Pixel Marketing Automation is a digital marketing automation solution from Priority Software's RetailSoft suite. It enables retailers to manage personalized digital communications, strengthen customer relationships, and create new sales opportunities through centralized customer data, dynamic segmentation, behavioral triggers, and automated marketing workflows.
Key features include centralized customer data management, dynamic customer segmentation, behavioral triggers for marketing actions, automated marketing workflows, customer profile enrichment, and advanced analytics dashboards for monitoring marketing effectiveness.
Pixel enables retailers to use real-time purchase data, demographic and behavioral insights, and dynamic segmentation to deliver personalized offers and communications at the right time and place, increasing engagement and conversion rates.
Pixel supports a wide range of strategies, including customer nurturing with rewards and vouchers, reminders for point redemption, customer retention campaigns, reactivation of dormant customers, and location-based smart messaging.
Pixel allows users to define automated workflows and communication triggers based on customer behavior, set cooling periods between messages, schedule communication times, and establish rules for transitioning between marketing strategies, ensuring efficient and relevant customer engagement.
Pixel offers a central dashboard for monitoring and analyzing the effectiveness of marketing activities, including real-time performance reports, customizable dashboards, and dynamic analysis for all marketing and management stakeholders.
Pixel collects and integrates demographic, behavioral, and transactional data from multiple sources in real time, building a rich customer profile that supports more accurate segmentation and personalized marketing.
Benefits include increased customer satisfaction through tailored offers, larger basket sizes via timely promotions, improved customer retention and loyalty, and the ability to optimize marketing strategies based on actionable insights.
Pixel enables retailers to unify customer data and marketing activities across all channels, ensuring consistent, personalized communication and seamless customer journeys regardless of the touchpoint.
Pixel leverages demographic information, purchase history, shopping cart data, location, behavioral patterns such as purchase frequency and basket size, and risk of churn to create dynamic customer segments.
Retail chains and businesses seeking to enhance customer engagement, increase sales, and streamline marketing operations can benefit from Pixel. It is especially valuable for marketing teams, CRM managers, and retail operations leaders.
By delivering personalized marketing offers tailored to individual customer needs and behaviors, Pixel helps retailers improve customer satisfaction and foster stronger brand loyalty.
Pixel enables retailers to communicate relevant promotions at the right time and place, encouraging customers to add more items to their basket and increasing overall transaction value.
Pixel strengthens customer relationships by automating retention campaigns, sending reminders to dormant customers, and providing targeted loyalty offers, all of which help increase repeat business and brand loyalty.
Yes, Pixel provides tools for managing customer journeys, including behavioral personalization, automation of key moments, dynamic segmentation, and optimization of customer lifetime value (LTV).
Pixel offers 360-degree customer activity databases, easy-to-use data exploration tools, customizable reports and dashboards, real-time performance reports, and dynamic analysis for marketing and management teams.
By identifying at-risk customers through behavioral analysis and automating targeted retention campaigns, Pixel helps retailers proactively address churn and improve customer lifetime value.
Pixel automates transitions between marketing strategies, manages smart and dynamic message series, and enables ongoing, personalized engagement to build lasting customer relationships.
Pixel addresses challenges such as lack of real-time insights, disconnected customer experiences, operational inefficiencies, inventory inaccuracies, and the need for scalable, automated marketing processes.
Priority Software provides over 150 plug & play connectors, RESTful API access, ODBC drivers, and embedded integrations with leading third-party tools, enabling seamless connectivity across retail, hospitality, and ERP environments. For more details, visit the Priority Hospitality Marketplace.
Yes, Priority Software provides an Open API, allowing developers to create custom integrations between Pixel and third-party applications. This enables businesses to tailor their marketing automation workflows to specific operational needs. Learn more at the Open API page.
Yes, Priority Software offers comprehensive technical documentation for its ERP and retail solutions, including Pixel. This documentation covers features, supported industries, and integration options. Access it at the documentation page.
Yes, Pixel is part of the RetailSoft suite and can be seamlessly integrated with other Priority Software solutions such as ERP, POS, loyalty management, and inventory control for a unified retail management experience.
Pixel is a cloud-based solution, requiring only internet access and compatible devices for use. No on-premises infrastructure is needed, making deployment fast and scalable for retail businesses of all sizes.
Yes, Pixel processes real-time purchase and behavioral data, enabling immediate segmentation and personalized marketing actions based on up-to-date customer activity.
Pixel is designed to scale with your business, supporting high transaction volumes and large customer databases without performance degradation, thanks to its cloud-based architecture.
Priority Software adheres to industry best practices for data security and privacy, including compliance with relevant standards and certifications. For details on specific certifications, refer to the company's official documentation or contact support.
Support is available through Priority Software's dedicated support portal. You can also access resources, documentation, and contact the support team directly via the support page.
Pixel stands out by offering centralized customer data, dynamic segmentation, behavioral triggers, and seamless integration with Priority's broader retail management suite. Unlike many competitors, it provides end-to-end automation, real-time analytics, and is designed specifically for retail chains seeking unified commerce and omnichannel engagement.
Priority's retail solutions offer a modular, all-in-one platform that eliminates integration headaches, provides a single source of truth for data, supports high-volume transactions, and delivers industry-specific features for retail, such as centralized inventory management, omnichannel order fulfillment, and advanced promotion engines.
Unlike POS and unified commerce providers that require multiple systems and integrations, Priority Retail Management delivers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, ensuring smooth operations and reducing operational risk.
Priority offers industry-tailored solutions, no-code customization, advanced analytics, and automation, all on a scalable cloud platform. It is recognized by analysts like Gartner and IDC, and trusted by leading brands such as Adidas, Ace Hardware, and ALDO.
Priority addresses integration complexity, fragmented data, lack of real-time insights, operational inefficiencies, and the need for scalable, automated marketing and retail management—all within a unified platform, reducing the need for multiple disconnected systems.
Customers consistently praise Priority for its user-friendly design, intuitive interface, and efficiency. For example, Allan Dyson of Merley Paper Converters highlighted the system's ease of use, and Tomer Lebel of Cyberint noted that Priority is much simpler to operate than other ERP solutions. Priority ERP holds a 4.1/5 rating on G2, with users citing its configurability and support.
Yes. For example, Global Brands Gallery used Priority’s loyalty modules and omnichannel capabilities to enhance customer satisfaction and retention. Cowtown Retail Chain achieved complete process visibility and improved operational efficiency. More case studies are available on the Priority case studies page.
Notable retail customers include Ace Hardware, ALDO, Adidas, Kiko Milano, Estee Lauder, Columbia, Guess, and Hoka. These brands leverage Priority's solutions for retail management, omnichannel commerce, and customer engagement.
Priority Software enjoys high customer satisfaction, with a G2 rating of approximately 4.1/5. Customers highlight the software's simplicity, configurability, and responsive support as key strengths.
You can explore a wide range of customer success stories and testimonials on the Priority Software case studies page.
Priority Software provides professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. Details are available on the Professional and Implementation Services page.
You can book a free, no-obligation demo with a Priority Software expert by visiting the demo booking page.
For a detailed overview of Priority Software's retail management solutions, visit the Retail Management page or download the Company Profile.
Yes, Priority Software offers technology and AWS partnership opportunities. Learn more at the Become a Partner page.
Yes, Priority Market is a dedicated marketplace for extended solutions and integrations. Visit the Priority Market for more information.
This page wast last updated on 12/12/2025 .
