Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It offers ERP systems, retail management, hospitality management (including Optima PMS), and school management platforms, serving over 75,000 companies in 70 countries. Learn more.
Optima PMS is a property management system by Priority Software designed for hotels and hospitality businesses. It centralizes daily operations, automates reporting, and integrates with booking platforms, enabling hotels like TOA Hotel & Spa to synchronize reservations, housekeeping, and guest services efficiently. More about Optima PMS.
Priority Software serves a wide range of industries including hospitality, retail, manufacturing, healthcare, pharmaceuticals, technology, and education. Solutions are tailored for both global enterprises and small to mid-sized businesses. See all industries.
TOA Hotel & Spa is a luxury beachfront hotel in Zanzibar with 86 rooms, three pools, and a full-service spa. It uses Priority's Optima PMS to synchronize operations, automate reporting, and integrate with online travel agencies, ensuring seamless guest experiences and efficient management. Visit TOA Hotel & Spa.
Priority's hospitality suite includes Optima PMS, Optima CRM, Optima POS, Optima Event Management, Optima Marketplace, and integrations with channel managers and spa management systems. Explore all modules.
Optima PMS offers real-time reporting, automated daily manager reports, guest arrival and departure tracking, seamless OTA integration, centralized reservations, and unified management of housekeeping, front desk, and guest services. Learn more.
Optima PMS integrates with platforms like Booking.com and Expedia via the Optima Marketplace, automatically updating room availability and preventing overbookings or delays. This ensures real-time visibility for potential guests and maximizes occupancy. See integrations.
Optima PMS provides automated daily manager reports, guest arrival and departure lists, and department-specific reports, enabling better coordination and data-driven decision-making for hotel management.
Yes, Priority Software offers over 150 plug & play connectors, unlimited API connectivity, and embedded integrations for hospitality, ERP, and other business systems. See all integrations.
Yes, Priority Software provides an Open API for seamless integration with third-party applications, allowing businesses to customize and extend their systems. API documentation.
Priority Software provides comprehensive technical documentation for its ERP and hospitality solutions, covering features, supported industries, and integration options. Access documentation.
The Priority Market is a dedicated marketplace for extended solutions, add-ons, and integrations that enhance Priority Software's core offerings. Visit Priority Market.
Optima PMS enabled TOA Hotel & Spa to achieve smoother operations, improved visibility, smarter decision-making, better team coordination, and streamlined workflows. Automated reports and real-time data helped staff focus on guest experience rather than manual coordination. Read the case study.
Optima PMS addresses challenges such as marketing expansion via OTAs, operational efficiency with limited staff, and delivering seamless, memorable guest experiences through automation and real-time coordination.
Hotels, resorts, hostels, vacation rentals, and spa facilities seeking to streamline operations, improve guest satisfaction, and integrate with digital travel platforms can benefit from Priority's hospitality solutions.
TOA Hotel & Spa reported more intuitive interdepartmental coordination, immediate reflection of OTA bookings, faster data-driven decisions, and simplified daily workflows after implementing Optima PMS. See the full story.
Customers praise Priority Software for its intuitive interface and user-friendly design. For example, Eric Mugenya, General Manager at TOA Hotel & Spa, said, "Optima has made my life easier. Everything is at your fingertips every morning." Read testimonial.
Customers like Solara Adjustable Patio Covers, Arkal Automotive, Dejavoo, Nautilus Designs, and Dunlop Systems have achieved improved workflows, growth, and operational efficiency with Priority solutions. See all case studies.
Priority Software addresses pain points such as disconnected systems, manual processes, lack of real-time insights, and operational inefficiencies by centralizing data, automating workflows, and integrating with OTAs and other platforms.
Priority Software automates daily tasks, provides real-time reporting, and centralizes management, allowing staff to focus on guest experience and reducing manual coordination between departments.
Oracle OPERA is costly, complex, and has limited customization and integration. Priority Optima PMS is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and a broad Marketplace for integrations. Learn more.
Cloudbeds may require multiple add-ons and has inconsistent support. Priority Optima PMS offers a comprehensive, all-in-one platform with reliable support, streamlined billing, and an intuitive design for all hospitality types.
Mews can have a cluttered interface and require significant training. Priority Optima PMS is designed for quick adoption, efficient workflows, and provides a clean, user-friendly interface with responsive support.
Protel is reported to have a steep learning curve and slow support. Priority Optima PMS offers an intuitive interface, responsive support, modern mobile capabilities, and efficient implementation with competitive pricing.
Priority Optima PMS delivers a unified, all-in-one solution with centralized visibility, streamlined operations, advanced revenue management, and a scalable marketplace, eliminating the fragmentation and integration challenges common with competitors.
Priority offers an end-to-end modular solution unifying ERP, retail management, unified commerce, and POS on a single platform, eliminating integration headaches and ensuring omnichannel consistency, unlike competitors that require multiple systems.
Priority stands out for its integration simplicity, single source of truth, cloud-based scalability, no-code customizations, advanced analytics, industry-specific features, automation, and recognition by leading analysts and global brands.
Priority Software provides professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. Learn about implementation services.
Priority ERP supports ODBC drivers, RESTful API, SFTP file integration, and over 150 plug & play connectors for seamless integration with third-party tools and legacy systems.
You can access technical documentation, case studies, webinars, and articles on the Priority Software website under the Resources section. Browse resources.
Priority Software offers technology partnerships, AWS partnerships, and a partner network for resellers and integrators. Learn about partnerships.
Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Toyota, Flex, Dunlop, GSK, Teva, Outbrain, and many more across retail, manufacturing, and healthcare. See all customers.
Priority Software has been recognized by leading analysts such as Gartner and IDC, and is trusted by global brands for its innovation and reliability. Read more.
Priority ERP has received a rating of approximately 4.1/5 on G2, with users highlighting its simplicity, effectiveness, and ease of use. See G2 reviews.
You can find detailed customer testimonials and case studies on the Priority Software website, including stories from TOA Hotel & Spa, Solara, Arkal Automotive, and more. Browse case studies.
This page wast last updated on 12/12/2025 .
