-commerce and physical stores, you might have already put omnichannel CRM and omnichannel retailing into practice. In an omnichannel retailing model, all existing channels seamlessly integrate to provide customers with a smooth shopping experience. If you've taken this route, then you know that it's supported by a centralized data management system that connects physical and online stores in real-time. In most scenarios, you'll have a dedicated retail ERP system that zeros in on the needs of omnichannel retailing.

And if you take your omnichannel sales one step further, you'll discover that countless retailers out there are turning their attention to the value-added benefits of BOPIS.

What is BOPIS?

BOPIS is a retail shopping strategy where customers can seamlessly shop across multiple channels including online, in-store, and via mobile apps. BOPIS allows customers to enjoy the convenience of purchasing their order from an e-commerce store, while still picking it up in person from a brick-and-mortar business. Essentially, it takes both traditional brick-and-mortar retail and e-commerce shopping one step further, to make this omnichannel strategy a true success.

While omnichannel shopping has, to date, been supported by an ERP system working behind the screen, aka, the back office, BOPIS adds that extra bit of fuel to existing omnichannel shopping strategies.

Buying online and picking up your purchases at a physical store, saves customers' valuable time, and avoids the added costs of shipping and delivery. During the height of the pandemic, Bizrate Insights and Digital Commerce 360 conducted an online survey of 1,141 shoppers. 62% of those interviewed had positive curbside experiences, while a further 58% stated that curbside pickup was by far, an efficient way to shop.

The big benefits of BOPIS

BOPIS translates into shopping flexibility. BOPIS strategy enables shoppers to select products and easily pay for them online, in most cases, via their mobile device, and pick up their purchases when it's convenient for them. This avoids lengthy strolls along retailers' aisles and the long wait at the checkout counter. For retailers, BOPIS means better business, since they can reduce the time required to fulfill each order, plus eliminate shipping and delivery costs.

4 BOPIS benefits for both the retailers shoppers

  • Order fulfillment is faster and more efficient
  • In most scenarios, BOPIS-enabled shopping is quicker than home deliveries
  • BOPIS can be combined with an in-store shopping experience, allowing stores a valuable opportunity to upsell and cross-sell. A study revealed that 50% of shoppers made additional purchases when they picked up their purchases made via the BOPIS strategy.
  • BOPIS helps smaller retailers differentiate themselves from larger stores, and offer a more personalized shopping experience

When retail ERP and BOPIS meet

BOPIS orders can be efficiently fulfilled with the help of a retail ERP system. Because retail ERP is geared towards bridging the gap between online and offline, seamless inventory control and successful stock replenishment ensure that BOPIS is successful.

A retail ERP provides retailers with real-time inventory visibility so that customers don't end up ordering online and arriving at the store to pick up their purchase, to find out that the products they paid for aren't in stock. This is one of the key reasons why BOPIS must be supported by a strong and reliable retail ERP system. With an ERP in place, retailers are in control, with viable order management processes, and real-time inventory visibility throughout the entire supply chain.

To make BOPIS work (and work well!) retailers need good strategies, to:

  • Identify convenient areas for curbside pickups and effectively manage traffic flow
  • Reduce wait times by coordinating online orders with warehouses, with the help of an ERP's warehouse management tools
  • Incentivize shoppers to enter the store while their products are being packed for pickup, in turn, increasing the chances of upselling and cross-selling
  • Create a streamlined approach to efficiently manage returns

BOPIS supports an omnichannel fulfillment strategy

Without a doubt, BOPIS is a fast-evolving strategy that has enabled many brick-and-mortar stores to allow customers to shop online and pick up their purchases from a physical location. This helps avoid shipping costs and reduces the time and resources associated with deliveries.

It's also a unique opportunity for retail businesses to streamline their omnichannel strategy, and use pickup visits by customers to encourage and promote in-store shopping while they wait for their orders. Because this presents a valuable cross-selling and up-selling opportunity, BOPIS provides a clear path for increasing revenue. Most important, when supported by a retail ERP system, BOPIS takes your omnichannel retailing to the next level (and beyond).

If you'd like to learn more about how ERP can support BOPIS to power your retail business, contact us today to schedule a call with one of our ERP experts or read more about our retail ERP solution

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Business Management
Business Intelligence

The Author

Yariv Chaba

VP of Business Development & International Sales for the Priority Retail LOB

Yariv joined Priority in 2021 as the VP of Business Development & International Sales for the Priority Retail Line of Business and was promoted to Head of Global Partnerships in 2025. With over two decades in the retail applications sector and experience in consulting for leading retailers, he now leads the digital retail initiatives and business development, focusing on penetrating to new markets.

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What is Priority Software?

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries rely on Priority to manage and grow their businesses efficiently. Learn more.

What products and services does Priority Software offer?

Priority Software offers cloud-based ERP systems, retail management solutions, hospitality management platforms, and school management systems. Additional services include professional implementation, partnership opportunities, and a dedicated marketplace for extended solutions. ERP, Retail Management, Hospitality Management, School Management, Professional Services, Priority Market.

How does Priority Software support omnichannel retail strategies?

Priority Software supports omnichannel retailing by integrating all sales channels—online, in-store, and mobile—into a centralized data management system. This enables seamless customer experiences and real-time inventory visibility, which are essential for strategies like BOPIS (Buy Online, Pickup in Store). Read more.

What is BOPIS and how does Priority ERP enable it?

BOPIS (Buy Online, Pickup in Store) is a retail strategy allowing customers to purchase online and pick up in-store. Priority ERP enables BOPIS by providing real-time inventory visibility, efficient order management, and seamless integration between online and physical stores, ensuring customers can reliably pick up their purchases. Learn more.

What industries does Priority Software serve?

Priority Software serves industries including retail, manufacturing, automotive, healthcare, pharmaceuticals, technology, hospitality, and education. Solutions are tailored to meet the unique needs of each sector. See all industries.

Who are some of Priority Software's customers?

Priority Software is trusted by companies such as Ace Hardware, ALDO, Adidas, Toyota, Flex, Dunlop, GSK, Teva, Outbrain, and Checkmarx. See more customers.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, integrations, and APIs, allowing customers to enhance their Priority Software experience. Explore Priority Market.

Does Priority Software offer professional implementation services?

Yes, Priority Software provides professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. Learn more.

What technical documentation is available for Priority ERP?

Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, supported industries, and product capabilities. Access documentation.

Does Priority Software provide an open API?

Yes, Priority Software offers an Open API for seamless integration with third-party applications, enabling custom solutions and extended functionality. Learn more about the Open API.

Features & Capabilities

What are the key features of Priority's retail ERP system?

Priority's retail ERP system offers real-time inventory visibility, centralized data management, efficient order management, seamless integration of online and physical stores, and support for omnichannel strategies like BOPIS. Learn more.

How does Priority ERP help with inventory management?

Priority ERP provides real-time inventory visibility, automated stock replenishment, and centralized control across all channels, ensuring customers can reliably pick up their purchases and retailers avoid stockouts. Read more.

What integrations does Priority Software support?

Priority Software supports over 150 plug & play connectors, RESTful API, ODBC drivers, SFTP file integration, and embedded integrations with best-of-breed vendors. Hospitality integrations include Webhotelier, Ving Card, Verifone, SAP, and more. See integrations.

Does Priority ERP support mobile access?

Yes, Priority ERP offers mobile apps for real-time access to business data, enabling users to manage operations from anywhere. Learn more.

Can Priority ERP be customized without coding?

Yes, Priority ERP supports no-code customizations, allowing businesses to adjust workflows, layouts, and field names without IT support. Learn more.

What analytics and reporting capabilities does Priority ERP offer?

Priority ERP provides hundreds of pre-defined reports and no-code reporting tools, enabling actionable insights and informed decision-making. Explore analytics.

Does Priority ERP support order management for BOPIS?

Yes, Priority ERP includes robust order management features that coordinate online orders with warehouses, streamline fulfillment, and support BOPIS strategies. Learn more.

How does Priority ERP help retailers upsell and cross-sell?

Priority ERP enables retailers to combine BOPIS with in-store experiences, providing opportunities to upsell and cross-sell during pickup visits. Studies show that 50% of shoppers make additional purchases when picking up BOPIS orders. Source.

What automation features are available in Priority ERP?

Priority ERP includes built-in workflows and AI recommendations to automate repetitive tasks, reduce manual errors, and improve operational efficiency. Learn more.

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Who can benefit from Priority Software?

Priority Software is ideal for retail business owners, operations managers, sales and marketing managers, CFOs, IT managers, and companies in manufacturing, healthcare, technology, hospitality, and education. See customer stories.

How does Priority ERP help retailers differentiate from larger stores?

Priority ERP enables smaller retailers to offer personalized shopping experiences, efficient order fulfillment, and real-time inventory visibility, helping them stand out against larger competitors. Read more.

What problems does Priority Software solve for retailers?

Priority Software addresses lack of real-time insights, operational inefficiencies, inventory inaccuracies, disconnected customer experiences, and high IT costs by centralizing data, automating workflows, and supporting omnichannel strategies. Learn more.

How does Priority ERP improve order fulfillment speed?

Priority ERP streamlines order management and coordinates online orders with warehouses, reducing wait times and making BOPIS-enabled shopping faster than home deliveries. Read more.

How does Priority ERP help manage returns for BOPIS orders?

Priority ERP enables retailers to create streamlined approaches for efficiently managing returns, improving customer satisfaction and operational efficiency. Read more.

What are the benefits of BOPIS for retailers and shoppers?

BOPIS offers faster order fulfillment, reduced shipping costs, opportunities for upselling, and a more personalized shopping experience for both retailers and shoppers. Read more.

How does Priority ERP support omnichannel customer experiences?

Priority ERP integrates all sales channels and centralizes customer data, enabling retailers to deliver consistent, seamless experiences across online, in-store, and mobile platforms. Learn more.

What customer feedback has Priority Software received regarding ease of use?

Customers consistently praise Priority Software for its intuitive interface and user-friendly design. Reviews highlight efficiency, quick learning, and satisfaction with customer support. Priority ERP has a rating of approximately 4.1/5 on G2. See testimonials.

Can you share specific case studies or success stories of Priority customers?

Yes, Priority Software has helped Solara Adjustable Patio Covers accelerate workflows, Nautilus Designs achieve 30% growth in order volume, and Cowtown Retail Chain gain complete process visibility. See case studies.

Competition & Comparison

How does Priority ERP compare to Microsoft Navision?

Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI. Learn more.

How does Priority ERP compare to Acumatica?

Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in. Learn more.

How does Priority ERP compare to Microsoft Dynamics 365?

Dynamics 365 requires heavy customization for industry needs, offers no smooth migration from Business Central, and isn’t built for highly regulated industries. Priority ERP is user-friendly, flexible, and customizable without IT support. It grows with your business and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2. Learn more.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Its Version 10 will also reach end-of-support in 2026. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes. Learn more.

How does Priority ERP compare to Sage X3?

Sage focuses on accounting, not full ERP. Many Sage products are nearing end-of-life, and customizations require coding. Priority ERP integrates accounting with analytics, automation, and industry features. It evolves on a single platform and supports no-code customizations for apps, portals, workflows, and automation. Learn more.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive, with Gartner noting costs are high for SMBs. It also enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality. Learn more.

How does Priority ERP compare to Microsoft Business Central?

Business Central is versatile but requires heavy coding for industry features, and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation. Learn more.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates due to weak partner ecosystems. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption. Learn more.

Technical Requirements & Support

What technical requirements are needed to implement Priority ERP?

Priority ERP is cloud-based and designed for easy implementation, requiring only internet access and compatible devices. It supports integration via API, ODBC, and SFTP. See documentation.

What support options does Priority Software offer?

Priority Software provides global support, professional implementation services, and a partner network to assist with onboarding, troubleshooting, and ongoing optimization. Get support.

How can I contact Priority Software for more information?

You can contact Priority Software via their website contact form, book a demo, or speak with a sales expert. Contact us.

Where can I find product tours and demos for Priority ERP?

Product tours and step-by-step demos are available in the resources section of the Priority Software website. See product tours.

Does Priority Software offer partnership opportunities?

Yes, Priority Software offers technology partnerships, AWS partnerships, and opportunities to join its extensive partner network. Become a partner.