Description
The ideal candidate has in-depth field marketing experience for software companies and brand awareness development.
Responsibilities
- Develop and implement regional marketing plans to meet the regional marketing and sales strategy.
- Develop and implement the regional channel marketing activities.
- Research and plan marketing initiatives to increase brand recognition.
- Lead Regional Communications Activities, including public relations and the creation of case studies.
- Organize and manage local events, including trade shows, seminars, and webinars.
- Collaborate with the demand generation team to optimize the regional campaigns, including playing a hands-on role in generating relevant content, email marketing, landing pages, etc.
- Facilitate Cross-functional meetings across teams, including sales, product and marketing, to gather insight and feedback to support development of campaign strategies.
- Liaise closely with the global CMO, located outside of the United States.
- Oversee and Administer the regional marketing budget.
- Manage local vendor relationships, such as production, video and graphic design companies
- Ensure Timely and Quality Delivery of all marketing activities, meeting set timelines and deliverables.
- Analyze and Review KPI performance and pipeline contribution to align marketing activities with identified opportunities and to demonstrate the impact of marketing.
Requirements:
- A minimum of 3-5 years' experience in a field marketing role.
- Experience working in a global software or high-tech company.
- Experience in collaborating and enabling channel partners.
- Proven track record of executing successful field marketing campaigns and events.
- Strong knowledge of brand development.
- Experience in managing outsourced vendors (design, video, event contractors, etc.).
- Knowledge of marketing automation (Hubspot) – An advantage.
- Budget planning experience and proficiency in building reports
- Strong marketing operational and analytical skills.
- Excellent communication skills.
- Knowledge of ERP systems and/or Retail – An advantage.
- A bachelor’s degree in business, marketing, communication, or a related field.