Omnichannel Retail CRM

Enhance your retail customer service

Overcome the complexities of a dynamic market, diverse sales channels, and evolving customer expectations with retail-specific omnichannel order management.

Omnichannel Retail CRM

Optimize customer interactions with an omnichannel CRM

Priority’s omnichannel CRM module for retail serves as a centralized platform for managing customer inquiries, providing a comprehensive record of all interactions and communications with customers. This feature enables staff to quickly comprehend the nature of the inquiry and effectively resolve it.

The module uses the built-in Business Process Manager (BPM) to control and manage the resolution process, including routing inquiries to the appropriate person or department, verifying that tasks are completed as planned, and sending reminders and notifications when needed.

Centralized, unified customer inquiry management module

  • Get complete control of all inquiries from all brands and all channels in one centralized location
  • Easily extract the complete customer relationship history, manage attachments, identify their sentiment, repeat complaints, technical issues, etc.
  • Be transparent with your customers, and easily allow your service agents to come up with clear and detailed answers that will exceed your customers’ expectations

Fully configurable and fully automated

  • Built-in, powerful Business Process Manager (BPM) that allows automating handling and resolution processes, shortens handling time and makes sure things are not falling between the cracks
  • Configure and automate complex CRM workflows, significantly reduce manual configurations and the exposure to errors, mistakes, and fraud
  • Administer the overall resolution process using Priority’s advanced automation tools

Gain real-time visibility and complete control of all customer inquiries

  • Generate and populate status reports to your customers directly from within the system
  • Effectively control all inquiries and resolution processes in one convenient location
  • Know, at any point in time, the status of each inquiry, all steps and actions taken and ensure the successful resolution of the incident promptly

Key features

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Allow customers to issue an inquiry across all channels

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Centralize all customer history in a single place

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Empower staff with full customer relationship history for personalized interactions

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Configure and automate your CRM resolution processes

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Dispatch automatic reminders, notifications, and escalations

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Update customers on inquiry status with issue handling updates

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Real-time CRM reporting

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Auto assignment of item and store identifiers to an inquiry

FAQ’s answered to help you with your decision:

How do modern POS systems support omnichannel retailing?

Modern POS systems integrate with online platforms, mobile apps, and other sales channels, ensuring a unified shopping experience. This integration allows for real-time inventory updates, consistent pricing, and promotions across all touchpoints.

What are omni-channel models in Customer Loyalty Management?

Omni-channel models, such as Buy Online, Pick up In-Store (BOPIS) and Buy Online, Return In-Store (BORIS), are strategies that enable customers to purchase and receive goods in various ways, enhancing the overall shopping experience.

Does retail management software help with inventory management?

Yes, retail management software typically offers features that aid in streamlining and overseeing inventory management across multiple channels. Priority's Retail Management System offers centralized management that aids in streamlining and overseeing omnichannel operations, which includes inventory management and replenishment automation features.

How do I know if Priority's retail solutions are right for me?

Priority’s retail solutions are right for retailers with more than 10 stores that have outgrown their existing legacy systems because of missing functionality or because they are doing too much manual work. It is also relevant for retailers that are considering to expand their physical or online footprint and are interested in ensuring a true omnichannel customer experience and efficient operations.

How do Self-Service Kiosks integrate with other retail systems?

Priority's kiosks offer full integration capabilities with peripherals, such as printers, scanners, and a PIN pad, ensuring a reliable and comprehensive checkout system. They also provide full omni-channel support, ensuring a seamless shopping experience across all channels.

How does a POS Back Office System enhance the customer's shopping experience?

The system offers a seamless omni-channel experience across various touchpoints, whether online or in-store. By integrating all channels into a unified database, it ensures consistent data, faster checkouts, and efficient payment processing, leading to improved customer satisfaction.

What are the key features of retail-specific ERP solutions?

The key features that are important for retail specific ERPS are: Ongoing inventory management, POS integration, omnichannel CRM, omnichannel order management, retail specific replenishment, enhanced product catalog for fashion, shipping and delivery integration, multichannel and e-commerce integration, real-time sales data visibility, reporting and analytics, and much more.

See how Priority works for you