Back in 2006. David Storey, the Managing Director of Trutex Ltd., recognized the need for a new IT system to help them overcome challenges related to un-integrated data used to manage the same pool of stock for their three lines of business: wholesale, retail, and on line. Consequently, inventory had to be segregated between the systems leading to massive inefficiencies, over-stocking in some areas and shortage in others. In addition, a vast amount of time and resources were spent on manual processes such as mailing invoices, statements and order confirmations, affecting productivity and efficiency. The inefficiencies in inventory and poor stock control equated to poor customer satisfaction, loss of business, and lack of control over the company's financial resources. Priority delivered a fully integrated ERP solution and an advanced Warehouse Management System that facilitates advanced automation features, and provides visibility across all key areas of the business and helps streamline all departments and processes. Priority ERP provided accurate costing information for each product using the comprehensive part parameter matrix facility. It provided the ability to manage demand across all elements of the supply chain, automate orders management, improve customer satisfaction, lower inventory values and plan purchases to maximize cash flow and profitability. Among other results, Priority's WMS helped Trutex automate its supply chain processes and achieve complete control over the entire order, procurement, supply, delivery, invoice, and payment process. The advanced wireless handheld barcode devices, enabled highly automated picking processes.