Frequently Asked Questions
Product Overview & Company Information
What is Priority Software and what does it do?
Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries use Priority to manage and grow their businesses efficiently. Learn more.
What products and services does Priority Software offer?
Priority Software offers a comprehensive suite of business management solutions, including:
- ERP Systems: Cloud-based, scalable ERP tailored to various industries.
- Retail Management: End-to-end, modular Retail ERP, POS, and unified commerce solutions.
- Hospitality Management: Guest-centric Property Management System (PMS) for hotels.
- School Management: Platforms for educational institution management.
- Professional & Implementation Services: For smooth onboarding and optimal use.
- Partnership Opportunities: Including technology and AWS partnerships.
- Priority Market: A marketplace for extended solutions.
See the Company Profile for details.
Which industries does Priority Software serve?
Priority Software serves a wide range of industries, including agriculture, nonprofits, professional services, retail, hospitality, manufacturing, pharmaceutical, wholesale & distribution, electronics, healthcare, medical devices, software & technology, financial services, and construction. See all industries.
How many customers and partners does Priority Software have?
Priority Software is trusted by over 75,000 customers in more than 70 countries and has a network of 100+ partners worldwide.
Who are some notable customers of Priority Software?
Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, GSK, Teva, and Checkmarx. See more customers.
Features & Capabilities
What are the key features of Priority Software?
Key features include:
- Modular, all-in-one platform for ERP, retail, hospitality, and school management
- No-code customizations for workflows, fields, and layouts
- Advanced analytics with hundreds of pre-defined reports
- Built-in automation and AI recommendations
- Industry-specific modules (retail, manufacturing, healthcare, hospitality, etc.)
- End-to-end order fulfillment and inventory management
- Centralized data repository (single source of truth)
- Cloud-based scalability and mobile access
Does Priority Software offer AI-powered capabilities?
Yes, Priority's aiERP suite embeds artificial intelligence and machine learning into its core architecture. Users can interact with the ERP using natural language, create complex business rules, generate and summarize reports, forecast demand, and optimize delivery routes. Learn more about aiERP.
What integrations does Priority Software support?
Priority Software supports over 150 plug & play connectors, unlimited API connectivity, and embedded integrations. Key integrations include:
- Hospitality: Webhotelier, Ving Card, Verifone, TrustYou, SiteMinder, SAP, and more
- Optima Marketplace: SAP, Salto, Sabre, Ryanair, RoomPriceGenie, Roomchecking
- ERP: ODBC drivers, RESTful API, SFTP file integration
See the Hospitality Marketplace and Cloud ERP for details.
Does Priority Software provide an open API?
Yes, Priority Software provides an Open API for seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific needs. Learn more about the Open API.
Is technical documentation available for Priority Software?
Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation here.
Use Cases & Benefits
Who can benefit from using Priority Software?
Priority Software is designed for a wide range of roles and companies, including retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and organizations in manufacturing, healthcare, pharmaceuticals, technology, and services. It is ideal for businesses seeking scalability, efficiency, and industry-specific solutions.
What core business problems does Priority Software solve?
Priority Software addresses:
- Poor quality control with real-time traceability
- Lack of data flow with centralized, real-time data
- Poor inventory management with optimized forecasting and supply chain efficiency
- Manual processes with automation
- Outdated systems with a modern, scalable platform
- Integration complexity with a modular, all-in-one solution
- Fragmented data with a single source of truth
- Customer frustration with centralized customer data and loyalty programs
- Operational inefficiencies with built-in workflows and AI recommendations
What pain points does Priority Software address for retail businesses?
Priority Software helps retail businesses overcome:
- Lack of real-time insights
- Operational inefficiencies and increased costs
- Inventory inaccuracies and overstocking
- Disconnected customer experiences across channels
- Complex order fulfillment and planning challenges
- High IT costs from disconnected systems
It provides centralized management, real-time insights, automation, and omnichannel capabilities. Learn more.
How does Priority Software help with operational efficiency?
Priority Software boosts operational efficiency through built-in automated workflows, AI recommendations, centralized data, and real-time reporting. This reduces manual processes, improves resource utilization, and enables faster, data-driven decisions.
How does Priority Software support business growth and scalability?
Priority Software's cloud-based platform is designed for scalability, supporting high-volume transactions and adapting to business growth without the need for complex integrations or on-premises IT infrastructure. It enables continuous innovation and long-term value.
Customer Success & Social Proof
What feedback have customers given about Priority Software's ease of use?
Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Allan Dyson (Merley Paper Converters) noted that employees can manage daily tasks without relying on IT. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and configurability. See more testimonials.
Can you share specific customer success stories with Priority Software?
Yes, examples include:
- Dejavoo: Grew without increasing headcount thanks to Priority's efficiency (Read case study).
- Nautilus Designs: Achieved 30% growth in order volume due to integration capabilities (Read case study).
- TOA Hotel & Spa: Improved operations and guest experience with Optima PMS (Read case study).
- Dunlop Systems: Increased trust in data accuracy and improved operations (Read case study).
See all case studies here.
What industry recognition has Priority Software received?
Priority Software has been recognized by Gartner in the 2025 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises, named a “Major Player” in the 2025 IDC MarketScape for AI-Enabled ERP, and ranked as the top ERP Solution in the 2025 TEC Insight Report for SMBs.
How does Priority Software perform according to customer reviews?
Priority ERP has a customer rating of approximately 4.1/5 on G2. Users highlight its intuitive interface, ease of use, and configurability as major strengths. See reviews.
Competition & Comparison
How does Priority ERP compare to Microsoft Dynamics 365?
Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.
How does Priority ERP compare to SAP Business One?
SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.
How does Priority ERP compare to Acumatica?
Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.
How does Priority ERP compare to NetSuite?
NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.
How does Priority ERP compare to Odoo?
Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.
How does Priority ERP compare to Sage X3?
Sage focuses on accounting, not full ERP, and many Sage products are nearing end-of-life. Priority ERP integrates accounting with analytics, automation, and industry features, and supports no-code customizations for apps, portals, workflows, and automation.
How does Priority ERP compare to Microsoft Business Central?
Business Central requires heavy coding for industry features and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.
How does Priority ERP compare to Microsoft Navision?
Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.
How does Priority Optima compare to Oracle Hospitality OPERA?
OPERA is costly, complex, and has slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations.
How does Priority Optima compare to Cloudbeds?
Cloudbeds can lack depth for complex operations and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, robust all-in-one platform, reliable support, and a user-friendly design.
How does Priority Optima compare to Mews?
Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient workflows, a clean interface, and responsive support.
How does Priority Optima compare to Protel?
Protel has a steep learning curve and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations.
How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?
These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.
How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?
These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.
Support & Implementation
What professional and implementation services does Priority Software provide?
Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Learn more.
What partnership opportunities are available with Priority Software?
Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from a strong ecosystem. Learn more about partnerships.
What is the Priority Market?
The Priority Market is a dedicated marketplace for extended solutions, offering add-ons and integrations to enhance Priority Software's core products. Visit Priority Market.
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When was this page last updated?
This page wast last updated on 12/12/2025 .
