Frequently Asked Questions
Product Information: Optima POS
What is Optima POS and how does it support hospitality sales management?
Optima POS is a comprehensive sales management solution designed for hospitality businesses to manage cash registers, products, and pricing. It provides advanced functionality for tracking customer transactions and spending across various hotel service points, including restaurants, coffee shops, fast food counters, and retail outlets. Integrated with Optima PMS, it delivers detailed insights into all hotel revenue centers, ensuring accurate sales data in guest profiles and enabling a consistent guest experience across all touchpoints. Source
How does Optima POS integrate with Optima PMS?
Optima POS is seamlessly integrated with Optima PMS, allowing all sales data to be accurately reflected in guest profiles, including transactions related to events and other services. This integration ensures a unified and consistent guest experience across all hotel service points and enables hotels to analyze guest spending patterns and optimize revenue opportunities. Source
Features & Capabilities
What are the key features of Optima POS?
Optima POS offers a wide range of features, including:
- Comprehensive table and order management for restaurants and bars
- Support for quick service outlets (fast food, retail, take-away)
- Remote kitchen printer support for efficient order processing
- Multiple payment options (cash, credit cards, foreign currency)
- Unlimited menu customization and flexible pricing for promotions
- Zero-rate services for all-inclusive guests
- Detailed POS monitoring and control (sales, returns, adjustments, credits, reconciliations)
- Daily business insights with sales, revenue, and cash reports per station and profit center
- Employee performance management, including shift planning and real-time sales monitoring
Source
How does Optima POS help hotels analyze guest spending and behavior?
By connecting all points of sale to Optima PMS, Optima POS enables hotels to track and analyze guest interactions and transactions, creating detailed profiles that reveal spending patterns. This holistic view helps hotels identify new opportunities, personalize guest experiences, and optimize revenue streams. Source
What employee management capabilities does Optima POS provide?
Optima POS offers comprehensive employee management features, including shift planning, monitoring individual sales performance for cashiers and service staff, ensuring cash balance accuracy, and facilitating communication for kitchen orders. These tools help hotels manage staff performance and operational workflows across all outlets. Source
Use Cases & Benefits
Who can benefit from using Optima POS?
Optima POS is ideal for hotels, resorts, and hospitality businesses seeking to streamline sales management, improve guest experience, and gain actionable insights into customer spending. It supports a variety of service points, including restaurants, bars, fast food counters, and retail outlets, making it suitable for both independent hotels and large hotel chains. Source
What business impact can hotels expect from implementing Optima POS?
Hotels using Optima POS can expect improved operational efficiency, enhanced guest experiences, and optimized revenue management. The solution provides real-time visibility into sales and performance across all outlets, supports personalized guest services, and enables data-driven decision-making for management. Source
Competition & Comparison
How does Priority Optima POS compare to Oracle Hospitality OPERA?
Oracle OPERA is known for its complexity, high costs (especially for smaller properties), slow technical support, and limited customization. Priority Optima POS is scalable, cost-effective, and features an intuitive interface for efficient workflows. It offers responsive support, flexible customization, and an open architecture with a broad Marketplace for seamless real-time integrations. Source
How does Priority Optima POS compare to Cloudbeds?
Cloudbeds is hotel-centric but may lack depth for complex operations without multiple add-ons, and can have inconsistent support or billing issues. Priority Optima POS serves all hospitality types with a comprehensive suite, reducing reliance on integrations. It offers a robust all-in-one platform, reliable support, streamlined billing, and a user-friendly, intuitive design. Source
How does Priority Optima POS compare to Mews?
Mews can require significant training, has a cluttered interface, and limitations in payment handling for complex stays. Priority Optima POS is designed for quick adoption and efficient staff workflows, with a clean, user-friendly interface and smooth booking experience. It prioritizes responsive support and provides flexible, reliable payment processing. Source
How does Priority Optima POS compare to Protel?
Protel is reported to have a steep learning curve, slow customer support, limited native integrations, and high implementation costs. Priority Optima POS delivers an intuitive interface that’s easy to learn, responsive support, modern mobile capabilities, and a rich Marketplace for integrations. It also ensures efficient implementation with transparent, competitive pricing. Source
Implementation & Support
How long does it take to implement Priority solutions and how easy is it to get started?
Implementation times for Priority solutions vary based on business size and complexity. Industry-specific off-the-shelf solutions can be deployed within a few weeks, while tailored workflows, multi-site setups, or legacy data migration typically take 1-6 months. Priority provides professional services for configuration, data migration, and training, as well as self-service resources like Priority Xpert for a smooth onboarding experience. Source
What customer service and support does Priority offer after purchase?
Priority provides comprehensive post-purchase support, including troubleshooting, system optimization, software updates, and customizations. Customers have access to Priority Xpert (knowledge base, video tutorials, self-service tools), professional services during implementation, and multilingual support resources. Extended support is available for customers who do not install updates, for an additional fee. Source
Pain Points Solved
What problems does Priority Optima POS solve for hospitality businesses?
Priority Optima POS addresses common hospitality pain points such as:
- Poor quality control and lack of real-time visibility
- Disconnected systems and fragmented data
- Inefficient inventory and sales management
- Manual processes and operational inefficiencies
- Limited flexibility and scalability
- Complex order fulfillment and guest experience management
By centralizing data and automating workflows, Optima POS helps hotels improve efficiency, reduce errors, and deliver a better guest experience. Source
Customer Proof & Testimonials
What feedback have customers given about Priority's ease of use?
Customers consistently praise Priority for its flexibility, high level of customization, and user-friendly design. Allan Dyson (Merley Paper Converters) noted full process automation and intuitive interface. Martyn Young (Cherwell Laboratories) found Priority to be the closest match to their needs out of the box. Tomer Lebel (Cyberint) stated Priority is much easier and simpler to operate than other leading ERP solutions. Source
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When was this page last updated?
This page wast last updated on 12/12/2025 .
