Frequently Asked Questions

Priority Software Overview & Recognitions

What types of business management solutions does Priority Software offer?

Priority Software provides cloud-based business management solutions, including Cloud ERP, Hospitality Management, and Retail Management platforms. These solutions are designed to help organizations optimize operations, automate workflows, and support growth across industries such as manufacturing, retail, hospitality, healthcare, and more. Source

Which industries does Priority Software serve?

Priority Software serves a wide range of industries, including manufacturing, pharmaceutical, wholesale & distribution, electronics, medical devices, software and technology, financial services, construction, agriculture, nonprofits, professional services, retail, and hospitality. Source

What analyst recognitions has Priority Software received?

Priority Software has been recognized as a Top Ten Cloud ERP in the 2025 Gartner Magic Quadrant, a Major Player in the 2025 IDC MarketScape for AI ERP, and the #1 ERP for SMBs in the 2025 TEC Insight Report. Source

AI Capabilities (aiERP)

What is aiERP and how does it enhance Priority Software's platform?

aiERP is Priority's AI-powered suite embedded into its ERP platform. It enables users to interact with the system using natural language, create complex business rules, generate and summarize custom reports, forecast demand, and optimize delivery routes. aiERP leverages generative AI and machine learning to automate and enhance business processes. Source

Customer Results & Success Stories

What results have customers achieved with Priority Software?

Customers have reported significant improvements in operational efficiency, automation, and visibility. For example, Danielle Bruk (COO, Octal) highlighted the system's intuitive interface and flexibility, while Michael Smits (Plant Manager) noted the natural workflow and adaptability in fast-changing environments. More customer stories are available on the case studies page.

Getting Started

How can I see Priority Software in action?

You can request a personalized demo of Priority Software's solutions by visiting the demo page and scheduling a session. This allows you to explore features relevant to your business needs. Request a demo

Optima Marketplace

Connect to a world of travel tech partners

A one-stop-shop for hoteliers to easily expand their solution with innovative hospitality tech. Easy integration to Priority Hospitality data and functionality, including guest profiles, reservations, room inventory, and billing, helps streamline hotel operations and enhance the overall guest experience.

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Scale your hotel operations, one integration at a time

With Optima Marketplace, hoteliers can collaborate with developers to create applications and integrations that can scale with the needs of their business. Priority Hospitality Marketplace service ensures that their tech stack remains up to date and capable of handling the needs of their guests, whether they run a small boutique hotel or a large hotel chain.

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Key features

  • Testing and certification process to ensure that integrations meet quality and security standards.
  • Support team and community forum to assist developers with API related queries and issues.
  • Analytics and reporting tools to track PMS API usage and provide performance insights.
  • Industry standards and regulations compliance.
  • An integration library for pre-built integrations between Optima and commonly used tools, such as channel managers, revenue management systems, and guest communication platforms. Users can browse the library to find integrations that best fit their needs.
  • An API marketplace that enables hoteliers to request custom integrations, according to their specific needs.

Hospitality marketplace partners and integrations

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