Delighting guests and improving operations: Hospitality innovation through marketplace integrations

The hospitality industry thrives on exceptional guest experiences and seamless operations. While core Property Management Systems (PMS) handle the essentials of hotel management such as reservations, billing, and housekeeping, true innovation happens when these platforms are extended with specialized solutions that address experience and efficiencies. By extending their capabilities , PMS solutions empower hotels to enhance guest satisfaction, streamline operations, and optimize marketing efforts.

Enhancing the guest experience with smart add-ons

Today’s travelers want more than just a place to stay—they expect effortless interactions, tailored experiences, and services that adapt to their needs. Hotels that integrate the right technologies and capabilities can transform everything from check-in to personalized room settings, exceeding guest expectations in meaningful ways:

• Self-check-in apps & digital access – Mobile check-in and digital key solutions reduce front desk congestion, providing a seamless arrival experience for guests.

• Advanced loyalty programs & customer profiling – Integrated CRM tools offer deep insights into guest preferences, enabling personalized offers, targeted promotions, and tailored experiences.

• Room personalization – Smart room integrations allow guests to control lighting, temperature, and entertainment settings from their mobile devices, creating a home-away-from-home atmosphere.

• Automated review collection – By seamlessly integrating feedback tools, hotels can proactively engage guests, address concerns in real time, and boost online reputation.

Driving operational efficiency with complementary solutions

Beyond guest-facing technologies, operational enhancements play a crucial role in a hotel's success. Hotel PMS integrations enable hotels to run more efficiently and maximize productivity by connecting to:

• Housekeeping & maintenance management – Automated workflows ensure that rooms are cleaned and maintained in real-time, improving turnover rates and guest satisfaction.

• Spa & event management – Integrated scheduling and booking systems simplify service coordination, reducing administrative overhead.

• Streamlined payments – Secure, multi-currency payment integrations offer guests a frictionless checkout experience while enhancing financial oversight.

• Customer service enhancements – AI-driven chatbots, voice assistants, and automated messaging systems help hotels provide round-the-clock support without adding operational strain.

Optimizing marketing & yield with smarter tools

Marketing in hospitality is increasingly complex, with hotels needing to maintain visibility across multiple online platforms. Integrations that connect PMS solutions with Global Distribution Systems (GDS) and marketing automation tools simplify this process:

• Automated listings & distribution – Hotels can effortlessly distribute inventory and pricing across OTAs, metasearch engines, and direct booking platforms, ensuring consistency and maximizing reach.

• Dynamic pricing & yield optimization – Integrated revenue management tools allow hotels to adjust pricing dynamically based on demand, competitor rates, and market trends.

• Efficient campaign management – CRM-driven marketing integrations enable hotels to engage past and potential guests through automated email campaigns, loyalty rewards, and social media promotions.

The power of a marketplace approach

PMS solutions that offer an integrated marketplace provide access to certified third-party applications that enhance guest experience, operations, and marketing efforts. Instead of investing in standalone, untested tools, hotels can leverage pre-vetted solutions that seamlessly connect to their existing PMS.

With AI-driven solutions becoming more widespread, but not always delivering proven benefits, hotels need a way to experiment with emerging technologies without high risk

Explore the Optima Marketplace

For hotels looking to unlock the full potential of their PMS, the Optima Marketplace offers a comprehensive selection of innovative solutions, already integrated and certified. Whether it’s upgrading guest experiences, streamlining operations, or enhancing marketing efforts, the right integrations empower hotels to stay ahead in an evolving industry.

In hospitality, innovation isn’t about replacing what works—it’s about enhancing it. By leveraging a marketplace-driven PMS, hotels can continuously evolve, adapt, and deliver exceptional experiences without disruption. The future of hospitality is interconnected, and the right integrations make all the difference.

The Author

Keren Halpern

Product Marketing Manager

Keren joined Priority to lead product marketing for Retail & Hospitality . With over 20 years of experience and a seasoned Product Marketing Director, Keren is a passionate advocate for customer-experience strategies and a digital transformation expert.