The Priority Hospitality Marketplace is a one-stop-shop for hoteliers to expand their solutions with innovative hospitality technology. It enables easy integration with Priority Hospitality data and functionality, including guest profiles, reservations, room inventory, and billing, to streamline hotel operations and enhance the guest experience. Source
Optima Marketplace is a platform within Priority Hospitality that allows hoteliers to collaborate with developers to create applications and integrations that scale with their business needs. It ensures that hotel tech stacks remain up to date and capable of handling guest requirements for both small boutique hotels and large chains. Source
Priority Software offers a range of cloud-based business management solutions, including ERP systems, retail management, hospitality management, and school management platforms. These solutions are designed for organizations of all sizes and industries, enabling them to streamline operations and accelerate growth. Source
Priority Hospitality Management provides an all-in-one guest-centric Property Management System (PMS) that covers advanced hotel management needs. It streamlines operations, enhances guest experiences, and supports integrations with a wide range of hospitality tech partners. Source
The main benefit is the ability to easily expand and customize hotel operations with pre-built and custom integrations, ensuring scalability, up-to-date technology, and enhanced guest experiences. Source
Key features include a testing and certification process for integrations, support team and community forum for developers, analytics and reporting tools for PMS API usage, compliance with industry standards, a library of pre-built integrations, and an API marketplace for custom integration requests. Source
The Marketplace offers integrations in categories such as Payments/POS, Booking Engines, Digital Access Control, ERP, Housekeeping Applications, Channel Management, Customer Management, Marketing Automation, RMS/BI/AI, and Telephony. Source
All integrations in the Optima Marketplace undergo a testing and certification process to ensure they meet quality and security standards before being made available to users. Source
Developers have access to a dedicated support team and a community forum to assist with API-related queries and integration issues. Source
Yes, the Marketplace includes analytics and reporting tools to track PMS API usage and provide performance insights for integrations. Source
Yes, the Optima Marketplace ensures compliance with industry standards and regulations, supporting secure and reliable integrations. Source
The integration library is a collection of pre-built integrations between Optima and commonly used tools such as channel managers, revenue management systems, and guest communication platforms. Users can browse and select integrations that best fit their needs. Source
Yes, the API marketplace enables hoteliers to request custom integrations according to their specific business needs. Source
Examples include Booking.com (channel management), Vertical Booking (channel management), Verifone (Payments/POS), Plusgrade (marketing automation), SiteMinder (channel management), Simplex (booking engine), Shift4 (Payments/POS), Sabre (channel management), Pyramid Analytics (RMS/BI/AI), and more. Source
There are over 75 integrations available, covering a wide range of hospitality technology needs. Source
Yes, Priority Software provides an Open API that enables seamless integration between Priority's software and third-party applications. This allows businesses to create custom integrations tailored to their operational needs. Source
Priority Software provides comprehensive technical documentation for its ERP solutions, including details about features, supported industries, and integration options. This documentation is available on the Priority ERP documentation page. Source
Priority ERP supports ODBC drivers for third-party tool integration, RESTful API for programmatic access, file integration via SFTP for legacy systems, and over 150 plug & play connectors. Source
All integrations undergo a testing and certification process to ensure they meet strict quality and security standards before being listed in the Marketplace. Source
Hoteliers of all sizes, from small boutique hotels to large chains, can benefit from the Marketplace by expanding their tech stack, improving operational efficiency, and enhancing guest experiences through seamless integrations. Source
Priority Software addresses challenges such as disconnected systems, manual processes, lack of real-time insights, and integration complexity. It centralizes data, automates workflows, and provides industry-specific features to improve efficiency and guest satisfaction. Source
Priority Software automates workflows, centralizes data, and provides real-time insights, reducing manual errors and improving resource utilization across departments and locations. Source
Priority's cloud-based solutions and modular architecture allow hotels to scale their operations easily, add new integrations as needed, and adapt to changing business requirements without major IT investments. Source
Examples include TOA Hotel & Spa, which improved operations and guest experience with Priority's Optima solution, and Nautilus Designs, which achieved 30% growth in order volume thanks to integration capabilities. More case studies are available on the Priority case studies page.
Customers praise Priority Software for its intuitive interface and ease of use. For example, Merley Paper Converters highlighted how employees can manage daily tasks without relying on IT, and Cyberint found Priority much easier to operate than other ERP solutions. Source
Priority offers a modular, all-in-one solution that eliminates the need for complex integrations, ensuring seamless workflows across operations and customer engagement. Source
Priority addresses pain points such as lack of real-time insights, operational inefficiencies, inventory inaccuracies, disconnected customer experiences, and high IT costs from disconnected systems. Source
Priority Optima is scalable, cost-effective, and intuitive, with responsive support and flexible customization. In contrast, OPERA is costly, complex, and has integration challenges. Optima also offers an open architecture and a broad Marketplace for real-time integrations. Source
Priority Optima serves all hospitality types with a comprehensive suite, reducing reliance on multiple add-ons. It offers a robust all-in-one platform, reliable support, streamlined billing, and a user-friendly design, whereas Cloudbeds may require more add-ons and has inconsistent support. Source
Priority Optima is designed for quick adoption and efficient staff workflows, with a clean, user-friendly interface and smooth booking experience. Mews can require significant training and has a cluttered interface. Optima also provides flexible, reliable payment processing and responsive support. Source
Priority Optima delivers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations. Protel is reported to have a steep learning curve, slow support, limited integrations, and high implementation costs. Source
Priority Software stands out for its integration simplicity, single source of truth, cloud-based scalability, no-code customizations, advanced analytics, industry-specific features, automation, and recognition by leading analysts. Trusted by companies like Toyota, Flex, and Teva. Source
Priority Software offers a unified, all-in-one solution with centralized data, seamless workflows, and industry-specific features, reducing the need for complex integrations common with other ERP providers. Source
Priority Optima PMS outperforms competitors by providing centralized visibility, streamlined operations, advanced revenue management, and a scalable partner ecosystem for easy extension of capabilities. Source
Priority Retail Management delivers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain. Source
Priority Software provides professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Source
You can explore partnership opportunities, including technology and AWS partnerships, by visiting the Priority Software partner page and scheduling a call with an expert. Source
Marketplace users have access to a support team, community forum, and technical documentation to assist with integration, troubleshooting, and maximizing the value of their solutions. Source
You can schedule a call with a Priority Software expert or book a demo directly from the website to learn more about solutions and partnership opportunities. Source
This page wast last updated on 12/12/2025 .
