Founded in 2002, Sela Binuy offers end-to-end construction project management services; from land acquisition and licensing to marketing, development, and turnkey delivery of residential, commercial, and industrial properties. Based in Israel, Sela specializes in identifying high-potential plots, deploying advanced construction methods, and overseeing the entire value chain with a commitment to quality and excellence.
of processes consolidated in one system
manual data reconciliations or cross-referencing
unified visibility across all projects
“We experienced extensive financial expenditure, missed opportunities, and too many failures,”
Naama Brenner, CFO, Sela Binuy
“Priority's frequent version updates and unique flexibility allow us to customize the system and rapidly streamline processes. Priority's scalable expansion capability makes our accelerated growth effortless and contributes to significant resource savings.”
Naama Brenner, CFO, Sela Binuy
The stats: Before and after Priority
System fragmentation
Multiple spreadsheets & tools
Single unified ERP
Manual data reconciliation
Daily cross-referencing
None—automated processes
Business-wide visibility
Delayed, fragmented reports
360° real-time dashboards
Report generation time
Hours or days to compile
Seconds—self-service reporting
Process compliance monitoring
Periodic manual checks
Continuous BPM-driven enforcement
“Priority has enabled us to manage our accelerated growth effortlessly. With advanced modules and seamless connectivity to external systems, we're expanding into new areas of activity without missing a beat.”
Naama Brenner, CFO, Sela Binuy