We're looking for a Field Marketing Manager that will execute and the company's marketing plans in Israel to grow our brand and drive lead generation. The ideal candidate has in-depth field marketing experience for B2B software companies and brand awareness development.
Responsibilities:
- Develop and execute field marketing plans aligned with business objectives, sales priorities, and regional KPIs across Priority's lines of business in Israel.
- Plan and manage local marketing programs designed to increase brand awareness, demand generation, customer engagement, and pipeline.
- Plan and execute trade shows, conferences, customer and partner events, executive events, seminars, roundtables, and webinars, from concept through execution and post-event follow-up.
- Work closely with the sales teams to identify market opportunities, target audiences/accounts, campaign priorities, and lead follow-up activities.
- Develop and execute integrated marketing campaigns in collaboration with the demand generation and digital marketing teams.
- Take a hands-on role in developing campaign messaging, content, email marketing, newsletters, landing pages, social media posts, advertising, and other marketing assets.
- Drive local brand awareness and thought leadership through events, content, PR, social media, partnerships, sponsorships, and other relevant channels.
- Develop customer marketing activities, including customer stories, testimonials, references, and customer engagement programs.
- Work with partners to develop and execute joint marketing and demand generation activities.
- Write clear and effective briefs for internal marketing teams, designers, production companies, agencies, and other suppliers.
- Manage external suppliers, including event production companies, creative agencies, designers, media/PPC agencies, PR agencies, and other marketing vendors.
- Manage marketing budgets and continuously measure campaign performance, event ROI, lead generation, pipeline contribution, and other marketing KPIs, and recommend actions to continuously improve results.
Requirements:
- Minimum 4 years of experience in field marketing, regional marketing, or a similar B2B marketing role, preferably within a high-tech/software company.
- Proven experience planning and successfully executing B2B events, conferences, customer events, webinars, and other field marketing programs.
- Proven experience developing and executing integrated demand generation and brand awareness campaigns.
- Strong understanding of the relationship between marketing activities, lead generation, sales pipeline, and revenue.
- Experience working closely with sales teams in a B2B environment.
- Excellent Hebrew writing and communication skills, with strong English communication skills.
- Strong copywriting and marketing messaging capabilities – a significant advantage.
- Experience managing external agencies and suppliers, including production companies, designers, PPC/media, PR, and creative agencies.
- Analytical and data-driven mindset, with the ability to measure performance, identify insights, and translate them into actions.
- Hands-on experience using AI tools for marketing and a strong interest in adopting new marketing technologies.
- Experience with HubSpot, WordPress, CRM, marketing automation, and analytics platforms – an advantage.
- Bachelor's degree in marketing, Business, Communications, or related field.
- Knowledge of AI tools.