We’re in the business of enhancing your business

Our Story

Established in 1986, Priority is a leading provider of scalable, agile, and open cloud-based business management solutions for a wide range of industries and organizations of all sizes, from global enterprises to small and growing businesses.

Powered by our clients’ vision and driven by innovation

Priority specializes in providing organizations with cutting-edge cloud-based business management solutions equipped with the latest technologies and mobile applications to amplify operational efficiency, discover new opportunities, stay agile in the rapidly changing market, and outperform competitors.

We shape around your business

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Solutions that work for you. Not the other way around.

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Retail Management

Upscale Your Retail Business with Priority’s Unified Commerce management system

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Hospitality Management

Next-Gen Property Management Software

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School Management

Ace pedagogical management with Priority SMIS

Our reach transcends borders

Value added resellers

We take pride in building and maintaining strong partnerships with business management application experts around the world who deliver end-to-end Priority solutions, with proven methodologies that ensure your success – in your region, and in your language.

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Technology Partners (ISV) Network

The continuously expanding Priority ecosystem sustains a vast network of technology partners that provide an extensive range of complementary products, solutions, API's, and services to enrich functionality, enhance user experience and make it easier for you to grow your business.

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Our team means business

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Sagive Greenspan

Chief Executive Officer


Adi Fubini

Chief Customer Officer


Lior Maza

Chief Finance Officer


Hemdat Cohen-Shraga


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Ziv Benzvi

Chief Revenue Officer


Keren Sherer-Taiber

VP Product Management


Yossi Nissan

Chief Marketing Officer


Hilit Paz-Lachower

VP Human Resources


Leor Barth

Chief Technology Officer

Evgeny Sirisky

Evgeny Sirisky

VP Global Delivery

See how Priority works for you