Mar. 02, 2026
ERP

How Eastronics automated its warehouse with Priority ERP

Industry:

Electronics

Country:

Israel

Website:

www.easx.co.il

Key results at a glance

83%

reduction in inventory‐count cycle time

100%

of warehouse operations fully automated

100%

placement accuracy for all received items

About Eastronics

Founded in 1955 and based in Tel Aviv, Eastronics distributes electronic components, test & measurement instruments, and embedded-tech systems across Israel's high-tech industry. The company operates large warehouses, integration centers, service labs, and training facilities, supported by advanced CRM, VMI, EDI, and ERP platforms.

The challenge

The challenge

As Eastronics expanded, its legacy system and largely manual warehouse workflows began to falter:

  • Manual placement and spreadsheets forced clerks to spend hours deciding where to store received goods.
  • Inventory counts took three days to complete, tying up staff and delaying reporting.
  • Any change to fields, screens, or workflows required outside IT support, slowing adaptation to new business needs.
  • Picking, packing, and shipping processes lacked automation, leading to variability in cycle times and occasional errors.

To support ongoing growth and rising SKU volumes, Eastronics needed a future-proof ERP with built-in warehouse management, flexible configuration, and the agility to adapt in minutes.

The solution

The solution

After evaluating three ERP vendors, Eastronics selected Priority for its rapid, in-house customization and unified “one-screen” logic. The deployment included:

  • A fully integrated Warehouse Management System (WMS) with barcode scanning and rule-based bin assignment
  • Inventory Management enforcing FIFO and lot control across all movements
  • CRM & Sales and Customer Service modules for streamlined order processing
  • Financial Management & Accounting for end-to-end transactional traceability
  • Use of Priority's open API to configure custom fields, screens, mobile-PDA workflows, and barcode labels without external consultant

Minimal training was required thanks to Priority's consistent interface, and super-users were up and running in days.

 

“One of Priority's strongest features is the system's customization ability. Priority effortlessly fits our business like a glove,”

Yoav Shtal, CIO at Eastronics

The results

The results

Priority ERP turned Eastronics' warehouse into a fully automated, error-free operation. Inventory counts that once consumed three full days now complete in just half a day (an 83% reduction). Every warehouse task—from receiving to shipping—is handled within Priority, eliminating manual processes and placement mistakes. Thousands of items and pallets are now routed accurately each day, and all system changes are made in-house within minutes.

Before vs. after Priority ERP

Metric
Before Priority
After Priority

Inventory-count cycle

Before Priority
After Priority

3 days

0.5 day

Warehouse-operation automation

Before Priority
After Priority

0% (manual workflows)

100% automated

Placement accuracy

Before Priority
After Priority

Variable, error-prone

100% accurate

Picking & packing turnaround

Before Priority
After Priority

Manual, inconsistent

Rule-based, consistent

System configuration lead time

Before Priority
After Priority

Weeks (external IT)

Minutes (in-house)

Inventory counts that once consumed three full days now wrap up in just half a day, freeing warehouse staff to focus on more value-added tasks. At the same time, every step, from receiving and bin placement to picking, packing, and shipping, is handled automatically within Priority ERP, replacing paper lists and spreadsheets. This automation enables thousands of items and pallets to be routed to their correct locations each day with 100 percent accuracy, while picking, packing, and delivery processes run faster and more consistently without adding any headcount. On top of that, Eastronics' own IT team can now configure new fields and workflows in minutes, eliminating the need for external consultants and allowing the company to adapt instantly to changing requirements.

By delivering dramatic cycle-time reductions, flawless execution, and unmatched operational agility, Priority ERP has become a strategic enabler for Eastronics, positioning the company to scale efficiently and respond to future challenges in the high-tech distribution landscape.

“The WMS system was a real game changer. As the supply chain and industry ecosystem evolve, we count on Priority to support us every step and allow us to grow, scale, change, and adapt as we go.” – Yoav Shtal, CIO at Eastronics.

Yoav Shtal, CIO at Eastronics.

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