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Wholesale efficiency, delivered.

From inventory to fulfillment, Priority ERP is designed to help wholesale distributors work faster and smarter with a native WMS and smart ERP automation.

 

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Optimize wholesale & distribution performance every step of the way

Procurement & receiving
Inventory management, warehousing
Order processing & fulfillment
Shipping & delivery
Sales & marketing
Customer service & support

Take a quick tour of the end-to-end process in a single solution

How Priority ERP solves your biggest wholesale and distribution challenges

Accurate inventory & efficient warehouses

Faster, error-free order processing

A more resilient & agile supply chain

Stronger customer relationships

Higher efficiency & profitability

Prevent stockouts, overstocking, and misplaced inventory with real-time tracking and automation.

Eliminate manual entry mistakes, lost orders, and fulfillment bottlenecks with automated processing.

Prevent miscommunication, shipment delays, and inefficiencies with real-time supplier and logistics management.

Avoid inconsistent customer service and lost sales by centralizing customer interactions for better personalization.

Say goodbye to time-consuming manual work, data silos, and rising costs with automated workflows and real-time insights.

50
%
50% increase in processing of daily orders

“With Priority, we went from processing 10,000 order lines a day during our peak
sales period, to 15,000 a day.” – Sam Morgan, Operations Manager at Hillier

Sam Morgan, Operations Manager at Hillier

Robust features built for wholesale efficiency

Embedded AI with aiERP

Priority's aiERP helps your teams work faster, make better decisions, and automate routine work without disrupting existing processes.
AI is embedded directly into the ERP, giving users answers, insights, and automation exactly where they work, reducing manual effort, accelerating decisions, and turning operational data into real, day-to-day business value.

With aiERP, users can interact with the system using natural language to query data, create business rules, and automate workflows; improve planning with AI-driven demand forecasting; optimize deliveries through intelligent route planning; generate smarter communications with AI-assisted content creation; and gain clearer visibility through AI-powered analytics, helping organizations respond faster, operate more efficiently, and stay in control as they scale.

 

Financial management

Priority streamlines operations through automated customer invoicing that adapts to unique billing requirements while maintaining flexibility with customizable schedules and payment terms. Complete visibility comes from robust accounting functionality supporting every aspect of distribution businesses, including detailed P&L breakdowns by profit centers and business units. Real-time budget controls monitor performance against targets, while multi-company financial consolidation manages complex organizational structures with unified reporting across entire enterprises. Branch-specific planning capabilities enable more precise financial forecasting. Manage revenue recognition effectively and gain a clear understanding of its impact on overall financial stability.

Inventory management

Efficiently manage the product lifecycle with real-time data analysis, inventory control, and order fulfillment that meets current and future demands. The platform minimizes excess stock while maintaining optimal inventory levels to enhance service performance. Comprehensive functionality handles all critical operations—part management, BOM control, inventory tracking, cycle counts, label printing, warehouse management, inventory transactions, and delivery tracking. Distribution operations benefit from supplier-specific planning parameters that create more realistic delivery timelines and better align inventory processes with actual supply availability.

Warehouse Management

Priority's robust Warehouse Management System optimizes inventory service levels and boosts warehouse efficiency through intelligent management and control of storage and movement operations. The system provides full visibility and control across your entire operational process—from goods receipt to final dispatch—while enhancing inventory management and auditing capabilities. Businesses benefit from sophisticated put-away, picking, packing and replenishment processes that intelligently adapt to changing business needs. Real-time tracking enables better resource allocation and workflow optimization, helping maintain optimal stock levels while reducing operational costs and improving fulfillment accuracy. Complementing the powerful backend logic, Priority offers a fully configurable native mobile application that can be tailored to specific warehouse processes and workflows, enabling warehouse staff to execute operations efficiently from anywhere in the facility while maintaining real-time synchronization with the core system.

Delivery management

Priority ERP transforms delivery operations through comprehensive delivery planning and execution capabilities. The backend system provides tools for users to create and optimize routes while considering multiple constraints, featuring an intuitive map interface with drag-and-drop functionality that seamlessly integrates with the WMS for coordinated warehouse and delivery operations. Priority's Advanced Delivery Planning (ADP) facilitates the handling of undelivered goods and processing, planned and spontaneous returns and offers drivers essential task management tools for daily operations and specific duties, such as check collections or truck maintenance. Priority's mobile POD app equips drivers with interactive route maps, streamlined loading/unloading workflows, signature capture, photo documentation, returns processing, task management, navigation, and customer communication capabilities—all functioning offline with automatic synchronization when connectivity returns. This integrated approach maximizes operational efficiency while providing real-time visibility throughout the delivery process.

Payments and collections

With Priority ERP, proactively manage overdue receivables and prioritize collections efforts for maximum success, including control of past-due accounts, open invoices, dispute cases, and customers' contact history. Priority provides comprehensive invoicing support and tax collection/remittance, such as sales tax and withholdings, and aging reports and alerts when customers exceed their credit limit. The system maintains precise relationships between delivery promises and payment terms, ensuring better alignment of financial processes with actual supply chain capabilities.

Import/Export

Manage the complete import/export process with precision, including accurate allocation of shipping costs and customs charges to maintain proper product costing. Enhance profitability analysis by effectively assigning all associated international expenses to imported goods. Maintain and track operational records across inventory, customer handling, pricing structures, and raw material purchasing through final product delivery. Efficiently control international trade operations while ensuring compliance with government and tax regulations. The system incorporates customs broker information, improving cost visibility across borders while enabling more accurate profitability analysis. Enhanced visibility throughout the supply chain maintains clearer relationships during international transactions, supporting complex multi-company structures with better financial control and regulatory alignment.

Costing engine

Secure future product margins by gaining cost visibility across teams and proactively manage costs. Priority provides support for FIFO and Moving Average costing methods, with full system flexibility to define costing parameters, and run costing for standard or actual costs. Calculate and model various cost scenarios to optimize costs and maximize revenue. Go to market quickly and cost-effectively by enabling collaboration and reducing expenses while maintaining clearer relationships between supplier specifications and costing parameters for more realistic projections.

CRM

Priority's comprehensive CRM solution accelerates sales growth and streamlines business processes through intelligent workflow management. From lead generation to opportunity tracking, the end-to-end platform manages the complete customer lifecycle while providing real-time visibility into sales pipelines. The system enables accurate sales forecasting while enhancing performance monitoring and customer experience management. Businesses benefit from tighter integration between sales processes and inventory capabilities, ensuring sales teams can make realistic delivery promises based on actual availability, leading to improved customer satisfaction and retention.

Reporting and analytics

Use Priority Analytics to build advanced reports and visualizations using a self-service experience customized to your needs.

Multi-entity – Global solution

Purpose-built for the borderless nature of software and technology businesses, our multi-entity architecture enables tech companies to scale globally without the traditional operational friction. The platform seamlessly manages complex organizational structures with unified master data across subsidiaries, development centers, and international offices while automatically handling multi-currency transactions, country-specific tax requirements, and compliance regulations. With real-time consolidation that eliminates manual reconciliation between entities, technology executives gain an immediate holistic view of global operations, allowing for strategic resource deployment and faster market expansion—all while maintaining the agility that software-driven businesses demand.

Recognized in IDC® MarketScape

IDC® has recognized Priority as a Major Player in the Worldwide AI-Enabled Midsize Business Enterprise Resource Planning Applications 2025 Vendor Assessment.

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Recognized in Panorama's Top 10 F&B ERPs

In its 2025 report, Panorama Consulting Group analyzes how to navigate AI-driven demand planning in the Food & Beverage industry, and recognizes Priority as a top solution for growing companies.

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TEC® recognized Priority ERP as the #1 ERP for SMBs

TEC's recent insight report dives deep into ERP solutions for SMBs, focusing on their functionality and user experience.

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Schedule a no-obligation call with one of our experts to get expert advice on how Priority can help streamline your operations.

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TEC® certifies Priority ERP for discrete and mixed-mode manufacturing

Download a detailed analysis of Priority ERP's leading solution for manufacturers.

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Featured in Frost & Sullivan white paper

Learn how to choose the perfect ERP system for your discrete manufacturing business.

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Speak now with a Sales Expert

Schedule a no-obligation call with one of our experts to get expert advice on how Priority can help streamline your operations.

FAQs

Why do Wholesale Distribution companies need ERP?

A cloud ERP system provides a comprehensive suite of tools and features to help wholesale distributors manage real-time inventory, orders, supply chain, financials, customer relationships, and business intelligence.

What are the advantages of using an ERP for Wholesale Distribution?

A cloud ERP system is a powerful tool for wholesale distribution companies, providing a comprehensive suite of tools and features to manage their end-to-end operations. By providing real-time data and analytics, an ERP system enables wholesale distributors to make informed business decisions, improve efficiency, and drive growth. An ERP system is a crucial investment for wholesale distribution companies looking to succeed in a highly competitive marketplace.

What are the key modules for Wholesale Distribution companies?

Wholesale distribution companies require key modules in a cloud ERP system to manage their operations efficiently, including inventory management, order management, financial management, customer relationship management, business intelligence, and e-commerce integration.

Why should I use an ERP for my Wholesale Distribution business?

A cloud ERP system for wholesale distribution can help companies to increase efficiency, reduce costs, and enhance customer satisfaction. By automating and streamlining key business processes, an ERP system can help optimize operations and reduce manual work, minimizing errors and freeing up staff to focus on more critical tasks.

Does Priority Software integrate with carriers and support delivery optimization?

Yes, Priority ERP integrates with shipping carriers to automate label generation, monitor deliveries, and optimize logistics scheduling and cost-efficiency.

Ready to make business success your Priority?