Priority partners with sales-i to deliver a comprehensive sales enablement solution

04 May, 2021

New technology partner enables data insights to power strategic sales and purchasing decisions for Priority ERP customers around the globe

Priority Software Ltd., a leading global provider of business management solutions, today announced the expansion of its solutions offering, signing a technology partnership agreement with sales-i, a leading developer of sales performance software designed for manufacturers, distributors, and wholesalers. This new partnership will enable sales-i’s comprehensive sales enablement solution to be integrated with Priority ERP, to provide Priority users with actionable insights into their customer’s buying patterns, to make strategic sales decisions, and in turn, develop deeper, more profitable customer relationships.

sales-i’s award-winning sales performance software delivers ‘smarter selling’ to manufacturers, distributors, and wholesalers, by creating a more complete picture of its users’ customers, their activities, and purchasing trends. With full visibility into the inner workings of the customer base, unmissable cross and up-selling opportunities are proactively delivered to users alongside up-to-date insights into any changes in customer spend patterns. Bridging the gap between analytics and CRM data, sales-i gives users access to all relevant customer data, conveniently available from any web browser, sales-i’s dedicated mobile apps for iOS and Android, or tablet. 

To power the sales process, sales-i’s intuitive customer dashboards skillfully monitor an organizations’ sales department’s activity and performance, including drilldown analysis capabilities, such as live queries, customer purchasing cycles, last order, payment status, and more. The solution also includes comprehensive CRM functionality, with sales teams’ task and diary management, pipelines, onsite and remote visit reports, and follow-ups for each customer. Fully integrated with Priority ERP, and the ability to integrate to multiple data sources, if required, sales-i will provide Priority users with their customers’ sales history, and product hierarchy, with information seamlessly fed into sales-i, directly from Priority, saving sales teams’ valuable and costly administration time.

A leading ERP solution provider, Priority thrives on innovation, delivering the tools and functionality to meet the unique needs of its customers, and is now proud to offer its customers the ability to better manage and control their sales processes, helping them to enhance their sales teams’ efficiency and productivity. Powered by flexibility, system openness and mobility tools, Priority believes that ERP systems should and can be easier to use, easier to implement and easier to maintain and enhance. Priority supports business processes and workflows by delivering the necessary tools to achieve this flexibility, including Business Process Management (BPM), mobile application generator, user-level personalization, business rules generator, and more.

Avi Troub, VP International Sales & Channel at Priority Software, said, “We are pleased to welcome sales-i to our fast-expanding technology partner network. I am confident that the sales-i solution, integrated into Priority, will bring tremendous added-value to our customers, by support the ‘core’ of their business, the sales process. With sales-i on board, we’ve enhanced the opportunity for growing businesses and mid-size corporates looking for a fully featured ERP platform to serve their needs.”

Joe Cox, UK Head of Sales at sales-i, said, “Our partnership offers Priority customers the opportunity to leverage sales-i's data insights to develop a greater understanding of where their customers are buying, or where they’ve stopped buying. Priority customers will see more of the barriers to sales opportunities fall away, as our integrated solution helps them identify patterns and opportunities to make timely, better informed strategic sales decisions. We’re looking forward to seeing how Priority and sales-i can deliver these opportunities to their customer base, to power their customers’ sales process.”


About sales-i
Established in the UK in 2008, sales-i is a sales enablement software solution designed to make every sales call more personal and more profitable. sales-i allows sales professionals to clearly identify and target high-quality sales opportunities within their current customer base. Equipped with customer buying behavior alerts, salespeople can make insightful, personalized, quick business decisions, realizing repeat sales, reduced customer attrition, and maximizing profit margins. Deployed by thousands of businesses worldwide to maximize the intelligence of their sales teams, sales-i is accessible from any device with an Internet connection. For more information, visit For sales-i product details and pricing, visit Priority Market