Responsibilities:
- Develop and implement regional marketing plans to meet the regional marketing and sales strategy.
- Work closely with our local partners to implement marketing activities, including events and seminars.
- Research and plan marketing initiatives to increase brand recognition.
- Lead regional communications activities, including newsletters and the creation of case studies.
- Organize and manage local events, including trade shows, seminars, and webinars.
- Collaborate with the demand generation team to optimize the regional campaigns, including playing a hands-on role in generating relevant content, email marketing, landing pages, etc.
- Facilitate cross-functional meetings across teams to gather insight and feedback to support development of campaign strategies.
- Liaise closely with the global CMO, located outside of Belgium.
- Oversee and administer the regional marketing budget.
- Manage local vendor relationships, such as production, video and graphic design companies.
- Ensure timely and quality delivery of all marketing activities, meeting set timelines and deliverables.
- Analyze and review KPI performance and pipeline contribution to align marketing activities with identified opportunities and to demonstrate the impact of marketing
Requirements:
- A minimum of 3 years' experience in a field/regional marketing role.
- Experience working in a global software or high-tech company- an advantage.
- Experience in collaborating with channel partners.
- Experience in planning and executing successful field marketing campaigns and events.
- Strong knowledge of brand development.
- Experience in managing outsourced vendors (design, video, event contractors, etc.).
- Knowledge of marketing automation (HubSpot) – an advantage.
- Budget planning experience and proficiency in building reports.
- Strong marketing operational and analytical skills.
- Excellent communication skills.
- Knowledge of ERP systems – an advantage.