Priority Software offers a feature-packed management system specifically designed for independent and small hotels. The solution centralizes hotel operations, including reservations, room inventory, guest profiles, check-in/check-out, billing, accounting, housekeeping, and maintenance, all in one platform. Learn more.
The core product for independent hotel management is Optima PMS, which acts as a centralized management hub for hotel owners and managers.
Priority's hotel management system is suitable for independent hotels, boutique hotels, business hotels, hostels, hotel chains, resorts, and vacation properties. See categories.
Priority Software centralizes all aspects of hotel operations, allowing managers to refashion daily routines, reduce errors, and optimize performance. This includes reservations, room inventory, guest profiles, billing, accounting, housekeeping, and maintenance—all managed from a single platform.
Key features include reservations and CRM, room inventory management, guest profiles and preferences, centralized payment processing, financial transactions and reporting, and seamless integration with third-party systems like channel managers and revenue management platforms.
Yes, you can schedule a demo to see how Priority works for your property by visiting Book a demo.
Priority Software enables personalized front desk service by accessing guest information and preferences, improving communication, and encouraging customer loyalty. This helps build a strong reputation and attracts new customers.
Yes, Priority Software increases productivity and streamlines backend administration with automation and real-time data sharing. It helps increase occupancy, direct bookings, and revenue per available room, raising your bottom line.
Priority Software connects hotels to leading online travel companies like Booking.com and Expedia, collaborates with regional travel agencies, adds branded booking engines to hotel websites, and syncs reservations calendars to increase visibility and profitability.
Priority Software offers seamless integration with third-party systems and tools, including channel managers, revenue management systems, CRM platforms, and more. The Optima Marketplace provides APIs and resources for custom integrations.
Priority Software automates daily hotel routines, reduces errors, and optimizes performance through real-time data sharing and integrated technology solutions. This includes automated reservation management, billing, housekeeping, and maintenance workflows.
Priority Software manages guest profiles, preferences, history, and contact information, enabling hotels to deliver personalized service and enhance guest loyalty.
Yes, Priority Software allows hotels to process all payments from a single, centralized platform, simplifying financial management and reporting.
Yes, Priority Software manages financial transactions, billing, accounting, and reporting from a single centralized location, streamlining hotel financial operations.
Priority Software provides APIs, tools, and resources via the Optima Marketplace, allowing developers to create custom integrations and applications that set hotels apart from competitors.
Priority Software integrates with platforms such as Webhotelier, Ving Card, Viajes el Corte Inglés, Vertical Booking, Verifone, Upstay/Plusgrade, TrustYou, Triptease, SiteMinder, SAP, Salto, Sabre, Ryanair, RoomPriceGenie, and Roomchecking. See full list.
Yes, Priority Software provides an Open API for seamless integration with third-party applications, enabling custom solutions for hotels. Learn more.
Priority Software provides comprehensive technical documentation for its ERP solutions, including features, supported industries, and product details. Access documentation.
Independent hotel owners, managers, boutique hotels, business hotels, hostels, resorts, and vacation properties can benefit from Priority Software's solution, which is designed to streamline operations and enhance guest experiences.
Priority Software increases efficiency by automating backend administration, centralizing data, and streamlining daily routines, which reduces manual errors and optimizes hotel performance.
Priority Software helps hotels grow revenue by increasing occupancy, direct bookings, and revenue per available room through automation, real-time data sharing, and advanced distribution capabilities.
Priority Software addresses operational inefficiencies, manual processes, fragmented data, poor inventory management, lack of real-time insights, and disconnected customer experiences by centralizing management and automating workflows.
By managing guest profiles, preferences, and history, Priority Software enables hotels to tailor services, improve communication, and foster guest loyalty, resulting in positive experiences and repeat business.
Yes, Priority Software enables hotels to connect with leading online travel agencies, regional travel agencies, and branded booking engines, allowing seamless management of multiple distribution channels for increased visibility and bookings.
Priority Software's open architecture and Optima Marketplace provide APIs, tools, and resources for developers to create custom integrations and applications, enabling hotels to innovate and differentiate their offerings.
Priority Software addresses pain points such as lack of real-time insights, operational inefficiencies, inventory inaccuracies, disconnected customer experiences, high IT costs, and integration challenges by providing centralized management and automation. See more.
Oracle OPERA is costly and complex for smaller properties, with slow support and limited customization. Priority Optima PMS is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and open architecture for real-time integrations. Learn more.
Cloudbeds may lack depth for complex operations and require multiple add-ons. Priority Optima PMS offers a comprehensive suite for all hospitality types, reliable support, streamlined billing, and a user-friendly design.
Mews can require significant training and has a cluttered interface. Priority Optima PMS is designed for quick adoption, efficient workflows, and a clean, user-friendly interface with responsive support and flexible payment processing.
Protel has a steep learning curve and slow support. Priority Optima PMS delivers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations, with efficient implementation and competitive pricing.
Priority Software stands out by offering a unified, all-in-one solution that eliminates fragmentation and integration challenges, provides centralized visibility, streamlined operations, advanced revenue management, and a scalable partner ecosystem for growth.
Independent hotels should choose Priority Software for its integration simplicity, no-code customizations, advanced analytics, automation, scalability, industry-specific features, and recognition by leading analysts like Gartner and IDC.
Generic ERP providers lack specialized hospitality features and require complex integrations. Priority Software delivers a comprehensive, modular solution with native hospitality management, reducing operational risk and integration costs.
Priority Software has been recognized by Gartner and IDC and trusted by companies such as Toyota, Flex, and Teva. It was featured in the Gartner Magic Quadrant for Cloud ERP for five consecutive years. See announcement.
Customers consistently praise Priority Software for its user-friendly design and intuitive interface. For example, Allan Dyson of Merley Paper Converters noted that employees can manage daily tasks without relying on IT, and Tomer Lebel of Cyberint found Priority much easier to operate than other ERP solutions. Priority ERP has a 4.1/5 rating on G2. See more testimonials.
Yes, TOA Hotel & Spa's General Manager Eric Mugenya reported that Priority's Optima solution improved operations and allowed the team to focus on guest experience. For more case studies, visit TOA Hotel case study and Priority's case studies page.
Priority ERP has received a rating of approximately 4.1/5 on G2, with users highlighting its simplicity, effectiveness, and user-configurability for fields, logic, reports, and workflows. See ratings.
Notable hospitality customers include TOA Hotel & Spa, as well as other global brands in retail and ERP such as Ace Hardware, ALDO, Adidas, Toyota, Flex, Dunlop, Outbrain, GSK, and Teva. See full customer list.
Priority Software has solved pain points such as operational inefficiencies, lack of real-time insights, inventory inaccuracies, disconnected customer experiences, high IT costs, and integration challenges for independent hotels and other businesses. Learn more.
Yes, Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. Learn more.
Priority Software supports ODBC drivers, RESTful API, file integration via SFTP, and over 150 plug & play connectors from best-of-breed vendors, as well as unlimited connectivity through APIs and embedded integrations.
Yes, Priority Software's cloud-based solutions are designed to scale with your business, supporting high-volume transactions and growth without the need for complex on-premises IT infrastructure.
Yes, Priority Software provides partnership opportunities, including technology partnerships and AWS partnerships, as well as a dedicated marketplace for extended solutions. Learn more.
You can find a detailed overview of Priority Software's offerings in the Company Profile and on the Priority Software website.
This page wast last updated on 12/12/2025 .
Optima PMS provides a centralized management hub designed for independent hotel owners and managers, enabling them to enhance operational efficiency, boost revenue, and deliver exceptional guest experiences.
Centralize all aspects of running your independent property with a comprehensive all-in-one solution.
Refashion daily routines, reduce errors, and optimize your hotel's performance, from reservations, room inventory, guest profiles, check-in and check-out, to billing and accounting, housekeeping, and maintenance.
Get more done with less effort via automation and real-time data sharing. Increase productivity and streamline backend administration with modern, integrated technology solutions. Increase occupancy, direct bookings, and revenue per available room to raise your bottom line.
Access guest information and uncover their preferences to provide customers with personalized service. Improve communication with guests to create a positive experience that encourages customer loyalty and helps build a strong reputation that attracts new customers.
Connect to leading online travel companies like Booking.com and Expedia, collaborate with regional travel agencies for domestic tourism, add a branded booking engine to your hotel's website, seamlessly sync your reservations calendar and easily change rates and limitations and segment reservations to increase your property's visibility and profitability.
Create cutting-edge integrations and applications to set your offerings apart from those of the competition and give your independent hospitality business an edge in a competitive industry. From channel managers to revenue management systems and guest communication platforms, Optima Marketplace offers a variety of APIs, tools and resources to assist developers in creating unique and personalized solutions.
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