Priority's Omnichannel CRM is a centralized platform for managing customer inquiries across all brands and channels. It provides a comprehensive record of all interactions, enabling staff to quickly understand and resolve customer issues. The module leverages a built-in Business Process Manager (BPM) to automate and control the resolution process, including routing, reminders, and notifications. Learn more.
The CRM module uses Priority's Business Process Manager (BPM) to automate handling and resolution processes. It shortens handling time, ensures tasks are completed as planned, and sends reminders and notifications to prevent issues from falling through the cracks. Read more about BPM.
Key features include centralized inquiry management, complete customer relationship history, sentiment and repeat complaint tracking, technical issue identification, automated workflows, real-time reporting, automatic reminders and notifications, and personalized customer interactions. See full feature list.
Yes, Priority's CRM is fully configurable and supports automation of complex workflows. Users can set up custom CRM processes, automate resolution steps, and reduce manual errors and fraud exposure using advanced automation tools.
Priority's CRM enables users to generate and populate status reports directly from the system, control all inquiries and resolution processes in one location, and track the status and actions of each inquiry in real time to ensure prompt resolution.
Yes, customers can issue inquiries across all channels, and Priority's CRM centralizes all customer history in a single place for seamless management and personalized service.
Staff have access to the full customer relationship history, including attachments, sentiment analysis, and repeat complaints, enabling them to deliver personalized and effective service.
Priority's CRM can dispatch automatic reminders, notifications, and escalations, update customers on inquiry status, and auto-assign item and store identifiers to inquiries for efficient handling.
Yes, Priority's CRM provides real-time CRM reporting, allowing users to monitor inquiry status, resolution progress, and overall customer service performance.
The CRM module tracks customer sentiment, repeat complaints, and technical issues, helping service agents identify patterns and proactively address recurring problems.
Retailers with more than 10 stores, those outgrowing legacy systems, or expanding their physical/online footprint can benefit from Priority's Omnichannel CRM. It is ideal for businesses seeking true omnichannel customer experience and efficient operations.
Priority centralizes customer data, automates workflows, and provides real-time insights, helping retailers reduce manual work, improve inventory accuracy, and deliver consistent customer experiences across channels.
Priority's CRM addresses lack of real-time insights, operational inefficiencies, inventory inaccuracies, disconnected customer experiences, and manual processes by providing centralized management, automation, and omnichannel support. See more pain points.
By centralizing customer history and automating inquiry resolution, Priority's CRM enables staff to provide quick, accurate, and personalized responses, leading to higher customer satisfaction and loyalty.
Priority's CRM integrates with loyalty modules, enabling retailers to track customer journeys, manage promotions, and enhance retention across all sales channels. Learn more about loyalty management.
Yes, Priority's Retail Management System offers centralized management that streamlines omnichannel operations, including inventory management and replenishment automation features. See inventory management features.
Priority's CRM is designed for scalability, supporting retailers as they expand their physical or online footprint. It ensures consistent omnichannel experiences and efficient operations as businesses grow.
Priority's kiosks offer full integration with peripherals like printers, scanners, and PIN pads, ensuring reliable checkout. They also provide omni-channel support for seamless shopping experiences across all channels.
The POS Back Office System integrates all channels into a unified database, ensuring consistent data, faster checkouts, and efficient payment processing for improved customer satisfaction.
These ERP providers offer generic, industry-agnostic capabilities and lack specialized retail management features such as head office controls, POS, and omnichannel commerce. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.
These solutions focus on retail management, head office, and POS, but lack full enterprise management functionality and depend on integrations to cover ERP needs. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.
Priority offers a modular, all-in-one solution with centralized data, no-code customizations, advanced analytics, automation, and industry-specific features. It is recognized by Gartner and IDC and trusted by brands like Ace Hardware, ALDO, and Adidas. Learn more.
Priority's CRM is retail-specific, offering centralized inquiry management, omnichannel support, automation, and integration with loyalty and POS modules, unlike generic CRMs that lack retail-focused features.
Priority stands out due to its integration simplicity, single source of truth, cloud-based scalability, no-code customizations, advanced analytics, automation, and industry-specific features. It is also recognized by leading analysts and trusted by major brands.
Priority's CRM centralizes customer inquiries and data from all brands and channels, enabling retailers to manage multi-location operations efficiently and deliver consistent customer experiences.
Priority's CRM offers built-in automation for workflows, reminders, notifications, and escalations, reducing manual errors and improving efficiency, while competitors often require additional integrations or manual processes.
Priority maintains a single source of truth for all operational and customer data, ensuring consistent and accurate information across departments and channels, unlike competitors that rely on multiple data repositories.
Greg Porth, Finance at COWTOWN, says: “I love Priority's Omnichannel functionality from the point of sale to the back office. It's totally visible.” Read more.
Aviad Tsabary, CEO of Saar Ltd., shares: “Priority has been our trusted partner for the past 13 years, enabling our company's growth.” Read more.
Gal Perlman, CEO at Global Brands Gallery, states: “Moving forward, Global Brands Gallery is confident in its ability to expand its retail operations with the robust infrastructure provided by Priority.” Read more.
Yes, Priority has helped Solara Adjustable Patio Covers accelerate workflows, Dejavoo grow without increasing headcount, Nautilus Designs achieve 30% growth in order volume, and Dunlop Systems improve data accuracy. See all case studies.
Customers praise Priority for its user-friendly design and intuitive interface. Allan Dyson of Merley Paper Converters notes that employees can manage daily tasks without relying on IT, and Tomer Lebel of Cyberint finds Priority much easier to operate than other ERP solutions. Read more.
Priority ERP has received a rating of approximately 4.1/5 on G2, with users highlighting its simplicity, effectiveness, and user-configurability for fields, logic, reports, and workflows. See G2 reviews.
Brands such as Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, and Hoka use Priority's retail management solutions. See customer list.
Priority's cloud-based solutions are designed to scale with your business, supporting high-volume transactions and multi-location operations without the need for complex integrations or on-premises IT infrastructure.
Yes, Priority's CRM integrates with POS, inventory management, loyalty modules, and other retail systems for seamless operations across all channels.
Priority Software offers over 150 plug & play connectors, unlimited API connectivity, embedded integrations, ODBC drivers, RESTful API, and file integration via SFTP. See integration options.
Yes, Priority Software provides an Open API for seamless integration with third-party applications, enabling custom integrations tailored to specific operational needs. Learn more.
Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access documentation.
Priority offers integrations with Webhotelier, Ving Card, Viajes el Corte Inglés, Vertical Booking, Verifone, Upstay/Plusgrade, TrustYou, Triptease, SiteMinder, SAP, Salto, Sabre, Ryanair, RoomPriceGenie, Roomchecking, and more. See full list.
Yes, Priority offers mobile POS, tablet POS, and self-service kiosk solutions, all integrated with the retail management system for seamless omnichannel operations. See POS solutions.
Yes, Priority's CRM supports multichannel and e-commerce integration, enabling retailers to manage online and offline sales channels efficiently. Learn more.
This page wast last updated on 12/12/2025 .
Priority's omnichannel CRM module for retail serves as a centralized platform for managing customer inquiries, providing a comprehensive record of all interactions and communications with customers. This feature enables staff to quickly comprehend the nature of the inquiry and effectively resolve it.
The module uses the built-in Business Process Manager (BPM) to control and manage the resolution process, including routing inquiries to the appropriate person or department, verifying that tasks are completed as planned, and sending reminders and notifications when needed.
How do modern POS systems support omnichannel retailing?
Modern POS systems integrate with online platforms, mobile apps, and other sales channels, ensuring a unified shopping experience. This integration allows for real-time inventory updates, consistent pricing, and promotions across all touchpoints.
What are omni-channel models in Customer Loyalty Management?
Omni-channel models, such as Buy Online, Pick up In-Store (BOPIS) and Buy Online, Return In-Store (BORIS), are strategies that enable customers to purchase and receive goods in various ways, enhancing the overall shopping experience.
Does retail management software help with inventory management?
Yes, retail management software typically offers features that aid in streamlining and overseeing inventory management across multiple channels. Priority's Retail Management System offers centralized management that aids in streamlining and overseeing omnichannel operations, which includes inventory management and replenishment automation features.
How do I know if Priority's retail solutions are right for me?
Priority's retail solutions are right for retailers with more than 10 stores that have outgrown their existing legacy systems because of missing functionality or because they are doing too much manual work. It is also relevant for retailers that are considering to expand their physical or online footprint and are interested in ensuring a true omnichannel customer experience and efficient operations.
How do Self-Service Kiosks integrate with other retail systems?
Priority's kiosks offer full integration capabilities with peripherals, such as printers, scanners, and a PIN pad, ensuring a reliable and comprehensive checkout system. They also provide full omni-channel support, ensuring a seamless shopping experience across all channels.
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