Frequently Asked Questions

Hospitality Management Solutions & Features

What is the Priority Hospitality Management Suite?

The Priority Hospitality Management Suite is a comprehensive platform designed to unify and automate all aspects of hotel and property management. It covers operations from the front desk to the back office, including reservations, inventory, guest communications, spa, events, food and beverage, and more. The suite provides automation tools and seamless integration with existing technology ecosystems, helping hoteliers maximize property potential and profitability.

What is Optima PMS and how does it help hotel operations?

Optima PMS is an all-in-one property management system within the Priority suite. It simplifies daily hotel operations by automating tasks such as reservations, inventory management, and guest communications. Optima PMS enables hotel staff to focus more on guest experience by reducing manual administrative work, improving efficiency, and supporting features like direct bookings, rate management, and real-time calendar synchronization.

How does Priority Hospitality Management support direct bookings and revenue growth?

Priority's Optima solution empowers hoteliers to offer a seamless direct booking experience for guests, reducing reliance on third-party booking sites. This allows hotels to control the booking process, provide a more convenient experience for guests, and increase their bottom line by minimizing commission fees and maximizing direct revenue.

What types of properties are supported by Priority Hospitality Management solutions?

Priority Hospitality Management solutions support a wide range of property types, including boutique hotels, business hotels, hotel chains and groups, hostels, independent hotels, and resorts. Each category benefits from tailored management tools and automation features to address their unique operational needs.

How does Priority Hospitality Management integrate with travel technology and online travel agencies?

Priority Hospitality Management connects with major online travel agencies such as Expedia and Booking.com, as well as local tourism agents and channel managers. Through the Priority Marketplace, properties can expand their reach, synchronize reservations calendars, adjust rates and restrictions, and analyze reservation segmentation to make data-driven decisions for revenue optimization.

Guest Experience & Operational Efficiency

How does Priority Hospitality Management improve the guest experience?

Optima's integrated approach enables hotel staff to work more efficiently, reducing wait times and improving service quality. Features like guest apps and AI chatbots automate administrative tasks such as check-ins, allowing staff to focus on delivering personalized guest experiences across departments.

Customer Success Stories

Are there real-world examples of hotels benefiting from Priority Hospitality Management?

Yes. For example, Kfar HaNokdim reported that Priority's platform upgrades, including an AI chatbot and guest app, eliminated administrative tasks and allowed staff to focus on guest experience. TOA Hotel & Spa noted that Optima provided clear communication and up-to-date information, enabling the team to prioritize guest service. Prima Hotels described Optima PMS as a growth partner. Read the Kfar HaNokdim case study, TOA Hotel & Spa case study, and Prima Hotels case study for more details.

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Hospitality management

Next-Gen Property Management Software

Say goodbye to disparate systems and hello to unified, guest-centric hotel management, from the front desk to the back office.

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Redefine traditional hospitality management

The Priority Hospitality Management Suite provides a comprehensive range of solutions and automation tools to assist hoteliers in unlocking the full potential of their properties. With unparalleled flexibility and seamless integration with existing tech ecosystems, the Priority platform empowers property managers with the necessary tools to cover all aspects of property management operations, from A to Z.

Take your property to the next level with Optima PMS

Simplify your daily operations with cutting-edge all-in-one PMS solution and easily manage and automate everything from reservations and inventory to guest communications. Free up valuable time and resources to focus on what matters most – providing exceptional guest experiences.

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Connect to a world of travel Tech through Priority Marketplace

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Boost Your Revenue with Direct Bookings

Optima by Priority empowers property managers and hoteliers with a seamless booking experience for their guests, reducing reliance on third-party booking sites. By taking control of their booking process, hoteliers can ensure a more convenient and cost-effective experience for their guests, while increasing their bottom line.

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Maximize your reach

By connecting to major online travel agencies such as Expedia and Booking.com, Priority allows you to increase your property's exposure and revenue. Not only that, but you can also connect with local tourism agents, implement a branded booking engine on your hotel's website, and connect with channel managers to expand your reach even further. Optima allows you to synchronize your reservations calendar, easily adjust rates and restrictions, analyze reservations segmentation and make data-driven decisions to further boost your revenue.

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Improved guests' experience

Optima's comprehensive approach to front office management doesn't just benefit hotel managers—it also improves the guest experience. With Optima, hotel staff can work more efficiently, reducing wait times and improving service quality. This translates to a better overall experience for hotel guests, who will appreciate the improved working process in different departments.

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Categories

Boutique Hotels Management

Boutique hotels management

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Business Hotels Management

Business hotels management

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Hotel Chains And Groups Management

Hotel chains and groups management

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Hostels Management

Hostels management

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Independent Hotels Management

Independent hotels management

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Resorts Management

Resorts management

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Boutique Hotels Management

Boutique hotels management

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Business Hotels Management

Business hotels management

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Hotel Chains And Groups Management

Hotel chains and groups management

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Hostels Management

Hostels management

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Independent Hotels Management

Independent hotels management

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Resorts Management

Resorts management

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Hospitality Management Solutions

Elevate your hotel's operations to the next level with Priority's all-in-one suite of Property management solutions. Our comprehensive set of tools enables seamless management of all hospitality aspects, from reservations and customer service to spa, events, food and beverage, and more, simplifying everyday administrative tasks and enhancing your property's overall profitability.

Optima PMS
Optima Cloud PMS
Channel Manager
Marketplace
Spa Management
POS
Event Management
CRM
Booking Engine
Guest Service Management
Mobile PMS
Guests Mobile App

Case study

Kfar Hanokdim Centralizes Its System And Improves Operations And Guest Experience With Optima Pms
Kfar HaNokdim case study

“What I like the most about Priority is that they constantly upgrade the platform with new features that we can use like an AI chatbot and a guest app. This eliminates all of our administrative tasks so that we can focus on our guests and improve the quality of their experience instead of dealing with check-ins and other cumbersome processes.”

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From Bookings To Housekeeping: How Optima Pms Keeps Toa Hotel &Amp; Spa In Sync
TOA Hotel & Spa case study

“Optima has made my life easier. Everything is pretty much at your fingertips every morning. The team benefits from clear communication and up-to-date information, allowing them to focus more on guest experience and less on manual coordination.”

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Optima Pms: The Growth Partner Behind Prima Hotels Greece'S Success
Prima Hotels case study

“Optima PMS has been a growth partner for us.”

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Related resources

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Hotel booking engine guide: Key features, benefits, and how to choose the right one

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What is hotel PMS software?

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Hotel Channel Manager Software
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What is hotel channel manager software?

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