Industry:
Electronics
Country:
Israel
Website:
www.easx.co.il
reduction in inventory‐count cycle time
of warehouse operations fully automated
placement accuracy for all received items
Founded in 1955 and based in Tel Aviv, Eastronics distributes electronic components, test & measurement instruments, and embedded-tech systems across Israel's high-tech industry. The company operates large warehouses, integration centers, service labs, and training facilities, supported by advanced CRM, VMI, EDI, and ERP platforms.
As Eastronics expanded, its legacy system and largely manual warehouse workflows began to falter:
To support ongoing growth and rising SKU volumes, Eastronics needed a future-proof ERP with built-in warehouse management, flexible configuration, and the agility to adapt in minutes.
After evaluating three ERP vendors, Eastronics selected Priority for its rapid, in-house customization and unified “one-screen” logic. The deployment included:
Minimal training was required thanks to Priority's consistent interface, and super-users were up and running in days.
“One of Priority's strongest features is the system's customization ability. Priority effortlessly fits our business like a glove,”
Yoav Shtal, CIO at Eastronics
Priority ERP turned Eastronics' warehouse into a fully automated, error-free operation. Inventory counts that once consumed three full days now complete in just half a day (an 83% reduction). Every warehouse task—from receiving to shipping—is handled within Priority, eliminating manual processes and placement mistakes. Thousands of items and pallets are now routed accurately each day, and all system changes are made in-house within minutes.
Inventory-count cycle
3 days
0.5 day
Warehouse-operation automation
0% (manual workflows)
100% automated
Placement accuracy
Variable, error-prone
100% accurate
Picking & packing turnaround
Manual, inconsistent
Rule-based, consistent
System configuration lead time
Weeks (external IT)
Minutes (in-house)
Inventory counts that once consumed three full days now wrap up in just half a day, freeing warehouse staff to focus on more value-added tasks. At the same time, every step, from receiving and bin placement to picking, packing, and shipping, is handled automatically within Priority ERP, replacing paper lists and spreadsheets. This automation enables thousands of items and pallets to be routed to their correct locations each day with 100 percent accuracy, while picking, packing, and delivery processes run faster and more consistently without adding any headcount. On top of that, Eastronics' own IT team can now configure new fields and workflows in minutes, eliminating the need for external consultants and allowing the company to adapt instantly to changing requirements.
By delivering dramatic cycle-time reductions, flawless execution, and unmatched operational agility, Priority ERP has become a strategic enabler for Eastronics, positioning the company to scale efficiently and respond to future challenges in the high-tech distribution landscape.
“The WMS system was a real game changer. As the supply chain and industry ecosystem evolve, we count on Priority to support us every step and allow us to grow, scale, change, and adapt as we go.” – Yoav Shtal, CIO at Eastronics.
Yoav Shtal, CIO at Eastronics.
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