Frequently Asked Questions
Product Information & Overview
What is Priority Software's hospitality management solution?
Priority Software's hospitality management solution is a comprehensive, guest-centric platform designed to manage all aspects of hotel and property operations. It provides a unified system covering front desk, reservations, inventory, guest communications, and back office, enabling hoteliers to streamline workflows and deliver exceptional guest experiences. Learn more.
Which products are included in Priority's hospitality management suite?
The suite includes Optima PMS (cloud and on-premise), Optima CRM, Optima Marketplace, Optima POS, Optima Event Management, Optima Anywhere, Channel Manager, Optima Service Center, and Spa Management modules. Each module addresses a specific operational need, from guest management to event coordination and spa operations. See full list.
What types of hospitality businesses can use Priority's solutions?
Priority's hospitality solutions are suitable for hotels, hotel chains, hostels, vacation resorts, independent hotels, vacation rentals, B&Bs, and spa facilities. The platform is designed to scale from small independent properties to large multi-property groups. Details here.
How does Priority's hospitality management system help hotels redefine traditional management?
Priority provides a wide range of automation tools and flexible integrations, allowing hotel owners to manage all operational activities from A to Z. The system simplifies daily administrative tasks, increases profitability, and enables hoteliers to focus on guest experience rather than manual processes. Read more.
What is Optima PMS and what are its main benefits?
Optima PMS is a central property management system that automates all hotel workflows—from reservations and inventory to guest communications. It saves time and resources, allowing staff to focus on delivering outstanding guest service. More on Optima PMS.
How does Priority's direct booking engine increase hotel profitability?
Priority's direct booking engine gives hotel managers greater control over reservations, reduces reliance on external booking sites, and creates a more convenient and cost-effective booking experience for guests, ultimately increasing profitability. Learn more.
How does Priority help hotels increase their online exposure?
Priority integrates with leading online booking platforms like Expedia and Booking.com, as well as local travel agents and branded booking engines. This increases hotel visibility, enables easy rate management, and provides analytics for smarter business decisions. Details here.
How does Priority enhance the guest experience?
Priority's Optima solution empowers staff to work more efficiently, reduce wait times, and improve service quality. The result is a better overall guest experience, with streamlined check-in and improved interactions throughout the stay. Read more.
What operational areas can be managed with Priority's hospitality solution?
The system covers reservations, customer service, spa management, event management, food and beverage, and more. It centralizes all daily administrative tasks, helping hotels increase efficiency and profitability. See details.
What categories of properties are supported by Priority's hospitality management?
Supported categories include hostels, business hotels, vacation resorts, vacation rentals, independent hotels, hotel chains, and B&Bs. See all categories.
Features & Capabilities
What automation tools does Priority offer for hospitality management?
Priority provides comprehensive automation tools for reservations, inventory, guest communications, event management, and more. These tools help reduce manual work, minimize errors, and free up staff to focus on guest service. Learn more.
Does Priority support integration with external booking channels?
Yes, Priority integrates with major online booking platforms such as Expedia and Booking.com, as well as local travel agents and additional channel managers, to maximize exposure and revenue. Integration details.
What is the Optima Marketplace and how does it benefit hotels?
Optima Marketplace is a digital ecosystem that allows hotels to connect with a wide range of hospitality technology partners, extending the functionality of the core system with plug-and-play integrations for distribution, guest experience, payments, and more. Explore Optima Marketplace.
How does Priority support event and spa management in hotels?
Priority offers dedicated modules for event management and spa operations, enabling hotels to manage bookings, resources, and guest communications efficiently within the same platform. See modules.
Does Priority offer mobile access for hotel staff?
Yes, Priority provides mobile solutions that allow staff to manage operations, check-in guests, and access key information from anywhere, improving efficiency and guest service. Mobile features.
Can Priority's hospitality solution be customized for different hotel needs?
Yes, the system is highly flexible and can be tailored to the unique requirements of each property, including workflows, integrations, and reporting. Customization info.
What types of integrations are available for Priority's hospitality solution?
Priority offers over 150 plug-and-play connectors, RESTful APIs, ODBC drivers, and SFTP file integration. Key integrations include Webhotelier, Ving Card, Verifone, SAP, SiteMinder, and more. See full list.
Does Priority Software provide an open API for custom integrations?
Yes, Priority Software offers an Open API, enabling seamless integration with third-party applications and custom solutions. API documentation.
Where can I find technical documentation for Priority's hospitality solutions?
Comprehensive technical documentation is available online, covering features, supported industries, and integration options. Access documentation.
Use Cases & Benefits
Who can benefit from using Priority's hospitality management solution?
Hotel owners, general managers, operations managers, front desk staff, event coordinators, and spa managers can all benefit from Priority's unified platform, which streamlines operations and enhances guest satisfaction. See use cases.
How does Priority help hotels improve operational efficiency?
By automating daily tasks, centralizing data, and providing real-time insights, Priority reduces manual work, minimizes errors, and enables faster, more informed decision-making. Efficiency benefits.
How does Priority address common pain points in hotel management?
Priority solves issues like fragmented systems, manual processes, lack of real-time data, and integration headaches by providing a centralized, automated, and flexible platform tailored for hospitality operations. Pain points solved.
Can you share a customer success story using Priority's hospitality solution?
Yes. For example, Kfar Hanokdim reported that Priority's continuous innovation and guest app saved significant administrative time, allowing staff to focus on guest interactions rather than manual check-in processes. Read the case study.
What measurable results have customers achieved with Priority?
Customers have reported faster project turnaround times, improved operational efficiency, and increased guest satisfaction. For example, Air Bearings Limited achieved a 20% improvement in workflows, and Boddingtons Electrical completed data migration and go-live in just 6 weeks. See case studies.
How does Priority help hotels increase revenue?
Priority's direct booking engine, advanced pricing modules, and integration with multiple distribution channels help hotels maximize occupancy, reduce commission costs, and optimize revenue management. Revenue features.
How does Priority support multi-property and hotel chain management?
Priority enables centralized management of multiple properties, with tools for unified reservations, inventory, reporting, and guest data, making it ideal for hotel chains and groups. Multi-property features.
How does Priority help reduce manual administrative work in hotels?
By automating check-in, reservations, billing, and guest communications, Priority significantly reduces manual administrative tasks, freeing staff to focus on guest service and operational improvements. Automation details.
Competition & Comparison
How does Priority Optima compare to Oracle Hospitality OPERA?
Oracle OPERA is known for its complexity, high cost, and integration challenges. Priority Optima offers a scalable, cost-effective, and intuitive solution with responsive support, flexible customization, and an open architecture for seamless integrations. See comparison.
How does Priority Optima compare to Cloudbeds?
Cloudbeds may require multiple add-ons for complex operations and has reported support and billing inconsistencies. Priority Optima provides a comprehensive, all-in-one platform with reliable support, streamlined billing, and an intuitive interface for all hospitality types. More info.
How does Priority Optima compare to Mews?
Mews can have a steep learning curve and interface challenges. Priority Optima is designed for quick adoption, efficient workflows, and a user-friendly interface, with responsive support and flexible payment processing. Comparison details.
How does Priority Optima compare to Protel?
Protel is reported to have a steep learning curve, slow support, and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich marketplace for integrations, with transparent pricing. See comparison.
Why should hotels choose Priority over other hospitality management solutions?
Priority stands out for its integration simplicity, all-in-one modular design, no-code customization, advanced analytics, automation, scalability, and industry-specific features. It is recognized by leading analysts and trusted by global brands. Learn more.
Support & Implementation
What implementation services does Priority offer for hospitality solutions?
Priority provides professional implementation services to ensure smooth onboarding, data migration, and optimal system utilization. Implementation details.
What support options are available for Priority's hospitality customers?
Priority offers comprehensive support, including online resources, documentation, and responsive customer service to assist with any technical or operational issues. Support info.
How quickly can a hotel go live with Priority's hospitality solution?
Implementation timeframes vary by project scope, but case studies show that Priority can deliver rapid go-live, such as Boddingtons Electrical's successful migration and launch in just 6 weeks. Read the case study.
Where can I find more customer stories about Priority's hospitality solutions?
A wide range of customer success stories is available on Priority's website, showcasing real-world results and experiences from hotels and hospitality businesses. See all case studies.
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When was this page last updated?
This page wast last updated on 12/12/2025 .
