Priority Software provides cloud-based business management solutions, including Cloud ERP, Hospitality Management, and Retail Management platforms. These solutions are designed to help organizations optimize operations, automate workflows, and support growth across industries such as manufacturing, retail, hospitality, healthcare, and more. Source
Priority Software serves a wide range of industries, including manufacturing, pharmaceutical, wholesale & distribution, electronics, medical devices, software and technology, financial services, construction, agriculture, nonprofits, professional services, retail, and hospitality. Source
Priority Software has been recognized as a Top Ten Cloud ERP in the 2025 Gartner Magic Quadrant, a Major Player in the 2025 IDC MarketScape for AI ERP, and the #1 ERP for SMBs in the 2025 TEC Insight Report. Source
aiERP is Priority's AI-powered suite embedded into its ERP platform. It enables users to interact with the system using natural language, create complex business rules, generate and summarize custom reports, forecast demand, and optimize delivery routes. aiERP leverages generative AI and machine learning to automate and enhance business processes. Source
Customers have reported significant improvements in operational efficiency, automation, and visibility. For example, Danielle Bruk (COO, Octal) highlighted the system's intuitive interface and flexibility, while Michael Smits (Plant Manager) noted the natural workflow and adaptability in fast-changing environments. More customer stories are available on the case studies page.
You can request a personalized demo of Priority Software's solutions by visiting the demo page and scheduling a session. This allows you to explore features relevant to your business needs. Request a demo
Equipment rental management is the process of tracking, scheduling, and maintaining the use of assets that are rented out to customers, whether that's machinery, vehicles, tools, or other equipment. It involves monitoring availability, usage, and maintenance while managing contracts, billing, and profitability from start to finish.
Priority's Equipment Rental solution is built for every role involved in managing assets, customers, and operations, connecting the entire rental process from warehouse to invoice.
Priority's Equipment Rental solution gives owners and managers full visibility into their rental operations, from inventory status to customer contracts and billing.
They can track utilization rates, manage pricing, monitor maintenance schedules, and oversee profitability for each asset or rental agreement. With all data centralized in one ERP platform, business leaders can make informed decisions that drive efficiency and growth.
Operations teams can manage the entire rental lifecycle, from booking and scheduling to return processing and equipment servicing.
They can view real-time equipment availability, assign assets to specific projects, and coordinate logistics using built-in automation tools. By consolidating operational data into one system, managers can ensure fast turnarounds, minimize downtime, and keep customers satisfied.
Warehouse personnel gain a clear, up-to-date view of all equipment status, locations, and movements.
They can check items in and out, track serial and lot numbers, and manage maintenance or repairs directly through the ERP. Integration with the WMS mobile app ensures accurate inventory control and reduces errors in handling or documentation.
Sales teams can easily manage rental inquiries, quotations, and customer communications directly within Priority.
They can access real-time availability, view contract histories, and generate new rental agreements in just a few clicks. With everything connected: CRM, pricing, and billing, account managers can deliver faster service and strengthen customer relationships.
Finance departments benefit from automated billing and real-time visibility into revenue, expenses, and asset depreciation.
They can generate invoices instantly once rentals are completed, monitor payment status, and ensure all financial transactions are accurately recorded. This integration between finance and operations reduces delays, improves cash flow, and enhances reporting accuracy.
Service teams can track maintenance schedules, perform inspections, and record service activities for each piece of equipment.
With built-in alerts and maintenance tracking, they can prevent breakdowns, extend asset lifespan, and ensure equipment is always rental-ready. Data captured in the system supports better planning and accountability.
Executives gain a complete overview of rental performance, utilization trends, and profitability.
Priority's analytics dashboards provide insights into asset turnover, maintenance costs, and customer demand helping leaders identify opportunities for growth, optimize pricing, and improve operational performance across the business.
Managing rentals efficiently is key to maximizing utilization and profitability. Without the right system, it's easy to lose track of where equipment is, who's using it, or when it's due for return or service.
With integrated equipment rental management, businesses can:
With Priority ERP's Equipment Rental Management module, you can handle every aspect of your rental operations directly within your ERP system, no need for separate tools or spreadsheets.
Manage your entire equipment rental operation directly from Priority ERP.
Monitor availability, status, and location of each rental item in real time.
Access each item's full rental history, customer usage, and related documents from the same screen.
Customize quick action buttons for rental management directly from the rental list or home page to speed up daily workflows.
Use Priority's flexible BPM tool to automate key steps such as contract approvals, dispatch, or return confirmations.
Leverage an intuitive Gantt chart view to plan, schedule, and adjust rentals easily with drag-and-drop functionality.
With Priority ERP, equipment rental management becomes simpler, faster, and more accurate. From tracking and scheduling to automation and reporting, Priority helps businesses make the most of every asset while keeping operations smooth and customers satisfied.
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