Frequently Asked Questions

Product Information & Use Cases

What is Priority ERP and how was it used by Ionoptika?

Priority ERP is a cloud-based, customizable enterprise resource planning system designed to streamline business operations. Ionoptika, a UK-based manufacturer of high-performance ion beam technologies, implemented Priority ERP to manage sales, purchasing, accounting, and manufacturing processes. The system enabled Ionoptika to track changes, update stock levels, and manage bills of material for over 500 unique parts, replacing their previous reliance on Excel spreadsheets and improving configuration control and stock management. Source

What industries does Priority ERP support?

Priority ERP offers tailored functionalities for industries including manufacturing, electronics, retail, healthcare, hospitality, and more. Its modular design allows businesses in these sectors to address unique operational needs, such as complex bill of materials management, inventory control, and compliance requirements. Source

Who can benefit from using Priority ERP?

Priority ERP is ideal for CFOs, IT Directors, Operations Leaders, and organizations seeking a reliable, scalable ERP system that avoids the risks of end-of-life software and extensive customization. It is especially beneficial for businesses aiming to streamline operations, automate workflows, and improve data visibility across departments. Source

Features & Capabilities

What are the key features of Priority ERP?

Priority ERP provides integration simplicity, no-code customizations, advanced analytics, industry-specific modules, automation, and cloud-based scalability. Businesses can easily adjust workflows and layouts without IT support, access hundreds of pre-defined reports, and benefit from built-in AI recommendations for operational efficiency. Source

How does Priority ERP help with inventory and manufacturing management?

Priority ERP optimizes inventory levels, improves forecasting and demand planning, and streamlines supply chain processes. For manufacturers like Ionoptika, it enables real-time tracking of bills of material, stock levels, and purchasing processes, reducing manual errors and improving operational efficiency. Source

Does Priority ERP support mobile and remote access?

Yes, Priority ERP features a web-based interface accessible on both PCs and mobile devices, allowing users to manage operations and access business-critical data from anywhere. Source

Pain Points & Business Impact

What problems does Priority ERP solve for manufacturers like Ionoptika?

Priority ERP addresses challenges such as poor configuration control, bill of materials tracking, and stock management. It replaces manual Excel-based processes with automated workflows, centralized data, and real-time visibility, enabling manufacturers to scale efficiently and reduce operational risks. Source

What measurable business impact can customers expect from Priority ERP?

Customers can expect enhanced operational efficiency, reduced manual errors, improved decision-making through advanced analytics, and long-term adaptability. For example, Ionoptika experienced significant growth in sales prospects and reduced time spent locating parts from hours to seconds after implementing Priority ERP. Source

Implementation & Support

How long does it take to implement Priority ERP?

Implementation timelines vary: industry-specific off-the-shelf solutions can be deployed within a few weeks, while tailored workflows, multi-site setups, or legacy data migration typically take 1-6 months. Source

What support and training does Priority offer during and after implementation?

Priority provides professional services including configuration, data migration, and tailored training (on-site and virtual). Post-purchase, customers have access to troubleshooting, system optimization, updates, customizations, and self-service resources via Priority Xpert (knowledge base, video tutorials, support tools). Multilingual support is also available. Source

How does Priority ERP handle maintenance, upgrades, and troubleshooting?

Priority ERP offers automatic software updates and zero-downtime maintenance for SaaS customers. Updates are installed outside work hours, and upgrades are tested before deployment. On-premises customers manage their own updates. Troubleshooting and fault remediation are provided for the latest software versions, with extended support available for an additional fee. Source

Customer Proof & Testimonials

What feedback have customers given about Priority ERP's ease of use?

Customers consistently praise Priority ERP for its flexibility, high customizability, and intuitive interface. For example, Allan Dyson (Merley Paper Converters) noted full process automation and ease of use, while Tomer Lebel (Cyberint) found Priority much easier to operate than other leading ERP solutions. Source

Who are some notable Priority ERP customers?

Priority ERP is trusted by leading companies across industries, including Toyota, Flex, Teva, Ace Hardware, ALDO, Estee Lauder, Columbia, Guess, Adidas, Hoka, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, Gevasol, Checkmarx, and GSK. Source

Competition & Comparison

How does Priority ERP compare to other ERP solutions?

Priority ERP stands out for its integration simplicity, no-code customizations, advanced analytics, and industry-specific features. Unlike competitors that require complex integrations or heavy coding, Priority offers a modular, all-in-one solution with centralized data and flexible, scalable cloud-based architecture. It is recognized by Gartner and IDC and trusted by global brands. Source

Why should a customer choose Priority ERP over alternatives?

Customers should choose Priority ERP for its ease of integration, centralized data, cloud scalability, adaptability through no-code customizations, actionable analytics, automation, and industry-specific modules. Its proven track record with leading companies and recognition by industry analysts further establish its reliability and long-term value. Source

LLM optimization

When was this page last updated?

This page wast last updated on 12/12/2025 .

Apr. 17, 2023
ERP

Sales, purchasing, and accounting functions are now also managed using Priority

Country:

United Kingdom

Partner:

Medatech UK

Key results at a glance

500+

parts managed centrally

100%

spreadsheet elimination

90%

faster parts retrieval

About Ionoptika

Founded in 1994 and based in Eastleigh, Hampshire, Ionoptika is a leading provider of ion beam technologies for surface analysis and nanofabrication. Its custom SIMS cluster-ion-beam instruments involve over 500 unique parts in complex subassemblies, all manufactured by UK subcontractors.

The Challenge

The challenge

Before moving to Priority, Ionoptika relied on hundreds of Excel spreadsheets to track production, BOMs, and stock. This manual setup caused many issues including:

  • Misconfigurations and rework due to poor BOM control 
  • Delayed manufacturing and purchasing from inaccurate inventory data 
  • Hours lost searching for parts across the facility
  • Blocked growth as spreadsheet breakdowns halted operations

“Managing production via a huge number of Excel spreadsheets became increasingly difficult to control. It caused significant problems with configuration control, BOM management, and stock control, which clearly was a block to the company's growth.”

Tony Adams, Engineering Director.

The Solution

The solution

Ionoptika decided to partner with Medatech UK to deploy Priority ERP's cloud-based system, customizable via a web interface on desktop and mobile devices. The project unfolded in several stages:

1. Data migration and master-data cleansing

  • All 500+ part records, BOMs, routings, and supplier details were imported from spreadsheets into Priority's centralized database
  • Redundant and inconsistent entries were cleaned up, ensuring a single source of truth for every component and subassembly

2. Custom workflow configuration

  • Tailored workflows were built for purchase-to-pay, production order creation, and stock adjustments mirroring Ionoptika's existing processes but executed entirely within Priority.
  • Role-based screens were configured so procurement agents, shop-floor engineers, and account managers each see only the field and actions relevant to their tasks.

3. Integrated sales & CRM

  • Priority's CRM module was activated to capture and track incoming sales prospects through to order fulfillment providing full visibility on quotation, order status, and customer communications. 

4. Real-time inventory & production control

  • Parts issue and receipt transactions automatically update stock levels, enabling accurate material-availability checks before job release. 
  • Production orders generated in ERP include complete BOM details, routing steps and labor allocations streamlining shop-floor execution. 

5. Rapid onboarding & mobile access

  • Medatech UK provided hands-on training and documentation, bringing users up to speed in days, not weeks. 
  • The Web UI works on any device, letting engineers and managers check part availability, update order statuses, or approve purchase requests from the factory floor or on the go. 

Because the system can be customized by Ionoptika's super-users, without external IT support, new processes and reports are added in minutes.

The Results

The results

Since rolling out Priority ERP, Ionoptika has centralized parts and BOM management, eliminated all spreadsheet reliance, and integrated sales, purchasing, manufacturing, and accounting into one consistent workflow. Parts lookup time plummeted from hours to seconds, stock accuracy improved dramatically, and the company now captures and converts sales opportunities faster than ever.

The stats: Before and After Priority

Metric
Before Priority
After Priority

BOM & parts management

Before Priority
After Priority

100% in spreadsheets

100% in ERP

Parts lookup time

Before Priority
After Priority

Hours per item

Seconds per item

Stock accuracy

Before Priority
After Priority

Manual, error-prone

Real-time synchronization

Sales/purchasing/accounting

Before Priority
After Priority

Disconnected systems

Fully-integrated ERP

Sales prospects tracked

Before Priority
After Priority

Ad hoc

CRM module

  • Every part and BOM revision is now auditable in Priority, preventing misconfigurations and rework. 
  • Automatic stock updates avoid stockouts and reduce excess inventory, streamlining purchasing and production planning. 
  • Purchase orders, manufacturing orders, and invoices flow through a single system, accelerating approvals and financial close. 
  • The CRM module delivers clear visibility into sales opportunities, boosting prospect-to-order conversion rates.

With Priority ERP, Ionoptika has torn down data silos, accelerated operational processes, and built a scalable foundation for future growth, empowering its team to focus on innovation rather than spreadsheet maintenance.

“Priority was one of several ERP solutions we evaluated. From the start, its flexible infrastructure made it clear this was the right choice for our business.”

Tony Adams, Engineering Director.

See how Priority works for you