Field Marketing Manager

Description

The ideal candidate has in-depth field marketing experience for software companies and brand awareness development.

Responsibilities

• Develop and implement regional marketing plans to meet the regional marketing and sales strategy.
• Develop and implement the regional channel marketing activities.
• Research and plan marketing initiatives to increase brand recognition.
• Lead Regional Communications Activities, including public relations and the creation of case studies.
• Organize and manage local events, including trade shows, seminars, and webinars.
• Collaborate with the demand generation team to optimize the regional campaigns, including playing a hands-on role in generating relevant content, email marketing, landing pages, etc.
• Facilitate Cross-functional meetings across teams, including sales, product and marketing, to gather insight and feedback to support development of campaign strategies.
• Liaise closely with the global CMO, located outside of the United States.
• Oversee and Administer the regional marketing budget.
• Manage local vendor relationships, such as production, video and graphic design companies
• Ensure Timely and Quality Delivery of all marketing activities, meeting set timelines and deliverables.
• Analyze and Review KPI performance and pipeline contribution to align marketing activities with identified opportunities and to demonstrate the impact of marketing.

Requirements:

• A minimum of 3-5 years' experience in a field marketing role.
• Experience working in a global software or high-tech company.
• Experience in collaborating and enabling channel partners.
• Proven track record of executing successful field marketing campaigns and events.
• Strong knowledge of brand development.
• Experience in managing outsourced vendors (design, video, event contractors, etc.).
• Knowledge of marketing automation (Hubspot) – An advantage.
• Budget planning experience and proficiency in building reports
• Strong marketing operational and analytical skills.
• Excellent communication skills.
• Knowledge of ERP systems and/or Retail – An advantage.
• A bachelor’s degree in business, marketing, communication, or a related field.