Industry:
Construction
Country:
Israel
Website:
selabinui.co.il
Partner:
Medatech
of processes consolidated in one system
manual data reconciliations or cross-referencing
unified visibility across all projects
Founded in 2002, Sela Binuy offers end-to-end construction project management services; from land acquisition and licensing to marketing, development, and turnkey delivery of residential, commercial, and industrial properties. Based in Israel, Sela specializes in identifying high-potential plots, deploying advanced construction methods, and overseeing the entire value chain with a commitment to quality and excellence.
As Sela's project portfolio expanded, the company relied on multiple systems and manual processes to track procurement, accounting, scheduling, and real-estate activities. Data had to be cross-referenced by hand across spreadsheets and stand-alone applications, leading to interoperability breakdowns, configuration errors, postponed decisions, and redundant efforts. With dozens of simultaneous builds, Sela needed a unified ERP that could consolidate data, automate workflows, and provide a real-time overview of the business.
“We experienced extensive financial expenditure, missed opportunities, and too many failures,”
Naama Brenner, CFO, Sela Binuy
After evaluating several platforms, Sela selected Priority ERP for its broad module coverage, cloud-based accessibility, and unmatched flexibility. Partner Medatech guided the implementation, delivering:
“Priority's frequent version updates and unique flexibility allow us to customize the system and rapidly streamline processes. Priority's scalable expansion capability makes our accelerated growth effortless and contributes to significant resource savings.”
Since deploying Priority ERP, Sela Binuy has fully automated its construction-management ecosystem. Manual reconciliations are gone, financial and procurement data flow seamlessly, and project managers gain instant access to budgets, schedules, and contractor performance. Real-time analytics and BPM-driven controls have boosted operational efficiency, reduced errors, and positioned Sela for continued expansion into residential complexes and commercial rental centers.
System fragmentation
Multiple spreadsheets & tools
Single unified ERP
Manual data reconciliation
Daily cross-referencing
None—automated processes
Business-wide visibility
Delayed, fragmented reports
360° real-time dashboards
Report generation time
Hours or days to compile
Seconds—self-service reporting
Process compliance monitoring
Periodic manual checks
Continuous BPM-driven enforcement
With Priority ERP fully deployed, Sela Binuy now runs every aspect of its business, construction, procurement, finance, and real-estate operations, on one unified platform. Automated workflows have eliminated daily cross-referencing, and continuous BPM-driven controls instantly flag budget or schedule anomalies to ensure compliance. Self-service dashboards give project managers and executives 360° visibility into costs, schedules, and contractor performance in real time. New modules for tenant exchange and commercial rental management extend Priority's capabilities into Sela's expanding lines of business, enabling the company to grow into residential complexes and trading centers without missing a beat.
“Priority has enabled us to manage our accelerated growth effortlessly. With advanced modules and seamless connectivity to external systems, we're expanding into new areas of activity without missing a beat.”
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