Frequently Asked Questions

Product Overview & Company Information

What is Priority Software and what does it do?

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries use Priority to manage and grow their businesses efficiently. Learn more.

What products and services does Priority Software offer?

Priority Software offers a comprehensive suite of business management solutions, including:

See the Company Profile for details.

Which industries does Priority Software serve?

Priority Software serves a wide range of industries, including agriculture, nonprofits, professional services, retail, hospitality, manufacturing, pharmaceutical, wholesale & distribution, electronics, healthcare, medical devices, software & technology, financial services, and construction. See all industries.

How many customers and partners does Priority Software have?

Priority Software is trusted by over 75,000 customers in more than 70 countries and has a network of 100+ partners worldwide.

Who are some notable customers of Priority Software?

Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, GSK, Teva, and Checkmarx. See more customers.

Features & Capabilities

What are the key features of Priority Software?

Key features include:

Does Priority Software offer AI-powered capabilities?

Yes, Priority's aiERP suite embeds artificial intelligence and machine learning into its core architecture. Users can interact with the ERP using natural language, create complex business rules, generate and summarize reports, forecast demand, and optimize delivery routes. Learn more about aiERP.

What integrations does Priority Software support?

Priority Software supports over 150 plug & play connectors, unlimited API connectivity, and embedded integrations. Key integrations include:

See the Hospitality Marketplace and Cloud ERP for details.

Does Priority Software provide an open API?

Yes, Priority Software provides an Open API for seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific needs. Learn more about the Open API.

Is technical documentation available for Priority Software?

Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation here.

Use Cases & Benefits

Who can benefit from using Priority Software?

Priority Software is designed for a wide range of roles and companies, including retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and organizations in manufacturing, healthcare, pharmaceuticals, technology, and services. It is ideal for businesses seeking scalability, efficiency, and industry-specific solutions.

What core business problems does Priority Software solve?

Priority Software addresses:

What pain points does Priority Software address for retail businesses?

Priority Software helps retail businesses overcome:

It provides centralized management, real-time insights, automation, and omnichannel capabilities. Learn more.

How does Priority Software help with operational efficiency?

Priority Software boosts operational efficiency through built-in automated workflows, AI recommendations, centralized data, and real-time reporting. This reduces manual processes, improves resource utilization, and enables faster, data-driven decisions.

How does Priority Software support business growth and scalability?

Priority Software's cloud-based platform is designed for scalability, supporting high-volume transactions and adapting to business growth without the need for complex integrations or on-premises IT infrastructure. It enables continuous innovation and long-term value.

Customer Success & Social Proof

What feedback have customers given about Priority Software's ease of use?

Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Allan Dyson (Merley Paper Converters) noted that employees can manage daily tasks without relying on IT. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and configurability. See more testimonials.

Can you share specific customer success stories with Priority Software?

Yes, examples include:

See all case studies here.

What industry recognition has Priority Software received?

Priority Software has been recognized by Gartner in the 2025 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises, named a “Major Player” in the 2025 IDC MarketScape for AI-Enabled ERP, and ranked as the top ERP Solution in the 2025 TEC Insight Report for SMBs.

How does Priority Software perform according to customer reviews?

Priority ERP has a customer rating of approximately 4.1/5 on G2. Users highlight its intuitive interface, ease of use, and configurability as major strengths. See reviews.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.

How does Priority ERP compare to Acumatica?

Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.

How does Priority ERP compare to Sage X3?

Sage focuses on accounting, not full ERP, and many Sage products are nearing end-of-life. Priority ERP integrates accounting with analytics, automation, and industry features, and supports no-code customizations for apps, portals, workflows, and automation.

How does Priority ERP compare to Microsoft Business Central?

Business Central requires heavy coding for industry features and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.

How does Priority ERP compare to Microsoft Navision?

Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.

How does Priority Optima compare to Oracle Hospitality OPERA?

OPERA is costly, complex, and has slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations.

How does Priority Optima compare to Cloudbeds?

Cloudbeds can lack depth for complex operations and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, robust all-in-one platform, reliable support, and a user-friendly design.

How does Priority Optima compare to Mews?

Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient workflows, a clean interface, and responsive support.

How does Priority Optima compare to Protel?

Protel has a steep learning curve and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations.

How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?

These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.

How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?

These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.

Support & Implementation

What professional and implementation services does Priority Software provide?

Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Learn more.

What partnership opportunities are available with Priority Software?

Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from a strong ecosystem. Learn more about partnerships.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, offering add-ons and integrations to enhance Priority Software's core products. Visit Priority Market.

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When was this page last updated?

This page wast last updated on 12/12/2025 .

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Jan. 15, 2023
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How can your business benefit from a warehouse management software (WMS)?

Barry Spielman

Director of Product Marketing
Two men working in the warehouse

Summarize with AI:

Many businesses face various challenges related to warehouse management. These challenges range from exorbitant operational costs to inconsistent customer satisfaction metrics and workplace hazards. Labor costs constitute close to 65% of warehouse management budgets. Automation can significantly reduce this expenditure and facilitate quicker items conveyance to and from warehouses.

Interestingly, an average of five workplace injuries occur for every 100 full-time warehouse workers during the conveyance of items. While reducing labor costs is essential, safeguarding workers from hazardous working environments is even more critical.

Using warehouse management software (WMS) can help reduce accidents, automate multiple warehouse operations, and reduce long-term expenses. In this article, let us look at how warehouse management software can benefit your business.

What are the top five benefits of a WMS for businesses?

1. Improved efficiency and productivity

SKU proliferation is a real problem experienced by many businesses. As the product variety and number increase, it can quickly become a concern for everyone operating a warehouse. With an 18.5% increase in the SKUs handled, the need for accurate warehouse item tracking and visibility is critical.

Another survey showed that 43% of currently operating warehouses require more storage space, and 34% of warehouse handlers deal with outdated warehouse picking and equipment handling. Whether you manage a small business or an established company, a WMS can help automatically optimize SKU management practices and help directly increase your warehouse efficiency and productivity.

Priority's WMS streamlines the picking, packing, and shipping operations. Automating these critical logistical processes helps your staff focus on more important tasks. Most importantly, a WMS reduces injury hazards during unplanned and haphazard movement of items.

2. Enhanced accuracy and inventory management

According to a GS1 study, only 63% of retail inventory is accurate on average. Up-to-date WMS modules help you seamlessly read multi-factor barcodes and ensure flawless stock management. Advanced picking technologies allow you to automatically scan RFID tags and barcode labels and gain complete visibility over your inventory.

If you own a small business, moving from paper-and-pencil to an integrated order-processing system will help you boost productivity by 25%. Indeed, it is not just the larger businesses that need a WMS. Whether you manage an SMB, SME, or large organization, Priority's WMS solutions give you access to advanced order-based replenishment waves driven by stock level and turnover strategies.

A WMS system automatically replenishes your storage bin when your warehouse encounters empty containers. In other words, inventory management will be driven by intelligent business insights derived from real-time data.

3. Save costs in the short and long term.

On average, severe injuries in the transportation and warehousing industry cost $84M weekly. And in recent years, warehouse rents have shot up by 28%.

Modern WMS tools integrate robotics and automation technologies that reduce workplace injuries and optimize available warehouse space. This directly results in a reduction in expenses and the elimination of potential lawsuits. Priority WMS has advanced receiving and put-away features that help reduce the manual moving of items.

In addition, a WMS system automates checking delivery slips against Goods Receiving Vouchers (GRV) and Advanced Shipping Notices (ASN), contributing to immediate savings and reducing expenses in the long term.
While smaller businesses underutilize these features, improving order fulfillment efficiency will help boost your bottom-line figures and make profits faster.

4. Improved customer satisfaction

After the pandemic, most customers expect online and multi-channel order fulfillment. Businesses must unify data from multiple commerce channels, online and offline, to maintain customer satisfaction. However, receiving incorrect products can have a profoundly negative effect on your brand image and will reduce customer satisfaction scores.

Manual processing of orders invariably leads to unavoidable human errors. A WMS is equipped with automated storage and retrieval features that enhance accuracy to 99.99%. WMS ensures that only suitable products move from the warehouse to the shipping logistics and the final delivery location. In addition, improved inventory management and timely order fulfillment will ensure that your customer satisfaction metrics will continue to soar.

Priority's advanced Delivery Tracking App ensures that shipments reach their destination on time, much to your customers' delight.

5. Scalability and flexibility

Essential WMS features are flexibility, agility, and scalability. A moderm WMS supports Small and medium-sized businesses in scaling quickly and rapidly optimizing their warehouse operations. By reducing injuries and ensuring the quick movement of products, WMS helps companies to reduce and eliminate avoidable expenses.

Rapidly changing rules and regulations, such as tracking and managing expiry dates, inventory movements, and Lot numbers, make manual operation inefficient. The system's flexible feature will allow your employees easily adhere to the changing market environment and focus on growth and complex tasks that require analytical skills, helping the business to scale and quickly diversify to new industry verticals.

Start using WMS for enhanced warehouse operations.

Most think large organizations and manufacturers use the WMS module to move heavy equipment. However, with the growth of the e-commerce industry, even smaller businesses can benefit from the WMS automation features.

As described above, a WMS helps companies improve key performance indicators and rapidly gain visible results. Improved inventory management and order fulfillment will enhance customer satisfaction metrics and improve bottom-line figures. Most importantly, you can avoid workplace injuries and safeguard your workers from hazardous situations while moving equipment and items.

Contact us today to understand how to start using WMS at your organization.

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The Author

Barry Spielman

Director of Product Marketing

Barry Spielman is a seasoned B2B marketing professional. A skilled public speaker and organizer, Barry has managed large teams and executed complex initiatives across PR, analyst relations, events, SEO, and advertising. With a track record of publishing content and achieving industry recognition, he is known for his excellent interpersonal skills and collaborative approach to achieving results.