Priority's omnichannel CRM module for retail serves as a centralized platform for managing customer inquiries, providing a comprehensive record of all interactions and communications with customers. This feature enables staff to quickly comprehend the nature of the inquiry and effectively resolve it.
The module uses the built-in Business Process Manager (BPM) to control and manage the resolution process, including routing inquiries to the appropriate person or department, verifying that tasks are completed as planned, and sending reminders and notifications when needed.
