Frequently Asked Questions
Features & Capabilities
What are the key features of Priority's Channel Manager for hospitality?
Priority's Channel Manager offers real-time integration with leading online sales engines like Expedia and Booking.com, enabling hotels to increase their online presence and revenue. The system allows easy connection with local travel agents, branded booking engine integration on your website, and seamless connectivity with additional tourism channel managers. Key features include real-time synchronization of booking calendars, easy rate and restriction management, segmentation of bookings for better business decisions, and automated updates across all sales channels to minimize double bookings and data mismatches. The platform also provides a simple and effective reporting interface, two-way OTA connectivity for accurate room availability management, and broad accessibility for all staff members from any location. Source
How does Priority's Channel Manager help maximize hotel revenue?
By connecting your property to major booking engines and enabling unlimited updates across all channels, Priority's Channel Manager ensures that every available room is sold and no booking opportunity is missed. Real-time updates minimize the risk of double bookings and data mismatches, while segmentation and analytics tools help you make informed decisions to optimize pricing and occupancy. Source
Does Priority's Channel Manager support automation and error reduction?
Yes, the Channel Manager automates booking updates and synchronizes data in real time across all channels, reducing manual errors and freeing staff to focus on more profitable activities. Automation helps minimize booking mistakes and ensures accurate room availability. Source
Can Priority's Channel Manager integrate with other hospitality systems?
Priority's Channel Manager is designed for broad and simple integration with other sales channels and hospitality management systems, including branded booking engines and local travel agents. This ensures maximum exposure and seamless operations. Source
Use Cases & Benefits
Who can benefit from Priority's Channel Manager?
Priority's Channel Manager is ideal for hotels, resorts, hostels, vacation rentals, and hospitality groups seeking to expand their online presence, streamline booking management, and maximize occupancy and revenue. It supports both independent properties and chains, offering scalable solutions for various hospitality segments. Source
What business impact can customers expect from using Priority's Channel Manager?
Customers can expect increased exposure to potential guests, higher booking volumes, reduced manual errors, and improved operational efficiency. Real-time data synchronization and automation help maximize occupancy and revenue while freeing staff to focus on guest experience and other value-added activities. Source
Pain Points Solved
What problems does Priority's Channel Manager solve for hospitality businesses?
Priority's Channel Manager addresses common hospitality pain points such as missed bookings, double bookings, data mismatches, inefficient manual processes, and limited online exposure. It centralizes booking data, automates updates, and ensures accurate room availability across all channels, helping businesses avoid lost revenue and operational inefficiencies. Source
How does Priority's Channel Manager help avoid booking errors and maximize occupancy?
The Channel Manager synchronizes booking data in real time across all channels, automates updates, and provides centralized visibility into room inventory and rates. This minimizes the risk of double bookings and ensures that every available room is listed and sold, maximizing occupancy and revenue. Source
Implementation & Ease of Use
How easy is it to implement Priority's Channel Manager?
Priority's Channel Manager is designed for broad and simple integration, allowing quick setup with major booking engines and other sales channels. The intuitive interface and automation features make it easy for staff to learn and operate, minimizing training time and maximizing efficiency. Source
What feedback have customers given about the ease of use of Priority's solutions?
Customers consistently praise Priority's platforms for their flexibility, high customizability, and ease of use. For example, Allan Dyson, Owner of Merley Paper Converters, noted, "With Priority, we fully automated our processes and feel the difference when our products roll off the assembly line." Tomer Lebel, Controller at Cyberint, stated, "Priority is much easier and simpler to understand and operate" compared to other leading ERP providers. These testimonials highlight Priority's intuitive design and user-friendly experience. Source
Support & Maintenance
What support and maintenance options are available for Priority's Channel Manager?
Priority provides comprehensive post-purchase support, including troubleshooting, system optimization, software updates, and customizations. Customers have access to Priority Xpert (knowledge base, video tutorials, self-service tools), professional services for configuration and training, and multilingual support resources. For more details, visit Priority's Support Page.
Competition & Comparison
How does Priority Optima Channel Manager compare to Oracle Hospitality OPERA?
Oracle OPERA is known for its complexity, high cost (especially for smaller properties), slow technical support, and limited customization. Priority Optima Channel Manager is scalable, cost-effective, and offers an intuitive interface for efficient workflows. It emphasizes responsive support, flexible customization, and open architecture for seamless real-time integrations. Source
How does Priority Optima Channel Manager compare to Cloudbeds?
Cloudbeds may require multiple add-ons for complex operations and has reported issues with support and billing. Priority Optima Channel Manager provides a comprehensive suite for all hospitality types, reducing reliance on integrations. It offers reliable support, streamlined billing, and a user-friendly design. Source
How does Priority Optima Channel Manager compare to Mews?
Mews can require significant training and has a cluttered interface. Priority Optima Channel Manager is designed for quick adoption, efficient staff workflows, and a clean, user-friendly interface. It also provides responsive support and flexible, reliable payment processing. Source
How does Priority Optima Channel Manager compare to Protel?
Protel is reported to have a steep learning curve, slow customer support, and limited native integrations. Priority Optima Channel Manager delivers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations, ensuring efficient implementation and competitive pricing. Source
Customer Proof & Recognition
Which notable companies use Priority solutions?
Priority is trusted by leading companies across industries, including Toyota, Flex, Teva, Ace Hardware, ALDO, Estee Lauder, Columbia, Guess, Adidas, Hoka, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, Gevasol, Checkmarx, and GSK. These organizations rely on Priority for scalable, reliable, and innovative business management solutions. Source
Has Priority received industry recognition?
Yes, Priority has been recognized by leading analysts such as Gartner and IDC, and was ranked #1 by TEC in 2025. This recognition highlights Priority's reliability, innovation, and value in the business management software market. Source
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When was this page last updated?
This page wast last updated on 12/12/2025 .
