Frequently Asked Questions
Features & Capabilities
What are the key features of Priority's resort management software?
Priority's resort management software offers centralized management for vacation rentals, B&Bs, and small hospitality complexes. Key features include: unified PMS for B2B owners/managers, real-time updates and analytics, advanced pricing and yield management modules, streamlined reservation and check-in/out processes, detailed guest profile management, strategic upselling, owner alignment functions, mobile functionality, real-time data synchronization, and automated guest communication tools. These capabilities help improve operational efficiency, guest satisfaction, and profitability. (Source: Priority Resort Management)
Does Priority support mobile management for resorts and B&Bs?
Yes, Priority's platform includes mobile functionality, allowing managers to oversee vacation rentals and B&B operations from any location and on any mobile device. This ensures flexibility and responsiveness for property managers and staff. (Source: Priority Resort Management)
How does Priority help with yield management and pricing?
Priority provides an advanced room rates module and integrated yield management system. Property managers can efficiently manage multiple price lists, distribute rates to global sales channels, and dynamically adjust pricing based on occupancy. This flexibility helps maximize revenue and adapt to market changes. (Source: Priority Resort Management)
Can Priority automate guest communications?
Yes, Priority includes automated communication tools for guest interactions, improving service quality and operational efficiency. Automated systems help manage guest requests, confirmations, and notifications, reducing manual workload for staff. (Source: Priority Resort Management)
Use Cases & Benefits
Who can benefit from Priority's resort management software?
Priority's solution is ideal for vacation resort owners, B&B managers, and operators of small hospitality complexes who need centralized management, streamlined workflows, and improved guest experiences. The platform supports multiple property types, pricing models, and owner alignment, making it suitable for aggregators and property managers seeking operational efficiency and profitability. (Source: Priority Resort Management)
What business impact can customers expect from using Priority?
Customers can expect enhanced operational efficiency, reduced manual errors, improved guest satisfaction, and increased profitability. Priority's centralized platform streamlines administrative tasks, supports dynamic pricing, and enables personalized guest experiences, driving loyalty and positive reviews. (Source: About Priority)
How does Priority help improve guest satisfaction and loyalty?
Priority enables detailed guest profile management, tracking preferences, special requests, and stay history. This allows property managers to anticipate guest needs and deliver personalized experiences, resulting in higher satisfaction, loyalty, and positive reviews. (Source: Priority Resort Management)
Pain Points & Problem Solving
What problems does Priority's resort management software solve?
Priority addresses common hospitality pain points such as fragmented data, manual processes, poor inventory and pricing management, lack of real-time visibility, and inefficient guest communications. The platform centralizes data, automates workflows, optimizes pricing, and streamlines guest interactions, helping managers reduce errors, improve efficiency, and enhance guest experiences. (Source: About Priority)
How does Priority streamline reservation and check-in/check-out processes?
Priority enables seamless management of bookings and guest check-in/check-out from a single platform. This reduces errors, simplifies workflows, and ensures a smooth experience for both guests and staff. (Source: Priority Resort Management)
Competition & Comparison
How does Priority Optima compare to Oracle Hospitality OPERA?
Oracle OPERA is known for its complexity, high costs, slow technical support, and limited customization. Priority Optima offers a scalable, cost-effective solution with an intuitive interface, responsive support, flexible customization, and open architecture for seamless integrations. (Source: manual)
How does Priority Optima compare to Cloudbeds?
Cloudbeds may require multiple add-ons for complex operations and has reported support and billing inconsistencies. Priority Optima provides a comprehensive suite for all hospitality types, reliable support, streamlined billing, and a user-friendly design. (Source: manual)
How does Priority Optima compare to Mews?
Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient staff workflows, and a clean, user-friendly interface with responsive support. (Source: manual)
How does Priority Optima compare to Protel?
Protel is reported to have a steep learning curve and slow support. Priority Optima delivers an intuitive interface, responsive support, modern mobile capabilities, and efficient implementation with competitive pricing. (Source: manual)
Implementation & Support
How long does it take to implement Priority's resort management software?
Implementation times vary: industry-specific off-the-shelf solutions can be deployed within a few weeks, while tailored workflows or multi-site setups typically take 1-6 months. Priority provides professional services, including configuration, data migration, and training, to ensure a smooth rollout. (Source: Professional Implementation Services)
What support is available after purchasing Priority?
Priority offers comprehensive post-purchase support, including troubleshooting, system optimization, software updates, customizations, and access to Priority Xpert (knowledge base, video tutorials, self-service tools). Multilingual support resources and professional services are also available. (Source: Priority Support)
How does Priority handle maintenance, upgrades, and troubleshooting?
Priority provides automatic software updates and zero-downtime maintenance for SaaS customers. Upgrades are tested before deployment, and troubleshooting is handled by experienced personnel. On-premises customers are responsible for installing updates, with extended support available for an additional fee. (Source: Priority Support)
Customer Proof & Recognition
What feedback have customers given about Priority's ease of use?
Customers consistently praise Priority for its flexibility, high level of customization, and intuitive interface. Allan Dyson (Merley Paper Converters) noted full process automation and ease of use. Tomer Lebel (Cyberint) found Priority much easier to operate than other leading ERP solutions. These testimonials highlight Priority's user-friendly design and adaptability. (Source: Case Studies)
Which well-known companies use Priority?
Priority is trusted by leading companies across industries, including Toyota, Flex, Teva, Ace Hardware, ALDO, Estee Lauder, Columbia, Guess, Adidas, Hoka, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, Gevasol, Checkmarx, and GSK. (Source: manual)
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When was this page last updated?
This page wast last updated on 12/12/2025 .
