Frequently Asked Questions

Product Information & Overview

What is Priority Software's Retail Order Management System?

Priority Software's Retail Order Management System is a centralized, omnichannel platform that enables retailers to manage orders from any sales channel—store POS, self-checkout kiosk, online commerce, marketplace, mobile apps, call centers, and CRM. It streamlines order capture, validation, orchestration, fulfillment, and shipping, providing real-time visibility and control over every order. Source

How does Priority's Retail Order Management System work?

The system automates the entire order lifecycle: capturing orders from multiple channels, validating business logic (such as alternative SKUs and partial orders), optimizing order routing for efficiency, automating fulfillment workflows, and integrating with logistics providers for flexible delivery options. It provides real-time updates and centralized management for all order data. Source

What are the five steps of omnichannel order management in Priority?

The five steps are: 1) Order capture, 2) Order validation, 3) Order orchestration, 4) Order fulfillment, and 5) Shipping. Each step is designed to optimize efficiency, inventory utilization, and customer experience across all channels. Source

What channels does Priority's Retail Order Management System support?

It supports store POS, self-checkout kiosks, online commerce, marketplaces, mobile applications, call centers, and CRM systems, enabling true omnichannel order management. Source

How does Priority handle complex orders with multiple items or statuses?

Priority's system can automatically break down complex orders into separate line items and generate individual orders for optimized handling, reducing manual configuration and minimizing errors. Source

What delivery options are available in Priority's Retail Order Management System?

Delivery options include click and collect, home delivery, split delivery, buy online pick up in store (BOPIS), and buy online return in store (BORIS), with integration to logistics providers for real-time status visibility. Source

How does Priority's system enhance customer experience?

It provides inventory visibility across all channels, real-time order tracking, multiple delivery and return options, and automated customer notifications, ensuring a seamless and transparent shopping experience. Source

What are the built-in capabilities of Priority's Retail Order Management System?

Key capabilities include a built-in shipping engine, mobile accessibility, workflow management, fulfillment sourcing orchestration, return management, and reporting & analytics for operational efficiency. Source

How does Priority's system support inventory management?

It provides centralized inventory visibility, optimizes inventory utilization, supports cross-docking and multi-location fulfillment, and enables smart item picklist processes for efficient order fulfillment. Source

What metrics can retailers track with Priority's Retail Order Management System?

Retailers can track inventory utilization, number of orders fulfilled, fulfillment success rates, operational efficiency, and customer satisfaction, enabling data-driven decision-making. Source

Features & Capabilities

What is the central order hub in Priority's system?

The central order hub is a single source of truth for all order data, ensuring consistency and visibility across all channels and departments. Source

How does Priority ensure customer transparency?

Priority provides customers with real-time order status visibility and tracking, meeting modern expectations for transparency and communication. Source

Is Priority's Retail Order Management System future-ready?

Yes, it is designed to easily expand to evolving sales channels and new fulfillment options, supporting business growth and adaptability. Source

Does Priority require integrations for order management?

No, Priority offers seamless work processes with inventory management, POS, customer management, and finance modules natively integrated, eliminating the need for complex third-party integrations. Source

How does Priority automate order management workflows?

Priority enables businesses to create automated workflows across order management and additional modules, reducing manual errors and improving operational efficiency. Source

Is Priority scalable for growing retail businesses?

Yes, Priority is cloud-based and designed to handle growing order demand from multiple channels and across multiple locations, supporting business expansion. Source

How does Priority apply pricing and promotion rules?

Priority centrally manages and applies pricing and promotion rules for orders from any sales channel, ensuring consistency and maximizing customer engagement. Source

What business logic checks can be configured in Priority?

Businesses can create flexible logic checks, such as alternative SKUs and partial order handling, to meet specific operational requirements. Source

How does Priority optimize order routing?

Priority uses smart order routing across all locations and warehouses, supporting cross-docking, multi-location fulfillment, and split order fulfillment for operational efficiency and fast delivery. Source

Pain Points & Solutions

What common pain points does Priority's Retail Order Management System solve?

Priority addresses lack of real-time insights, operational inefficiencies, inventory inaccuracies, disconnected customer experiences, complex order fulfillment, and high IT costs by centralizing management, automating workflows, and providing real-time data. Source

How does Priority help retail business owners?

Priority provides real-time insights, operational efficiency, improved inventory management, and unified customer experiences across all sales channels, helping owners reduce costs and grow revenue. Source

How does Priority address disconnected systems and data?

Priority centralizes data and workflows, eliminating silos and enabling synchronized planning, execution, and reporting for retail operations and supply chain managers. Source

How does Priority improve order fulfillment processes?

Priority automates order routing, picklist creation, and fulfillment workflows, optimizing inventory utilization and enabling fast, accurate delivery across multiple locations. Source

How does Priority help retail CFOs?

Priority reduces operational and inventory costs, improves financial reporting, and lowers IT expenses by integrating systems and providing real-time data for decision-making. Source

How does Priority support retail IT managers?

Priority offers scalable, easy-to-maintain systems with seamless integration capabilities, reducing reliance on costly legacy systems and simplifying the introduction of new features. Source

How does Priority address poor quality control?

Priority provides real-time traceability and visibility across products and processes, enabling rapid identification of issues, reducing recalls, and driving customer loyalty and revenue. Source

How does Priority help businesses using outdated systems or Excel?

Priority replaces outdated systems and spreadsheets with a centralized ERP, streamlining operations, reducing risk, and empowering better decisions. Source

How does Priority improve operational efficiency?

Priority's built-in automated workflows, AI recommendations, and centralized views improve operations across departments and locations, reducing manual processes and errors. Source

Use Cases & Benefits

Who can benefit from Priority's Retail Order Management System?

Retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, and IT managers in industries such as apparel, electronics, cosmetics, sporting goods, and more can benefit from Priority's solution. Source

Is Priority suitable for multi-location retail chains?

Yes, Priority is designed for multi-location retail chains, supporting centralized management, omnichannel fulfillment, and scalable operations across all stores and channels. Source

How does Priority support omnichannel commerce?

Priority enables retailers to manage orders, inventory, and customer experiences seamlessly across all channels, including online, in-store, mobile, and marketplaces, with unified data and workflows. Source

Can Priority help improve customer satisfaction?

Yes, by providing accurate inventory information, real-time order tracking, flexible delivery and return options, and automated notifications, Priority helps retailers enhance customer satisfaction and loyalty. Source

How does Priority help with promotions and discounts?

Priority's system can automatically calculate and apply promotions and discounts to ordered items, attracting more customers, increasing sales, and enhancing loyalty. Source

Does Priority support return management?

Yes, Priority simplifies returns across all locations, supporting buy online return in store (BORIS) and reverse shipping for customer convenience. Source

How does Priority help with operational reporting and analytics?

Priority provides robust reporting and analytics tools, enabling retailers to track key performance indicators and make data-driven decisions for improved efficiency and growth. Source

Can Priority's Retail Order Management System be accessed on mobile devices?

Yes, Priority offers a mobile-friendly interface, allowing users to manage and follow fulfillment workflows and other operations from any device. Source

Does Priority support integration with logistics providers?

Yes, Priority enables smooth handling with shipping and logistics providers through out-of-the-box interactions, ensuring efficient delivery and status visibility. Source

Competition & Comparison

How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?

ERP competitors offer generic, industry-agnostic capabilities and lack specialized retail management features such as head office controls, POS, and omnichannel commerce. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations. Source

How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?

These solutions focus on retail management, head office, and POS, but lack full enterprise management functionality and depend on integrations to cover ERP needs. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain. Source

What makes Priority Retail Management outperform competitors?

Priority offers an end-to-end modular solution unifying ERP, retail management, unified commerce, and POS on a single platform. It eliminates integration headaches, provides a single source of truth, supports cloud-based scalability, and delivers retail-specific strengths like centralized inventory management, omnichannel fulfillment, and advanced promotion engines. Source

How does Priority's integration simplicity compare to competitors?

Priority's modular, all-in-one solution eliminates the need for complex integrations, ensuring seamless workflows across operations and customer engagement, unlike competitors that rely on disconnected systems. Source

What industry recognition has Priority received?

Priority has been recognized by leading analysts like Gartner and IDC, and trusted by notable companies such as Toyota, Flex, and Teva. It is consistently featured in the Gartner Magic Quadrant and ranked #1 by TEC in 2025. Source

What customer success stories demonstrate Priority's value?

Case studies include Solara Adjustable Patio Covers (accelerated workflows), Nautilus Designs (30% growth in order volume), Cowtown Retail Chain (complete process visibility), and Global Brands Gallery (enhanced customer satisfaction and retention). See more at Priority's case studies page.

Who are some of Priority's retail customers?

Priority's retail customers include Ace Hardware, ALDO, Kiko Milano, Estee Lauder, Columbia, Guess, Adidas, and Hoka, among others. Source

What feedback have customers given about Priority's ease of use?

Customers consistently praise Priority for its user-friendly design and intuitive interface. Testimonials highlight improved management, quick learning, and efficient daily task handling without heavy IT reliance. Priority ERP has a rating of approximately 4.1/5 on G2. Source

Technical Requirements & Support

Does Priority offer an open API for integrations?

Yes, Priority provides an Open API for seamless integration with third-party applications, enabling custom solutions and tailored operational workflows. Source

What integration options are available with Priority?

Priority offers over 150 plug & play connectors, unlimited API connectivity, embedded integrations, ODBC drivers, RESTful API, and file integration via SFTP for legacy systems. Source

Is technical documentation available for Priority's ERP solutions?

Yes, Priority provides comprehensive technical documentation covering features, industries, and supported products. Access it at Priority's ERP documentation page.

What professional and implementation services does Priority offer?

Priority provides professional and implementation services to ensure smooth onboarding and optimal utilization of its software solutions. Details are available at this page.

Does Priority offer partnership opportunities?

Yes, Priority offers technology partnerships, AWS partnerships, and a dedicated marketplace for extended solutions. Learn more at this page.

Where can I find more resources about Priority's retail management system?

Explore videos, articles, and webinars at Priority's resource center for in-depth information and product demos.

How can I schedule a demo or contact Priority's sales experts?

You can schedule a no-obligation demo or contact a sales expert directly via this link or contact sales.

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When was this page last updated?

This page wast last updated on 12/12/2025 .

Retail Order Management

Every order. Any channel. One solution

Overcome the complexities of a dynamic market, diverse sales channels, and evolving customer expectations with an integrated retail-specific omnichannel order management module.

shutterstock 665117635

5 steps of omnichannel order management

Centrally manage and effectively apply pricing and promotion rules for orders sourced from any sales channel.

  • Store POS
  • Self-checkout kiosk
  • Online commerce
  • Marketplace
  • Mobile applications
  • Call centers and CRM

Create flexible business logic checks for consumers.

  • Alternative SKUs
  • Partial order handling

Optimize order routing for operational efficiency, inventory utilization and fast delivery.

  • Smart order routing across all locations and warehouses
  • Cross docking fulfillment
  • Multi-location fulfillment
  • Split order fulfillment

Automate fulfillment workflows across stores and warehouses.

  • Smart item picklist process creation and tracking
  • Pick by item or pick by order
  • Endless isle logic
  • Buy online pick up in store (BOPIS)
  • Customer notifications on order status

Enable flexible delivery options to answer customer expectations and integrate with logistic providers for status visibility.

  • Click and collect
  • Home delivery
  • Split delivery

The keys to orchestrated order management

Built-in shipping engine

Mobile accessibility

Workflow management

Fulfillment sourcing orchestration

Return management

Reporting and analytics

Smooth handling with shipping and logistics providers with out-of-the-box  interactions

Mobile-friendly interface to manage and follow fulfillment workflows and more

Define and manage order fulfillment workflows from any channel to any location

Optimize fulfilment from any location and from any vendor

Simplified return across all locations

Track key performance for improved operational efficiency

Enhance customer experience at every step

  • Inventory visibility: Provide inventory availability information across all sales channels 
  • Order tracking: Provide customers with real-time visibility of orders status
  • Delivery options : Support multiple delivery options  (buy online, pick in store, buy online pick at curb, home delivery and more) 
  • Return management: Allow BORIS (buy online return in store) and reverse shipping

See what Priority can do!

Schedule a no-obligation call with one of our experts to get expert advice on how Priority can help streamline your operations.

retail sales expert

Boost performance with ehnaced order management capabilities

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Inventory utilization

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Number of orders fulfilled

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Fulfillment success

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Operational efficiency

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Customer satisfaction

Omnichannel order mangement must haves

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Central order hub

A single source of truth for all order data.

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Customer transparancy

Answer customers' expectations with order status visibility and tracking

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Future-ready

Easily expand to evolving channels and new fulfillment options.

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No integrations needed

Seamless work processes with inventory management, POS, customer management, and finance.

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Automation

Create automated workflows across order management and to additional modules.

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Scalability

Handle growing order demand from multiple channels and across multiple locations.

FAQ's answered to help you with your decision:

What is a Retail Order Management System?

A Retail Order Management System is a centralized platform that allows businesses to manage and oversee orders across various channels. It ensures efficient handling of orders, from placement to delivery, and provides insights into order statuses, inventory levels, and customer preferences.

How does a Retail Order Management System work?

The system streamlines the order process by automatically routing orders for fulfillment, tracking order statuses, managing inventory, and providing real-time updates. It can handle complex orders, apply promotions and discounts, and offer a unified view of all orders across channels.

What benefits does a Retail Order Management System offer?

It provides businesses with complete visibility of orders, automates order processes, reduces manual errors, and ensures timely delivery to customers. The system also offers insights into customer behavior, helping businesses optimize their sales strategies.

How does a Retail Order Management System handle complex orders?

For orders with multiple items or varying statuses, the system can automatically break down each line item and generate separate orders. This ensures optimized handling, reduces manual configurations, and minimizes errors.

How does a Retail Order Management System enhance the customer experience?

By providing real-time updates on order statuses, ensuring accurate inventory levels, and offering promotions and discounts, the system ensures a seamless and efficient shopping experience for customers.

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