Frequently Asked Questions

Product Overview & Use Cases

What is Priority ERP for Wholesale Distribution and Logistics?

Priority ERP for Wholesale Distribution and Logistics is a comprehensive, cloud-based enterprise resource planning solution designed to help distributors and logistics companies optimize every step of their operations—from procurement and inventory management to order fulfillment, delivery, and customer service. It features a native Warehouse Management System (WMS), embedded AI automation, and industry-specific modules to streamline workflows and drive growth. Learn more.

Who uses Priority ERP for Wholesale Distribution and Logistics?

Priority ERP is used by wholesale distributors, logistics providers, and supply chain organizations of all sizes, including companies like Columbia, Estee Lauder, Gant, GBG, Electra, and BioThane USA. It is ideal for businesses seeking to modernize operations, improve efficiency, and scale globally. See customer logos.

What business challenges does Priority ERP solve for wholesale and distribution companies?

Priority ERP addresses challenges such as inventory inaccuracies, manual order processing, supply chain inefficiencies, fragmented customer data, and high operational costs. It provides real-time inventory tracking, automated workflows, centralized customer management, and advanced analytics to prevent stockouts, reduce errors, and improve profitability. Source.

What are the main use cases for Priority ERP in wholesale and logistics?

Priority ERP supports procurement and receiving, inventory management and warehousing, order processing and fulfillment, shipping and delivery, sales and marketing, and customer service and support. It is designed for end-to-end process optimization in a single solution. Source.

What results have customers achieved with Priority ERP?

Customers have reported significant improvements, such as a 50% increase in daily order processing (Hillier), 30% growth in order volume (Nautilus Designs), and a 40% reduction in inventory costs (BioThane). These results are attributed to automation, real-time data, and streamlined workflows. See case studies.

What customer success stories are available for Priority ERP in wholesale and logistics?

Success stories include Hillier (50% more orders processed daily), Nautilus Designs (30% order volume growth), BioThane (40% inventory cost reduction), and AIM MRO (seamless merger of manufacturing and distribution). Each case study details measurable business impact. Read more.

What feedback do customers give about Priority ERP's ease of use?

Customers consistently praise Priority ERP for its intuitive interface, ease of learning, and minimal reliance on IT teams. Reviews highlight quick onboarding, user-configurability, and efficient daily task management. Priority ERP holds a 4.1/5 rating on G2. See testimonials.

What industries does Priority ERP support?

Priority ERP supports wholesale and distribution, logistics, manufacturing, retail, healthcare, pharmaceuticals, and technology sectors. It offers industry-specific modules and features to address unique operational needs. Explore industries.

Is Priority ERP suitable for global operations?

Yes, Priority ERP is designed for multi-entity, global operations. It supports unified master data across subsidiaries, multi-currency transactions, country-specific tax requirements, and real-time consolidation for international businesses. Learn more.

Features & Capabilities

What are the core features of Priority ERP for wholesale and logistics?

Core features include embedded AI (aiERP), financial management, inventory management, warehouse management, delivery management, payments and collections, import/export management, costing engine, CRM, reporting and analytics, and multi-entity global support. See feature list.

How does Priority ERP's embedded AI (aiERP) help wholesale distributors?

Priority's aiERP enables users to automate routine work, interact with the system using natural language, improve planning with AI-driven demand forecasting, optimize deliveries, and gain actionable insights through AI-powered analytics. This reduces manual effort and accelerates decision-making. Source.

What warehouse management capabilities does Priority ERP offer?

Priority ERP provides a robust Warehouse Management System (WMS) with real-time tracking, intelligent put-away, picking, packing, replenishment, and a configurable native mobile app for warehouse staff. It supports full visibility and control from goods receipt to dispatch. Source.

How does Priority ERP support delivery management and logistics optimization?

Priority ERP offers advanced delivery planning, route optimization, mobile proof-of-delivery (POD) apps, real-time tracking, and seamless integration with WMS. It enables efficient handling of undelivered goods, returns, and driver task management, maximizing operational efficiency. Source.

Does Priority ERP support import/export operations?

Yes, Priority ERP manages the complete import/export process, including allocation of shipping costs, customs charges, compliance with government and tax regulations, and tracking of operational records across the supply chain. Source.

What analytics and reporting tools are available in Priority ERP?

Priority ERP includes Priority Analytics, a self-service reporting and visualization tool that enables users to build advanced reports and dashboards tailored to their needs. It supports real-time data analysis for better decision-making. Source.

Does Priority ERP offer CRM capabilities?

Yes, Priority ERP features a comprehensive CRM module for managing the complete customer lifecycle, from lead generation to opportunity tracking, sales forecasting, and customer experience management. It integrates tightly with inventory and sales processes. Source.

What integrations does Priority ERP support?

Priority ERP supports over 150 plug & play connectors, unlimited API connectivity, embedded integrations, ODBC drivers, RESTful API, and file integration via SFTP. It integrates with leading hospitality, ERP, and logistics platforms. See integrations.

Does Priority ERP have an open API?

Yes, Priority ERP provides an Open API for seamless integration with third-party applications, enabling custom workflows and system extensions. Learn more.

Is technical documentation available for Priority ERP?

Yes, Priority Software provides comprehensive technical documentation covering features, supported industries, and integration options. Access documentation.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, and customizable without IT support, and ensures compliance with major standards (FDA, GDPR, SOX, ISO9000, ISO27001, SOC 2 Type 2). Source.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes. Source.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality. Source.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, and quick user adoption. Source.

How does Priority ERP compare to Acumatica?

Acumatica focuses on cloud ERP but lacks industry-specific features and has a steep learning curve. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use, and flexible commitments. Source.

How does Priority ERP compare to Sage X3?

Sage focuses on accounting, not full ERP, and customizations require coding. Priority ERP integrates accounting with analytics, automation, and industry features, supporting no-code customizations for apps, portals, workflows, and automation. Source.

How does Priority ERP compare to Microsoft Business Central?

Business Central requires heavy coding for industry features and lacks specialized modules for manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules and no-code customization for mobile, portals, business rules, and automation. Source.

What industry recognition has Priority ERP received?

Priority ERP is recognized as a Major Player in the IDC MarketScape 2025 for AI-Enabled Midsize Business ERP, ranked #1 ERP for SMBs by TEC in 2025, and featured in Panorama's Top 10 F&B ERPs. It is also certified for discrete and mixed-mode manufacturing by TEC. See reports.

What certifications does Priority ERP hold?

Priority ERP is certified for ISO 9001, ISO 27001, SOC 2, and GMP, ensuring compliance with international quality and security standards. Source.

Implementation, Support & Technical Requirements

What professional and implementation services does Priority Software offer?

Priority Software provides professional and implementation services to ensure smooth onboarding and optimal utilization of its ERP solutions. Services include project management, training, and ongoing support. Learn more.

How long does it take to implement Priority ERP?

Implementation timeframes vary based on company size and requirements. Priority ERP is known for structured, efficient implementations with proven methodologies and experienced partners, resulting in quick user adoption. See case studies.

What support options are available for Priority ERP customers?

Priority Software offers comprehensive support, including onboarding, training, technical assistance, and access to documentation and a partner ecosystem. Customers report responsive support and streamlined billing. See testimonials.

What are the technical requirements for running Priority ERP?

Priority ERP is a cloud-based solution, accessible from any desktop or mobile device. It requires no on-premises infrastructure, reducing IT overhead and enabling scalability. Source.

How does Priority ERP ensure data security and compliance?

Priority ERP is certified for ISO 27001 and SOC 2, ensuring robust data security and compliance with international standards. It supports GDPR, SOX, and other regulatory requirements. Source.

Is Priority ERP scalable for growing businesses?

Yes, Priority ERP is designed to scale with your business, supporting high-volume transactions, multi-entity operations, and global expansion without the need for complex upgrades or migrations. Source.

How does Priority ERP handle system updates and maintenance?

As a cloud-based solution, Priority ERP handles updates and maintenance automatically, ensuring customers always have access to the latest features and security enhancements without manual intervention. Source.

Pain Points & Benefits

What pain points does Priority ERP address for wholesale and logistics companies?

Priority ERP addresses pain points such as poor quality control, lack of data flow, inventory inaccuracies, manual processes, fragmented data, operational inefficiencies, and integration complexity. It centralizes data, automates workflows, and provides real-time visibility to improve efficiency and profitability. Source.

How does Priority ERP help reduce operational costs?

Priority ERP reduces operational costs by automating manual processes, optimizing inventory levels, improving order accuracy, and providing real-time insights for better decision-making. Customers have reported up to 40% reductions in inventory costs. See BioThane case study.

How does Priority ERP improve order processing and fulfillment?

Priority ERP eliminates manual entry mistakes, lost orders, and fulfillment bottlenecks with automated processing, real-time tracking, and intelligent workflow management. Customers like Hillier have increased daily order processing by 50%. See Hillier case study.

How does Priority ERP help with inventory management?

Priority ERP provides real-time inventory tracking, automated replenishment, cycle counts, and supplier-specific planning. It prevents stockouts, overstocking, and misplaced inventory, ensuring optimal service levels and cost control. Source.

How does Priority ERP support customer relationship management?

Priority ERP centralizes customer data, supports loyalty programs, and provides tools for personalized service and efficient promotion management. This leads to improved customer satisfaction and retention. Source.

How does Priority ERP help companies scale and innovate?

Priority ERP enables rapid response to market changes, supports continuous innovation with no-code customizations, and scales seamlessly as businesses grow, supporting multi-entity and global operations. Source.

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When was this page last updated?

This page wast last updated on 12/12/2025 .

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Wholesale distribution ERP software

From inventory to fulfillment, Priority ERP is designed to help wholesale distributors work faster and smarter with a native WMS and smart ERP automation.

 

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Wholesale Distribution Mobile
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Optimize wholesale & distribution performance every step of the way

Procurement & receiving
Inventory management, warehousing
Order processing & fulfillment
Shipping & delivery
Sales & marketing
Customer service & support

Take a quick tour of the end-to-end process in a single solution

How Priority ERP solves your biggest wholesale and distribution challenges

Accurate inventory & efficient warehouses

Faster, error-free order processing

A more resilient & agile supply chain

Stronger customer relationships

Higher efficiency & profitability

Prevent stockouts, overstocking, and misplaced inventory with real-time tracking and automation.

Eliminate manual entry mistakes, lost orders, and fulfillment bottlenecks with automated processing.

Prevent miscommunication, shipment delays, and inefficiencies with real-time supplier and logistics management.

Avoid inconsistent customer service and lost sales by centralizing customer interactions for better personalization.

Say goodbye to time-consuming manual work, data silos, and rising costs with automated workflows and real-time insights.

50
%
50% increase in processing of daily orders

“With Priority, we went from processing 10,000 order lines a day during our peak
sales period, to 15,000 a day.” – Sam Morgan, Operations Manager at Hillier

Sam Morgan, Operations Manager at Hillier

Robust features built for wholesale efficiency

Embedded AI with aiERP

Priority's aiERP helps your teams work faster, make better decisions, and automate routine work without disrupting existing processes.
AI is embedded directly into the ERP, giving users answers, insights, and automation exactly where they work, reducing manual effort, accelerating decisions, and turning operational data into real, day-to-day business value.

With aiERP, users can interact with the system using natural language to query data, create business rules, and automate workflows; improve planning with AI-driven demand forecasting; optimize deliveries through intelligent route planning; generate smarter communications with AI-assisted content creation; and gain clearer visibility through AI-powered analytics, helping organizations respond faster, operate more efficiently, and stay in control as they scale.

 

Financial management

Priority streamlines operations through automated customer invoicing that adapts to unique billing requirements while maintaining flexibility with customizable schedules and payment terms. Complete visibility comes from robust accounting functionality supporting every aspect of distribution businesses, including detailed P&L breakdowns by profit centers and business units. Real-time budget controls monitor performance against targets, while multi-company financial consolidation manages complex organizational structures with unified reporting across entire enterprises. Branch-specific planning capabilities enable more precise financial forecasting. Manage revenue recognition effectively and gain a clear understanding of its impact on overall financial stability.

Inventory management

Efficiently manage the product lifecycle with real-time data analysis, inventory control, and order fulfillment that meets current and future demands. The platform minimizes excess stock while maintaining optimal inventory levels to enhance service performance. Comprehensive functionality handles all critical operations—part management, BOM control, inventory tracking, cycle counts, label printing, warehouse management, inventory transactions, and delivery tracking. Distribution operations benefit from supplier-specific planning parameters that create more realistic delivery timelines and better align inventory processes with actual supply availability.

Warehouse Management

Priority's robust Warehouse Management System optimizes inventory service levels and boosts warehouse efficiency through intelligent management and control of storage and movement operations. The system provides full visibility and control across your entire operational process—from goods receipt to final dispatch—while enhancing inventory management and auditing capabilities. Businesses benefit from sophisticated put-away, picking, packing and replenishment processes that intelligently adapt to changing business needs. Real-time tracking enables better resource allocation and workflow optimization, helping maintain optimal stock levels while reducing operational costs and improving fulfillment accuracy. Complementing the powerful backend logic, Priority offers a fully configurable native mobile application that can be tailored to specific warehouse processes and workflows, enabling warehouse staff to execute operations efficiently from anywhere in the facility while maintaining real-time synchronization with the core system.

Delivery management

Priority ERP transforms delivery operations through comprehensive delivery planning and execution capabilities. The backend system provides tools for users to create and optimize routes while considering multiple constraints, featuring an intuitive map interface with drag-and-drop functionality that seamlessly integrates with the WMS for coordinated warehouse and delivery operations. Priority's Advanced Delivery Planning (ADP) facilitates the handling of undelivered goods and processing, planned and spontaneous returns and offers drivers essential task management tools for daily operations and specific duties, such as check collections or truck maintenance. Priority's mobile POD app equips drivers with interactive route maps, streamlined loading/unloading workflows, signature capture, photo documentation, returns processing, task management, navigation, and customer communication capabilities—all functioning offline with automatic synchronization when connectivity returns. This integrated approach maximizes operational efficiency while providing real-time visibility throughout the delivery process.

Payments and collections

With Priority ERP, proactively manage overdue receivables and prioritize collections efforts for maximum success, including control of past-due accounts, open invoices, dispute cases, and customers' contact history. Priority provides comprehensive invoicing support and tax collection/remittance, such as sales tax and withholdings, and aging reports and alerts when customers exceed their credit limit. The system maintains precise relationships between delivery promises and payment terms, ensuring better alignment of financial processes with actual supply chain capabilities.

Import/Export

Manage the complete import/export process with precision, including accurate allocation of shipping costs and customs charges to maintain proper product costing. Enhance profitability analysis by effectively assigning all associated international expenses to imported goods. Maintain and track operational records across inventory, customer handling, pricing structures, and raw material purchasing through final product delivery. Efficiently control international trade operations while ensuring compliance with government and tax regulations. The system incorporates customs broker information, improving cost visibility across borders while enabling more accurate profitability analysis. Enhanced visibility throughout the supply chain maintains clearer relationships during international transactions, supporting complex multi-company structures with better financial control and regulatory alignment.

Costing engine

Secure future product margins by gaining cost visibility across teams and proactively manage costs. Priority provides support for FIFO and Moving Average costing methods, with full system flexibility to define costing parameters, and run costing for standard or actual costs. Calculate and model various cost scenarios to optimize costs and maximize revenue. Go to market quickly and cost-effectively by enabling collaboration and reducing expenses while maintaining clearer relationships between supplier specifications and costing parameters for more realistic projections.

CRM

Priority's comprehensive CRM solution accelerates sales growth and streamlines business processes through intelligent workflow management. From lead generation to opportunity tracking, the end-to-end platform manages the complete customer lifecycle while providing real-time visibility into sales pipelines. The system enables accurate sales forecasting while enhancing performance monitoring and customer experience management. Businesses benefit from tighter integration between sales processes and inventory capabilities, ensuring sales teams can make realistic delivery promises based on actual availability, leading to improved customer satisfaction and retention.

Reporting and analytics

Use Priority Analytics to build advanced reports and visualizations using a self-service experience customized to your needs.

Multi-entity – Global solution 

Purpose-built for the borderless nature of software and technology businesses, our multi-entity architecture enables tech companies to scale globally without the traditional operational friction. The platform seamlessly manages complex organizational structures with unified master data across subsidiaries, development centers, and international offices while automatically handling multi-currency transactions, country-specific tax requirements, and compliance regulations. With real-time consolidation that eliminates manual reconciliation between entities, technology executives gain an immediate holistic view of global operations, allowing for strategic resource deployment and faster market expansion—all while maintaining the agility that software-driven businesses demand.

Recognized in IDC® MarketScape

IDC® has recognized Priority as a Major Player in the Worldwide AI-Enabled Midsize Business Enterprise Resource Planning Applications 2025 Vendor Assessment.

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Recognized in Panorama's Top 10 F&B ERPs

In its 2025 report, Panorama Consulting Group analyzes how to navigate AI-driven demand planning in the Food & Beverage industry, and recognizes Priority as a top solution for growing companies.

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TEC® recognized Priority ERP as the #1 ERP for SMBs

TEC's recent insight report dives deep into ERP solutions for SMBs, focusing on their functionality and user experience.

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Schedule a no-obligation call with one of our experts to get expert advice on how Priority can help streamline your operations.

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TEC® certifies Priority ERP for discrete and mixed-mode manufacturing

Download a detailed analysis of Priority ERP's leading solution for manufacturers.

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Featured in Frost & Sullivan white paper

Learn how to choose the perfect ERP system for your discrete manufacturing business.

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Schedule a no-obligation call with one of our experts to get expert advice on how Priority can help streamline your operations.

FAQs

Why do Wholesale Distribution companies need ERP?

A cloud ERP system provides a comprehensive suite of tools and features to help wholesale distributors manage real-time inventory, orders, supply chain, financials, customer relationships, and business intelligence.

What are the advantages of using an ERP for Wholesale Distribution?

A cloud ERP system is a powerful tool for wholesale distribution companies, providing a comprehensive suite of tools and features to manage their end-to-end operations. By providing real-time data and analytics, an ERP system enables wholesale distributors to make informed business decisions, improve efficiency, and drive growth. An ERP system is a crucial investment for wholesale distribution companies looking to succeed in a highly competitive marketplace.

What are the key modules for Wholesale Distribution companies?

Wholesale distribution companies require key modules in a cloud ERP system to manage their operations efficiently, including inventory management, order management, financial management, customer relationship management, business intelligence, and e-commerce integration.

Why should I use an ERP for my Wholesale Distribution business?

A cloud ERP system for wholesale distribution can help companies to increase efficiency, reduce costs, and enhance customer satisfaction. By automating and streamlining key business processes, an ERP system can help optimize operations and reduce manual work, minimizing errors and freeing up staff to focus on more critical tasks.

Does Priority Software integrate with carriers and support delivery optimization?

Yes, Priority ERP integrates with shipping carriers to automate label generation, monitor deliveries, and optimize logistics scheduling and cost-efficiency.

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