Frequently Asked Questions

Product Overview & Company Information

What is Priority Software and what does it do?

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries use Priority to manage and grow their businesses efficiently. Learn more.

What products and services does Priority Software offer?

Priority Software offers a comprehensive suite of business management solutions, including:

See the Company Profile for details.

Which industries does Priority Software serve?

Priority Software serves a wide range of industries, including agriculture, nonprofits, professional services, retail, hospitality, manufacturing, pharmaceutical, wholesale & distribution, electronics, healthcare, medical devices, software & technology, financial services, and construction. See all industries.

How many customers and partners does Priority Software have?

Priority Software is trusted by over 75,000 customers in more than 70 countries and has a network of 100+ partners worldwide.

Who are some notable customers of Priority Software?

Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, GSK, Teva, and Checkmarx. See more customers.

Features & Capabilities

What are the key features of Priority Software?

Key features include:

Does Priority Software offer AI-powered capabilities?

Yes, Priority's aiERP suite embeds artificial intelligence and machine learning into its core architecture. Users can interact with the ERP using natural language, create complex business rules, generate and summarize reports, forecast demand, and optimize delivery routes. Learn more about aiERP.

What integrations does Priority Software support?

Priority Software supports over 150 plug & play connectors, unlimited API connectivity, and embedded integrations. Key integrations include:

See the Hospitality Marketplace and Cloud ERP for details.

Does Priority Software provide an open API?

Yes, Priority Software provides an Open API for seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific needs. Learn more about the Open API.

Is technical documentation available for Priority Software?

Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation here.

Use Cases & Benefits

Who can benefit from using Priority Software?

Priority Software is designed for a wide range of roles and companies, including retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and organizations in manufacturing, healthcare, pharmaceuticals, technology, and services. It is ideal for businesses seeking scalability, efficiency, and industry-specific solutions.

What core business problems does Priority Software solve?

Priority Software addresses:

What pain points does Priority Software address for retail businesses?

Priority Software helps retail businesses overcome:

It provides centralized management, real-time insights, automation, and omnichannel capabilities. Learn more.

How does Priority Software help with operational efficiency?

Priority Software boosts operational efficiency through built-in automated workflows, AI recommendations, centralized data, and real-time reporting. This reduces manual processes, improves resource utilization, and enables faster, data-driven decisions.

How does Priority Software support business growth and scalability?

Priority Software's cloud-based platform is designed for scalability, supporting high-volume transactions and adapting to business growth without the need for complex integrations or on-premises IT infrastructure. It enables continuous innovation and long-term value.

Customer Success & Social Proof

What feedback have customers given about Priority Software's ease of use?

Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Allan Dyson (Merley Paper Converters) noted that employees can manage daily tasks without relying on IT. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and configurability. See more testimonials.

Can you share specific customer success stories with Priority Software?

Yes, examples include:

See all case studies here.

What industry recognition has Priority Software received?

Priority Software has been recognized by Gartner in the 2025 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises, named a “Major Player” in the 2025 IDC MarketScape for AI-Enabled ERP, and ranked as the top ERP Solution in the 2025 TEC Insight Report for SMBs.

How does Priority Software perform according to customer reviews?

Priority ERP has a customer rating of approximately 4.1/5 on G2. Users highlight its intuitive interface, ease of use, and configurability as major strengths. See reviews.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.

How does Priority ERP compare to Acumatica?

Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.

How does Priority ERP compare to Sage X3?

Sage focuses on accounting, not full ERP, and many Sage products are nearing end-of-life. Priority ERP integrates accounting with analytics, automation, and industry features, and supports no-code customizations for apps, portals, workflows, and automation.

How does Priority ERP compare to Microsoft Business Central?

Business Central requires heavy coding for industry features and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.

How does Priority ERP compare to Microsoft Navision?

Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.

How does Priority Optima compare to Oracle Hospitality OPERA?

OPERA is costly, complex, and has slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations.

How does Priority Optima compare to Cloudbeds?

Cloudbeds can lack depth for complex operations and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, robust all-in-one platform, reliable support, and a user-friendly design.

How does Priority Optima compare to Mews?

Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient workflows, a clean interface, and responsive support.

How does Priority Optima compare to Protel?

Protel has a steep learning curve and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations.

How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?

These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.

How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?

These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.

Support & Implementation

What professional and implementation services does Priority Software provide?

Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Learn more.

What partnership opportunities are available with Priority Software?

Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from a strong ecosystem. Learn more about partnerships.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, offering add-ons and integrations to enhance Priority Software's core products. Visit Priority Market.

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When was this page last updated?

This page wast last updated on 12/12/2025 .

Nov. 16, 2023
ERP

Maximizing business potential with ERP business process automation (BPA) 

uthor photo

Barry Spielman

Director of Product Marketing

Summarize with AI:

You could lose significant earnings potential if you still use manual processes for your business operations. By automating your processes with Enterprise Resource Planning (ERP) software, you can maximize efficiency and capitalize on new opportunities for increased revenue.

Let's look at how can ERP process automation help you save time and money while increasing your bottom line.

The drawbacks and inefficiencies of manual business operations

Manual processes in business management, such as manually tracking customer orders or updating records, often lead to inefficiencies and errors, impacting productivity and accuracy. Tasks like manual data entry, inventory management, and order processing are time-consuming and detract from more strategic, value-adding activities, often resulting in data inaccuracies with costly long-term consequences. 

Manual processes can lead to substantial revenue loss due to the time and resources spent rectifying errors. Common issues include data duplication; manually entering the same information into multiple systems increases labor costs from error corrections.

For example, manually reconciling financial records can be time-consuming and error-prone, adversely affecting financial decision-making. Additionally, slow responses to market changes stemming from manual data analysis or reporting processes can significantly hinder business agility and competitiveness.

Advantages of automating with ERP software

The adoption of ERP software for automating business processes offers significant operational advantages, including improved efficiency, enhanced accuracy of data, and optimization of operations, ultimately driving increased revenue. Automating key functions like invoice processing, CRM, and HR streamlines these activities and facilitates better decision-making through real-time data insights.

ERP automation is instrumental in advancing a company's digitization strategy, accelerating processes, and bolstering communication across departments and with stakeholders. 

Key benefits include more effective internal communication systems, advanced IT network management, and efficient workflows. For instance, automating procurement processes improves vendor management and cost-effectiveness, contributing to a more efficient supply chain. In HR, automation aids in streamlining onboarding processes and maintaining precise employee data, which is essential for effective human capital management. 

ERP automation is crucial in enhancing organizational responsiveness and operational efficiency, integral to maintaining a competitive edge in today's business landscape.

  • Improves internal system communication

An ERP with a well-integrated or in-built workflow automation module ensures that DevOps does not have to face the issue of siloed data resulting in repeated information requests, unnecessary delays, and internal organizational conflicts.

Improved IT network administration

Workflow automation brings together cloud operations and network administration. Workflow automation helps deploy, manage, and monitor network services across the organization and adds a layer of security and communication, streamlining IT administration.

Workflow automation features integrated into the ERP system ensure a single point of truth and synchronized data across devices, resulting in improved IT network administration and fewer security-related threats.

Streamlined workflows

Workflow automation features enhance business process management (BPM), which is related to workflow automation and helps organizations structure their processes efficiently. Workflow automation modules are based on BPM best practices, enabling organizations to operate orderly and achieve their strategic goals.

 

How do you get started with business process automation?

The first step in automating your business processes with ERP is identifying which manual processes can benefit from automation.

Regularly performed repetitive tasks that require a lot of resources, multi-touch-point workflows, and time-sensitive processes that require compliance assurance or security-related procedures are usually at the top of the list.

Outline your operational business goals and set clear metrics.

Look for ways to streamline specific processes. Identify and prioritize manual processes that benefit from automation, like repetitive data entry tasks, complex supply chain management, or multi-departmental coordination efforts.

Work gradually.

Set up a process diagram and start working in small steps- start from simple, repetitive tasks with many opportunities for time and cost savings, then move forward to staff onboarding. First, focus on tasks like automating employee time tracking or customer feedback collection before advancing to more complex processes.

Deploy automation tools to prioritized processes.

Use tools to turn on the automation on previously identified and prioritized processes. Automatically pull information into the process and ensure data accuracy.

Improve on the go - Continuously monitor and refine the automation process.

Monitor the previously set up metrics, determine the automation effectiveness, and customize the process as required.

Ensure a professional team oversees the implementation, providing necessary guidance and training.

Implementing organization-wide process automation will change your work and affect your organization's culture. Ensure you have a team to oversee the implementation and provide users with guidance and training.

Selecting an ERP with integrated workflow automation

Selecting an ERP system with built-in workflow automation is crucial for streamlining business operations and improving overall productivity. This is especially critical in functions such as HR management, customer service, and financial reporting, where digital processes eliminate manual tasks, resulting in significant reductions in time and cost.

Integrating ERP process automation can bring about a significant shift in how your business operates. It aligns with the overall global digital transformation objective, enabling organizations to navigate the complexities of the modern market with agility and precision. The strategic implementation of automated processes streamlines mundane tasks and unlocks opportunities for innovation, informed decision-making, and sustainable growth. As businesses continue to evolve, embracing ERP automation becomes a viable option and a critical pathway to future success and longevity.

See how Priority works for you